Independent directory. Every listing is checked against the agency’s own website. How we vet agencies

Healthcare Specialty

Women's Health and OB-GYN Marketing Agencies

Compare agencies that market OB-GYN practices, midwifery groups, menopause clinics and women's health services. Listings show services, pricing signals and healthcare focus, so you can find firms that reach patients across life stages while handling strict privacy and targeting rules.

Pregnant woman in a consultation with her doctor
Agencies listed
39
Last fact-check
Nov 3, 2026
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SponsoredHealthcare only

One line on what your agency does for women's health organizations, the services you run and the results you are known for.

Best for
The buyers you serve best, in your own words
Specialties
The healthcare specialties you work with
Pricing
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  • SEO
  • PPC
  • Social Media
  • Web Design
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5W Public Relations

New York, New York

Healthcare is one of several verticals

New York PR, creative and GEO agency running media relations, AI visibility and reputation programs for urgent care centers and physician practices.

Best for
Multi-location urgent care and physician groups wanting earned media and AI visibility
Specialties
Dermatology, Mental Health, Addiction Treatment, Medical Practices, Urgent Care, Senior Living +2 more
Pricing
Monthly budgets from under $15,000 to over $100,000
  • AEO and GEO
  • PPC
  • Social Media
  • Content Marketing
  • +1
4.9based on 43 Clutch reviewsVerified Oct 2026

ADN Médico

Monterrey, Mexico

Healthcare only

Monterrey medical marketing agency offering Google Ads, websites, SEO, local SEO and social media for doctors and clinics across Mexico.

Best for
Specialist doctors in northern Mexico wanting paid search, a new website and local SEO from a healthcare-only team
Specialties
Dental, Plastic Surgery, Dermatology, Physical Therapy, Mental Health, Medical Practices +2 more
Pricing
Custom quotes only; free initial consultation
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +1
No reviews yetVerified Nov 2026

Agência Rizzo

Anápolis, Brazil

Healthcare only

Brazilian medical marketing agency in Anápolis serving doctors, clinics and hospitals, including reproductive medicine centers, with SEO, ads, social and video.

Best for
Brazilian specialists, fertility clinics and hospitals wanting SEO, Google and Meta ads and video from a healthcare-only agency
Specialties
Dermatology, Hospitals and Health Systems, Medical Practices, Orthopedics, Fertility, Women's Health
Pricing
Four Standard packages; prices in reais given through an online proposal
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +3
No reviews yetVerified Nov 2026

AnswebMed

Eguilles, France

Healthcare is a core vertical

Healthcare web division of an Aix-en-Provence agency, building medical websites and running SEO, AI search and social media for doctors, clinics and hospitals.

Best for
Physicians, imaging centers and clinic groups in southern France wanting a priced medical website plus SEO
Specialties
Plastic Surgery, Hospitals and Health Systems, Medical Practices, Orthopedics, Eye Care, Pharma and Life Sciences +2 more
Pricing
Basic medical website about €2,500 to €4,000; full site with SEO and booking from €5,000
Privacy
Says its medical sites focus on patient data protection with HTTPS and reliable servers;…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Nov 2026

Avily

Cape Town, South Africa

Healthcare only

Cape Town healthcare marketing agency building websites, patient campaigns and referral programs for dental, medical, therapy and optometry practices across South Africa.

Best for
South African private practices, from dentists to psychologists, wanting a health-only agency to run websites, patient campaigns and referrals
Specialties
Dental, Physical Therapy, Mental Health, Hospitals and Health Systems, Medical Practices, Eye Care +2 more
Pricing
Custom quotes only; no payment or commitment until a proposal is approved
Privacy
Publishes a POPI and PAIA manual on its website and describes its practice website…
  • SEO
  • Social Media
  • Web Design
  • Content Marketing
  • +2
No reviews yetVerified Nov 2026

Big AL Consulting

Dubai, United Arab Emirates

Healthcare is one of several verticals

Dubai performance marketing agency running Google, Meta, TikTok and Snapchat ads, with a dedicated program for dental, aesthetic and specialist clinics.

Best for
Dubai aesthetic, dermatology and dental clinics that want paid search and paid social measured on booked patients
Specialties
Dental, Dermatology, Med Spa, Mental Health, Medical Practices, Fertility +1 more
Pricing
Clinic Google Ads management from AED 7,000/month; ad media paid directly to Google
  • PPC
  • Social Media
No reviews yetVerified Nov 2026

Healthcare only

Atlanta-area healthcare performance marketing agency running SEO, AI search optimization, paid media and analytics for multi-location providers and specialty groups.

Best for
Multi-location healthcare groups wanting SEO, AI search and paid media from one healthcare-only team
Specialties
Dental, Dermatology, Physical Therapy, Mental Health, Addiction Treatment, Medical Practices +17 more
Pricing
Custom quote; minimum project size of $5,000
Privacy
In-house analytics staff build HIPAA-compliant data infrastructure
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
5.0based on 4 Clutch reviewsVerified Oct 2026

Digital Practice

Joondalup, Australia

Healthcare only

Western Australia medical marketing agency building websites, SEO and content for specialist practices, including several gastroenterology and endoscopy clinics.

Best for
Australian gastroenterology and endoscopy practices wanting a new website with search-focused patient content
Specialties
Plastic Surgery, Orthopedics, Fertility, Women's Health, Gastroenterology, Pain Management
Pricing
Custom quotes; free online appointment with a digital strategist
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

Digitalis Medical

Scottsdale, Arizona

Healthcare only

Scottsdale healthcare marketing agency offering SEO, Google Ads, websites and video for women's health, aesthetics and other medical practices.

Best for
Independent OB/GYN and women's health practices wanting local SEO, Google Ads and a new website
Specialties
Med Spa, Women's Health
Pricing
Custom quote; free discovery call
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +1
No reviews yetVerified Oct 2026

DocRelations

Düsseldorf, Germany

Healthcare only

Practice marketing firm in Düsseldorf and Bayreuth handling websites, SEO, AI search visibility, Google Ads and recruiting for doctors and dentists.

Best for
German private and specialist practices that want SEO, AI search visibility and recruiting from one vendor
Specialties
Dental, Orthodontics, Plastic Surgery, Dermatology, Mental Health, Medical Practices +1 more
Pricing
Custom quotes through an online offer configurator; no public price list
Privacy
Describes its website hosting as GDPR-compliant (DSGVO-konform) with servers in Germany
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +5
No reviews yetVerified Nov 2026

Ebow

Dublin, Ireland

Healthcare is a core vertical

Dublin digital agency running social media, web and campaign work for Ireland's HSE and other public health and wellbeing organisations.

Best for
Irish public health bodies, charities and health brands planning social-led awareness or behavior change campaigns
Specialties
Mental Health, Hospitals and Health Systems, Women's Health
Pricing
Custom quotes only
Privacy
Privacy policy cites the GDPR and UK GDPR and states that when Ebow processes…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Nov 2026

Essence Health Agency

Auckland, New Zealand

Healthcare only

Auckland healthcare communications agency providing strategy, medical writing and creative campaigns for pharmaceutical brands such as Pfizer, Novo Nordisk and Viatris.

Best for
Pharmaceutical companies launching or defending brands in New Zealand that need medical writing and consumer creative together
Specialties
Pharma and Life Sciences, Weight Loss and Bariatric, Women's Health
Pricing
Custom quotes only
  • Content Marketing
  • Branding
No reviews yetVerified Nov 2026

Frenik Marketing Group

Atlanta, Georgia

Healthcare is a core vertical

Atlanta full-service marketing agency with published work for urology, cardiology, rehab, gynecology and podiatry practices alongside other businesses.

Best for
Growing urology groups wanting an outsourced creative and content team plus recruitment support
Specialties
Hospitals and Health Systems, Women's Health, Podiatry, Urology
Pricing
Custom quotes only
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +5
No reviews yetVerified Nov 2026

Healthcare only

Jundiaí agency serving doctors and clinics across Brazil with websites, Google Ads, SEO, social media, AI search content and patient experience work.

Best for
Specialist physicians and private clinics wanting websites, Google Ads and AI search content from one health-only team
Specialties
Dermatology, Mental Health, Medical Practices, Orthopedics, Weight Loss and Bariatric, Women's Health
Pricing
Custom quotes only
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Nov 2026

Glacial Multimedia

Portland, Maine

Healthcare only

Employee-owned Maine agency known for ophthalmology work, building websites, SEO, AEO and paid campaigns for eye care and other surgical practices.

Best for
Ophthalmology and refractive surgery practices wanting an eye-care-experienced web and search team
Specialties
Dental, Plastic Surgery, Orthopedics, Eye Care, Weight Loss and Bariatric, Women's Health +4 more
Pricing
Custom quote
Privacy
HIPAA-compliant lead management and HIPAA-compliant forms
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
5.0based on 21 Facebook reviews +1 more siteVerified Oct 2026

Healthcare Success

Irvine, California

Healthcare only

Healthcare-only, full-service marketing agency in Irvine, California, serving providers, device makers and health brands with strategy, advertising, SEO, AI visibility and paid media.

Best for
Health systems, multi-location groups and device makers
Specialties
Dental, Orthodontics, Physical Therapy, Mental Health, Addiction Treatment, Hospitals and Health Systems +21 more
Pricing
Custom quotes; AI visibility audit at a $5,000 fixed fee for 90 days (launch offer through…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
5.0based on 8 Google reviews +3 more sitesVerified Oct 2026

Hedy & Hopp

St. Louis, Missouri

Healthcare only

St. Louis healthcare agency handling strategy, paid media, branding, websites and SEO for health systems, payors and multi-location practices.

Best for
Health systems, payors and multi-location practices
Specialties
Hospitals and Health Systems, Medical Practices, Women's Health
Pricing
Custom quote
Privacy
HIPAA-compliant strategies; privacy and compliance programs; built the We Are, HIPAA Smart training platform
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
No reviews yetVerified Oct 2026

HMA – Healthcare Marketing Agency

Dubai, United Arab Emirates

Healthcare only

Dubai agency marketing doctors and clinics only, offering medical SEO, AI search visibility, PPC, social media, video and websites.

Best for
Individual specialists and surgeons in Dubai wanting personal branding, medical SEO and AI search visibility
Specialties
Dental, Plastic Surgery, Dermatology, Chiropractic, Orthopedics, Fertility +3 more
Pricing
Custom quotes only
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

Holográfico

Guadalajara, Mexico

Healthcare is one of several verticals

Guadalajara advertising and digital agency with a medical marketing team running social media, Google Ads, websites and video for clinics.

Best for
Clinics in Guadalajara and the Pacific coast wanting social media, video and Google Ads from one local team
Specialties
Dental, Orthodontics, Plastic Surgery, Dermatology, Med Spa, Mental Health +2 more
Pricing
Custom quotes only; free consultation
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +3
No reviews yetVerified Nov 2026

Ignite Social Media

Cary, North Carolina

Healthcare is one of several verticals

Cary, North Carolina social media agency whose health work includes community management and paid social for the American Heart Association.

Best for
Health nonprofits and consumer health brands wanting a full social program with community management and paid boosting
Specialties
Women's Health
Pricing
Custom proposals on request
  • Social Media
  • Content Marketing
  • Influencer Marketing
No reviews yetVerified Nov 2026

Lamanify

Kuala Lumpur, Malaysia

Healthcare only

Kuala Lumpur clinic growth firm combining websites, SEO, paid ads, WhatsApp automation and booking tools for dental, aesthetic, GP and physiotherapy clinics.

Best for
Independent GP, dental and aesthetic clinics in Malaysia wanting search, ads and booking automation from one vendor
Specialties
Dental, Dermatology, Med Spa, Physical Therapy, Medical Practices, Women's Health
Pricing
Custom quotes only; packages are named but not priced
  • SEO
  • AEO and GEO
  • PPC
  • Web Design
  • +2
No reviews yetVerified Nov 2026

Lifted Logic

Overland Park, Kansas

Healthcare is a core vertical

Kansas City-area agency with a medical division serving OB/GYN, dermatology, plastic surgery and med spa practices through websites, SEO, AI optimization and ads.

Best for
OB/GYN and multi-service medical practices
Specialties
Dental, Plastic Surgery, Dermatology, Med Spa, Chiropractic, Physical Therapy +3 more
Pricing
Custom quote; free consultation and ROI calculator
Privacy
HIPAA-compliant website hosting; campaigns designed with HIPAA in mind
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +2
5.0based on 161 Google reviews +2 more sitesVerified Oct 2026

Net Zero Medical

Turin, Italy

Healthcare only

Turin web agency building websites and running Google Ads and Meta lead campaigns for doctors, private clinics and outpatient centers.

Best for
Specialist doctors and small private clinics in Italy wanting paid lead campaigns and a new website
Specialties
Dental, Mental Health, Medical Practices, Orthopedics, Eye Care, Women's Health
Pricing
Custom quotes only; free consultation
Privacy
Contact form asks for consent to data processing under EU Regulation 2016/679 (GDPR)
  • PPC
  • Social Media
  • Web Design
No reviews yetVerified Nov 2026

O360

Santa Ana, California

Healthcare only

California healthcare marketing company building HIPAA-compliant websites, SEO, ads and review programs for dental, optometry, medical and veterinary practices.

Best for
Independent optometry and dental practices wanting a month-to-month package
Specialties
Dental, Orthodontics, Med Spa, Chiropractic, Physical Therapy, Mental Health +10 more
Pricing
Package pricing; no setup fees
Privacy
HIPAA-compliant websites, forms and tracking; ad pixels kept away from patient-facing flows
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
4.9based on 442 Google reviewsVerified Oct 2026

Officite

Downers Grove, Illinois

Healthcare only

Illinois medical website and marketing provider building HIPAA-compliant sites, SEO, PPC and AI search optimization for OB/GYN, dermatology and other specialty practices.

Best for
OB/GYN and specialty physician practices wanting a compliant website
Specialties
Dental, Dermatology, Medical Practices, Weight Loss and Bariatric, Women's Health, Hearing Care +5 more
Pricing
Package pricing
Privacy
Web design built to meet HIPAA requirements with encryption and secure connections; company Business…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
4.4based on 81 Google reviews +1 more siteVerified Oct 2026

Healthcare only

Mérida medical marketing agency offering Google advertising, social media and medical branding exclusively for doctors and medical brands.

Best for
Specialist doctors in Yucatán and southeast Mexico wanting Google Ads, social media and a medical brand identity
Specialties
Medical Practices, Orthopedics, Eye Care, Weight Loss and Bariatric, Women's Health
Pricing
Custom quotes only
  • PPC
  • Social Media
  • Branding
No reviews yetVerified Nov 2026

Oz Healthcare Communications

Johannesburg, South Africa

Healthcare only

Johannesburg pharmaceutical advertising and PR agency running doctor-facing campaigns, patient education, disease awareness and social media for drug makers and health nonprofits.

Best for
Pharmaceutical companies and health NPOs needing disease awareness, HCP materials and PR in South Africa
Specialties
Mental Health, Pharma and Life Sciences, Women's Health
Pricing
Custom quotes only
  • Social Media
  • Web Design
  • Content Marketing
  • Video Marketing
No reviews yetVerified Nov 2026

Practice Builders

Durham, North Carolina

Healthcare only

Durham, North Carolina healthcare marketing firm offering websites, SEO, reputation management and social media to medical, dental and therapy practices since 1979.

Best for
Independent practices and smaller surgery or urgent care centers
Specialties
Dental, Orthodontics, Plastic Surgery, Dermatology, Med Spa, Chiropractic +19 more
Pricing
Custom quote; monthly budgets from under $400 to over $1,201
  • SEO
  • Social Media
  • Web Design
  • Content Marketing
  • +2
4.2based on 32 Google reviews +1 more siteVerified Oct 2026

PracticeBeat

Pittsburgh, Pennsylvania

Healthcare only

Pittsburgh medical marketing company offering websites, SEO, AI search visibility, ads and reputation tools to independent practices, including pain clinics.

Best for
Independent pain practices wanting marketing and scheduling tools on one platform
Specialties
Dermatology, Med Spa, Addiction Treatment, Medical Practices, Orthopedics, Eye Care +3 more
Pricing
Custom quote; free MarketShifter analysis or demo
Privacy
HIPAA-compliant websites and online scheduling forms
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
4.8based on 25 Google reviewsVerified Oct 2026

Practis

Charlotte, North Carolina

Healthcare only

Charlotte healthcare marketing company offering medical social media, SEO, PPC, websites and HIPAA-compliant patient tools to specialty physician practices.

Best for
Specialty physician groups such as urology, OB-GYN and orthopedics wanting social media bundled with a website and patient tools
Specialties
Dermatology, Mental Health, Medical Practices, Orthopedics, Women's Health
Pricing
Bundled growth packages; prices not published
Privacy
Offers HIPAA-compliant chat and text, secure online forms and online bill pay
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +3
No reviews yetVerified Nov 2026

Side-by-Side Comparison

AgencyHeadquartersHealthcare focusCore servicesPublished pricing
5W Public RelationsNew York, New YorkHealthcare is one of several verticalsAEO and GEO, PPC, Social MediaMonthly budgets from under $15,000 to over $100,000
ADN MédicoMonterrey, MexicoHealthcare onlySEO, AEO and GEO, PPCCustom quotes only; free initial consultation
Agência RizzoAnápolis, BrazilHealthcare onlySEO, PPC, Social MediaFour Standard packages; prices in reais given through an…
AnswebMedEguilles, FranceHealthcare is a core verticalSEO, AEO and GEO, PPCBasic medical website about €2,500 to €4,000; full site…
AvilyCape Town, South AfricaHealthcare onlySEO, Social Media, Web DesignCustom quotes only; no payment or commitment until a…
Big AL ConsultingDubai, United Arab EmiratesHealthcare is one of several verticalsPPC, Social MediaClinic Google Ads management from AED 7,000/month; ad media…
Cardinal Digital MarketingChamblee, GeorgiaHealthcare onlySEO, AEO and GEO, PPCCustom quote; minimum project size of $5,000
Digital PracticeJoondalup, AustraliaHealthcare onlySEO, AEO and GEO, PPCCustom quotes; free online appointment with a digital strategist
Digitalis MedicalScottsdale, ArizonaHealthcare onlySEO, PPC, Social MediaCustom quote; free discovery call
DocRelationsDüsseldorf, GermanyHealthcare onlySEO, AEO and GEO, PPCCustom quotes through an online offer configurator; no public…
EbowDublin, IrelandHealthcare is a core verticalSEO, AEO and GEO, PPCCustom quotes only
Essence Health AgencyAuckland, New ZealandHealthcare onlyContent Marketing, BrandingCustom quotes only
Frenik Marketing GroupAtlanta, GeorgiaHealthcare is a core verticalSEO, PPC, Social MediaCustom quotes only
Future Marketing para SaúdeJundiaí, BrazilHealthcare onlySEO, AEO and GEO, PPCCustom quotes only
Glacial MultimediaPortland, MaineHealthcare onlySEO, AEO and GEO, PPCCustom quote
Healthcare SuccessIrvine, CaliforniaHealthcare onlySEO, AEO and GEO, PPCCustom quotes; AI visibility audit at a $5,000 fixed…
Hedy & HoppSt. Louis, MissouriHealthcare onlySEO, PPC, Social MediaCustom quote
HMA – Healthcare Marketing AgencyDubai, United Arab EmiratesHealthcare onlySEO, AEO and GEO, PPCCustom quotes only
HolográficoGuadalajara, MexicoHealthcare is one of several verticalsSEO, PPC, Social MediaCustom quotes only; free consultation
Ignite Social MediaCary, North CarolinaHealthcare is one of several verticalsSocial Media, Content Marketing, Influencer MarketingCustom proposals on request
LamanifyKuala Lumpur, MalaysiaHealthcare onlySEO, AEO and GEO, PPCCustom quotes only; packages are named but not priced
Lifted LogicOverland Park, KansasHealthcare is a core verticalSEO, AEO and GEO, PPCCustom quote; free consultation and ROI calculator
Net Zero MedicalTurin, ItalyHealthcare onlyPPC, Social Media, Web DesignCustom quotes only; free consultation
O360Santa Ana, CaliforniaHealthcare onlySEO, PPC, Social MediaPackage pricing; no setup fees
OfficiteDowners Grove, IllinoisHealthcare onlySEO, AEO and GEO, PPCPackage pricing
Olter Marketing MédicoMérida, MexicoHealthcare onlyPPC, Social Media, BrandingCustom quotes only
Oz Healthcare CommunicationsJohannesburg, South AfricaHealthcare onlySocial Media, Web Design, Content MarketingCustom quotes only
Practice BuildersDurham, North CarolinaHealthcare onlySEO, Social Media, Web DesignCustom quote; monthly budgets from under $400 to over…
PracticeBeatPittsburgh, PennsylvaniaHealthcare onlySEO, AEO and GEO, PPCCustom quote; free MarketShifter analysis or demo
PractisCharlotte, North CarolinaHealthcare onlySEO, PPC, Social MediaBundled growth packages; prices not published

Pricing and terms as of each profile’s last verified date.

From the blog

Guides on Women's Health and OB-GYN Marketing

All articles

Guides

Social Media Emojis for Doctors

A practical guide to emojis for doctors and practices: specialty sets, post types, accessibility rules, platform differences, ready captions and a health observance calendar.

Nov 1, 2026

What to Look For

Women’s health covers obstetrics, gynecology, fertility, menopause and pelvic health, each with different patients and decision timelines. Reproductive health data is among the most sensitive information a practice holds, so privacy has to be built in from the start.

  • Life-stage campaigns: Separate strategies for obstetrics, annual care, menopause, pelvic health and minimally invasive gynecologic surgery.
  • Provider matching: Profiles that help patients choose by approach, language, gender and delivery hospital.
  • Privacy-first measurement: Tracking that keeps reproductive health information away from ad platforms and data brokers.
  • Hospital and birth center alignment: Coordinated messaging with delivery hospitals and birth centers.
  • Plain, inclusive content: Education on conditions and procedures, reviewed by your clinicians.

Compliance and Advertising Rules

Platform rules are specific. Google requires advertisers in the US, UK and Ireland running ads on abortion-related queries to be certified as either providing or not providing abortions. Google also lists birth control and fertility products among those barred in some locations, and treats sexual and reproductive health as sensitive for personalized ads. Meta allows ads for sexual and reproductive health services such as menopause care, contraception and family planning clinics, but they must target people 18 and older and focus on health rather than pleasure. Its personal attributes policy rejects copy implying a viewer’s condition or pregnancy.

Privacy rules have shifted. HHS OCR guidance on tracking technologies applies to scheduling tools, portals and telehealth platforms at covered practices. A 2024 HIPAA rule adding protections for reproductive health information was vacated by a federal court in June 2025, which leaves state privacy laws doing more of the work, so check your states with counsel. Period trackers and other apps outside HIPAA may fall under the FTC’s Health Breach Notification Rule, which since July 2024 treats unauthorized sharing as a breach.

Testimonials, including birth stories, should come from real patients with written consent, and the FTC’s 2024 review rule bans fake and incentivized positive reviews.

How Engagements Usually Work

Engagements typically cover SEO, paid search, provider profiles, content and reviews on monthly retainers, with ad spend billed separately. Multi-site groups often run campaigns by service line, such as obstetrics or menopause care, with separate budgets and creative for each. Obstetric campaigns usually need to start months before due dates, while gynecologic surgery and pelvic health campaigns follow referral patterns from primary care.

Ask for reporting on new patient visits by service line and provider, with sensitive details kept out of marketing systems. Get a written data map and confirm business associate agreements with every vendor handling patient data.

Red Flags

  • Pixels on scheduling or portal pages: Reproductive health data is highly sensitive.
  • Running abortion-related ads uncertified: Google requires certification in the US.
  • Copy that assumes pregnancy or symptoms: Meta’s personal attributes policy rejects it.
  • Birth stories without signed consent: Patient stories need documented permission.

Frequently Asked Questions

How do OB-GYN practices attract new patients?

Most rely on provider visibility in search and directories, reviews, delivery hospital affiliations and clear information on insurance and services. Obstetric patients often choose by provider and hospital, while menopause and gynecologic surgery patients search by condition or procedure. Campaigns should be planned by service line.

Do women's health clinics need Google certification for abortion ads?

Google requires advertisers in the US, UK and Ireland that run ads for abortion-related queries to be certified as either providing or not providing abortions. Some locations restrict these ads further. Ask your agency to confirm the current policy before running campaigns.

Is it safe to use tracking pixels on a women's health website?

Use caution. HHS guidance says tracking on scheduling tools, portals and telehealth platforms can capture protected health information. Reproductive health information is especially sensitive, and state privacy laws may add obligations even after a 2024 federal rule was vacated in 2025. Many practices limit tracking to general pages and use privacy-focused tools.

Can menopause clinics advertise on Instagram?

Yes. Meta allows ads for services addressing the effects of menopause when they target adults and focus on health. Copy cannot imply that a viewer has symptoms. Ads promoting prescription hormone therapy fall under Meta’s prescription drug rules, which require certification and authorization.

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