Independent directory. Every listing is checked against the agency’s own website. How we vet agencies

Healthcare Specialty

Ophthalmology and Optometry Marketing Agencies

Compare agencies that market ophthalmology groups, LASIK centers and optometry practices with optical shops. Listings show services, pricing signals and healthcare focus, so you can find firms that understand surgical consult funnels, retail eyewear sales and the claims that need careful wording.

Patient having an eye examination
Agencies listed
52
Last fact-check
Nov 3, 2026
Sample listing · Your agency here

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SponsoredHealthcare only

One line on what your agency does for eye care organizations, the services you run and the results you are known for.

Best for
The buyers you serve best, in your own words
Specialties
The healthcare specialties you work with
Pricing
Your starting price or how you quote
  • SEO
  • PPC
  • Social Media
  • Web Design
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agentur ort

Frick, Switzerland

Healthcare only

Swiss practice marketing studio building websites, SEO and AI search visibility, video and branding for physicians, dentists and therapists.

Best for
Independent physicians and therapists in German-speaking Switzerland wanting a personal partner for their practice website
Specialties
Dental, Physical Therapy, Medical Practices, Eye Care
Pricing
Custom quotes; free introductory call
Privacy
Offers privacy declarations for practice websites as a service
  • SEO
  • AEO and GEO
  • Social Media
  • Web Design
  • +3
No reviews yetVerified Nov 2026

Anchor Wave

Tucson, Arizona

Healthcare is one of several verticals

Tucson web design studio creating custom websites, branding and SEO-ready content for local businesses, including gastroenterology and eye care practices.

Best for
Independent GI and specialty practices in Arizona wanting a new website and brand
Specialties
Physical Therapy, Mental Health, Eye Care, Gastroenterology
Pricing
Custom quote
  • SEO
  • Web Design
  • Content Marketing
  • Branding
5.0based on 81 Facebook reviews +1 more siteVerified Oct 2026

AnswebMed

Eguilles, France

Healthcare is a core vertical

Healthcare web division of an Aix-en-Provence agency, building medical websites and running SEO, AI search and social media for doctors, clinics and hospitals.

Best for
Physicians, imaging centers and clinic groups in southern France wanting a priced medical website plus SEO
Specialties
Plastic Surgery, Hospitals and Health Systems, Medical Practices, Orthopedics, Eye Care, Pharma and Life Sciences +2 more
Pricing
Basic medical website about €2,500 to €4,000; full site with SEO and booking from €5,000
Privacy
Says its medical sites focus on patient data protection with HTTPS and reliable servers;…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Nov 2026

Avily

Cape Town, South Africa

Healthcare only

Cape Town healthcare marketing agency building websites, patient campaigns and referral programs for dental, medical, therapy and optometry practices across South Africa.

Best for
South African private practices, from dentists to psychologists, wanting a health-only agency to run websites, patient campaigns and referrals
Specialties
Dental, Physical Therapy, Mental Health, Hospitals and Health Systems, Medical Practices, Eye Care +2 more
Pricing
Custom quotes only; no payment or commitment until a proposal is approved
Privacy
Publishes a POPI and PAIA manual on its website and describes its practice website…
  • SEO
  • Social Media
  • Web Design
  • Content Marketing
  • +2
No reviews yetVerified Nov 2026

Axcel Digital

Kuala Lumpur, Malaysia

Healthcare only

Kuala Lumpur healthcare digital agency running paid search, social ads, TikTok ads, local SEO and landing pages for aesthetic, dental and specialist clinics.

Best for
Aesthetic, dental and physiotherapy clinics in the Klang Valley wanting managed Google, Meta and TikTok ad campaigns
Specialties
Dental, Plastic Surgery, Dermatology, Med Spa, Chiropractic, Physical Therapy +2 more
Pricing
Custom quotes only
  • SEO
  • PPC
  • Social Media
  • Web Design
No reviews yetVerified Nov 2026

BrandLoom

Gurgaon, India

Healthcare is one of several verticals

Gurgaon-founded branding and digital agency with a healthcare practice serving hospitals, eye clinics and IVF centres with SEO, social and websites.

Best for
Hospitals and specialty clinics wanting branding and digital marketing from one multi-city team
Specialties
Hospitals and Health Systems, Medical Practices, Fertility, Eye Care
Pricing
No published pricing; free 30-minute consultation
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +6
No reviews yetVerified Nov 2026

BSPKN

Wayzata, Minnesota

Healthcare is a core vertical

Minnesota-based digital agency serving healthcare, financial and construction firms, with published guidance on growing ambulatory surgery center case volume.

Best for
Orthopedic, eye and GI surgery centers wanting procedure content, local SEO and AI search visibility
Specialties
Hospitals and Health Systems, Orthopedics, Eye Care, Gastroenterology, Ambulatory Surgery Centers
Pricing
Custom quotes only; free 30-minute strategy session
Privacy
Describes HIPAA-compliant tracking setup as part of its surgery center marketing approach
  • SEO
  • AEO and GEO
  • PPC
  • Web Design
  • +2
No reviews yetVerified Nov 2026

Healthcare only

Atlanta-area healthcare performance marketing agency running SEO, AI search optimization, paid media and analytics for multi-location providers and specialty groups.

Best for
Multi-location healthcare groups wanting SEO, AI search and paid media from one healthcare-only team
Specialties
Dental, Dermatology, Physical Therapy, Mental Health, Addiction Treatment, Medical Practices +17 more
Pricing
Custom quote; minimum project size of $5,000
Privacy
In-house analytics staff build HIPAA-compliant data infrastructure
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
5.0based on 4 Clutch reviewsVerified Oct 2026

Cleverly MY

Kuala Lumpur, Malaysia

Healthcare is one of several verticals

Kuala Lumpur SEO and digital agency offering medical SEO, AI search optimisation, Google Ads and websites for clinics, dentists and specialists.

Best for
Specialist and GP clinics that want organic search and AI search visibility as their main channel
Specialties
Dental, Med Spa, Medical Practices, Orthopedics, Eye Care
Pricing
Custom quotes only; free SEO report offered
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +2
No reviews yetVerified Nov 2026

Clicta Digital

Denver, Colorado

Healthcare is one of several verticals

Denver digital agency running paid social, AI SEO, PPC and website work for medical practices, med spas and other elective care providers.

Best for
Med spas and elective care practices in Colorado wanting paid social run together with SEO and search ads
Specialties
Dental, Orthodontics, Plastic Surgery, Med Spa, Physical Therapy, Medical Practices +4 more
Pricing
Custom quotes after a free consultation
Privacy
Says websites, forms, tracking and ad audiences are set up for HIPAA from the…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +2
No reviews yetVerified Nov 2026

Clinic Scalers

Dubai, United Arab Emirates

Healthcare only

Healthcare-only agency in Dubai Marina offering medical SEO, AI search, Google Ads, paid social, clinic websites and reputation work for clinics.

Best for
Dental and aesthetic clinics in Dubai wanting search, ads and reputation handled by a healthcare-only team
Specialties
Dental, Plastic Surgery, Dermatology, Medical Practices, Orthopedics, Fertility +1 more
Pricing
Custom monthly quotes after a free written audit; ad spend paid directly to Google or Meta
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Nov 2026

Craft Digital

Skerries, Ireland

Healthcare is one of several verticals

Skerries web and social media agency building websites with online booking, social campaigns and brand identity for Irish surgeons, dentists and clinics.

Best for
Consultants and clinics in Ireland wanting a new website, brand refresh and social media support
Specialties
Dental, Medical Practices, Eye Care
Pricing
Custom quotes only
  • Social Media
  • Web Design
  • Content Marketing
  • Branding
No reviews yetVerified Nov 2026

Curve Communications

Vancouver, Canada

Healthcare is one of several verticals

Vancouver lead generation agency offering Google Ads, local SEO, CRM automation and AI search content to chiropractic, dental, optometry and other clinics.

Best for
Independent clinics in British Columbia wanting Google Ads, local SEO and lead follow-up on published monthly pricing
Specialties
Dental, Chiropractic, Physical Therapy, Medical Practices, Eye Care
Pricing
Foundation plan $497/month; Google Ads $997/month; Google & Meta $1,497/month; Full Operation $1,997/month; ad spend billed…
  • SEO
  • AEO and GEO
  • PPC
  • Web Design
  • +3
No reviews yetVerified Nov 2026

DigeeMed

Dubai, United Arab Emirates

Healthcare only

Business Bay healthcare agency in the DigeeSell Group offering medical SEO, healthcare PPC, social media and websites for UAE doctors, clinics and hospitals.

Best for
Specialist doctors and hospitals wanting medical SEO and paid search with clinician review of content
Specialties
Dental, Hospitals and Health Systems, Medical Practices, Orthopedics, Eye Care
Pricing
Custom quotes after a free audit
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
No reviews yetVerified Nov 2026

Digital Logic

Shreveport, Louisiana

Healthcare is one of several verticals

Shreveport performance agency running PPC, SEO, conversion work and websites for fertility clinics and many other medical specialties.

Best for
Fertility clinics wanting a paid-search-first agency with tight keyword targeting
Specialties
Dental, Orthodontics, Plastic Surgery, Chiropractic, Physical Therapy, Hospitals and Health Systems +5 more
Pricing
Custom quote; free marketing plan
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +1
No reviews yetVerified Oct 2026

Etna Interactive

San Luis Obispo, California

Healthcare only

Remote marketing firm serving plastic surgeons, med spas, dermatologists and ophthalmologists with websites, SEO, answer engine optimization and paid ads.

Best for
Plastic surgery and aesthetic practices wanting an established specialist with its own reputation and gallery tools
Specialties
Plastic Surgery, Dermatology, Med Spa, Eye Care
Pricing
Custom quote; paid advertising comes in several support levels
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Oct 2026

Full Blast Creative

Calgary, Canada

Healthcare is one of several verticals

Calgary creative and digital agency with a healthcare practice covering branding, websites, SEO, paid search and video for clinics and physicians.

Best for
Alberta clinics and physicians wanting branding, a new website and search campaigns from one creative team
Specialties
Dental, Plastic Surgery, Physical Therapy, Mental Health, Medical Practices, Eye Care
Pricing
Custom estimates only
Privacy
Healthcare page references provincial College of Physicians and Surgeons advertising standards, Health Canada rules,…
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +4
No reviews yetVerified Nov 2026

Funnel Boost Media

San Antonio, Texas

Healthcare is one of several verticals

San Antonio agency offering SEO, PPC, web design and generative AI optimization to addiction, mental health and dual-diagnosis treatment centers and chiropractors.

Best for
Addiction and behavioral health programs wanting SEO, Google and Meta ads and AI search work with HIPAA-compliant practices
Specialties
Chiropractic, Mental Health, Addiction Treatment, Eye Care, Hearing Care, Podiatry
Pricing
Custom proposal; free consultation
Privacy
HIPAA-compliant practices for lead forms, call tracking, analytics and ad data
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +2
3.5based on 10 Trustpilot reviewsVerified Oct 2026

Glacial Multimedia

Portland, Maine

Healthcare only

Employee-owned Maine agency known for ophthalmology work, building websites, SEO, AEO and paid campaigns for eye care and other surgical practices.

Best for
Ophthalmology and refractive surgery practices wanting an eye-care-experienced web and search team
Specialties
Dental, Plastic Surgery, Orthopedics, Eye Care, Weight Loss and Bariatric, Women's Health +4 more
Pricing
Custom quote
Privacy
HIPAA-compliant lead management and HIPAA-compliant forms
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
5.0based on 21 Facebook reviews +1 more siteVerified Oct 2026

Hillflare

San Pedro Garza García, Mexico

Healthcare is a core vertical

San Pedro Garza García agency selling SEO, Google Ads, websites and AI WhatsApp reception to clinics, dentists and specialists in Mexico.

Best for
Clinics and dental practices around Monterrey wanting priced packages that combine SEO, ads and automated WhatsApp reception
Specialties
Dental, Plastic Surgery, Dermatology, Med Spa, Medical Practices, Fertility +1 more
Pricing
Packages from $8,999 to $32,999 MXN/month plus IVA; ad spend, SEO setup and website work billed…
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
No reviews yetVerified Nov 2026

HMA – Healthcare Marketing Agency

Dubai, United Arab Emirates

Healthcare only

Dubai agency marketing doctors and clinics only, offering medical SEO, AI search visibility, PPC, social media, video and websites.

Best for
Individual specialists and surgeons in Dubai wanting personal branding, medical SEO and AI search visibility
Specialties
Dental, Plastic Surgery, Dermatology, Chiropractic, Orthopedics, Fertility +3 more
Pricing
Custom quotes only
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

Holográfico

Guadalajara, Mexico

Healthcare is one of several verticals

Guadalajara advertising and digital agency with a medical marketing team running social media, Google Ads, websites and video for clinics.

Best for
Clinics in Guadalajara and the Pacific coast wanting social media, video and Google Ads from one local team
Specialties
Dental, Orthodontics, Plastic Surgery, Dermatology, Med Spa, Mental Health +2 more
Pricing
Custom quotes only; free consultation
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +3
No reviews yetVerified Nov 2026

iDigital

Auckland, New Zealand

Healthcare is a core vertical

Auckland digital agency running healthcare SEO, Google Ads, paid social and patient reactivation email for New Zealand clinics and health providers.

Best for
New Zealand private clinics and allied health providers wanting Google Ads, SEO and booking tracking from one Auckland team
Specialties
Medical Practices, Eye Care
Pricing
Custom quotes only
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +2
No reviews yetVerified Nov 2026

iMatrix

El Segundo, California

Healthcare only

Website and marketing platform, formerly ChiroMatrix, selling packaged websites, SEO, Google Ads, reviews and patient tools to chiropractors and eye care practices.

Best for
Solo and small chiropractic practices
Specialties
Chiropractic, Eye Care, Veterinary
Pricing
Marketing packages from $99, with a website included in every package
Privacy
Provides a company Business Associate Agreement
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
4.7based on 1,169 Google reviewsVerified Oct 2026

Impact PR

Auckland, New Zealand

Healthcare is one of several verticals

Auckland PR and marketing agency offering media relations, content, social media and crisis support for pharmaceutical, eye care and health charity clients.

Best for
Pharma brands, specialist clinics and health charities wanting earned media and issues support in New Zealand
Specialties
Dermatology, Eye Care, Pharma and Life Sciences
Pricing
Custom quotes only
  • SEO
  • Social Media
  • Content Marketing
  • Reputation Management
No reviews yetVerified Nov 2026

Infidigit

Mumbai, India

Healthcare is one of several verticals

Mumbai SEO agency with healthcare case studies for eye hospitals, diagnostics and health brands, offering SEO, AI SEO and LLM SEO.

Best for
Hospitals, eye care chains and health brands wanting organic and AI search growth
Specialties
Hospitals and Health Systems, Eye Care, Digital Health
Pricing
No published pricing; custom growth plans
  • SEO
  • AEO and GEO
  • Web Design
  • Content Marketing
  • +1
No reviews yetVerified Nov 2026

Marketing Dose

Jeddah, Saudi Arabia

Healthcare is a core vertical

Medical marketing firm with a Jeddah base offering social media, clinic websites, SEO, Google Ads and video content for clinics, hospitals and pharma companies.

Best for
Saudi clinics and medical suppliers wanting Arabic social content, video and a booking-ready website from one team
Specialties
Dental, Plastic Surgery, Dermatology, Hospitals and Health Systems, Medical Practices, Eye Care +3 more
Pricing
Custom quotes only
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
No reviews yetVerified Nov 2026

Marketing Salud

Málaga, Spain

Healthcare only

Málaga agency helping private doctors and clinics win patients through SEO, digital ads, video, content, websites and review management.

Best for
Private specialists and small clinics in Andalusia wanting SEO, ads and video content from a healthcare-only team
Specialties
Medical Practices, Fertility, Eye Care
Pricing
Custom quotes only; free second-opinion review offered
  • SEO
  • PPC
  • Web Design
  • Content Marketing
  • +3
No reviews yetVerified Nov 2026

Marketing4ECPs

Calgary, Canada

Healthcare only

Calgary agency marketing optometrists, ophthalmologists and opticians with websites, SEO, Google Ads, dry eye campaigns and direct mail.

Best for
Independent optometry and ophthalmology practices
Specialties
Eye Care
Pricing
Custom quote based on budget; website tiers from Essential to Enterprise
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
4.8based on 53 Google reviewsVerified Oct 2026

MarketMED

Rio de Janeiro, Brazil

Healthcare only

Rio de Janeiro medical marketing firm founded in 2001 offering branding, websites, social media, paid traffic and staff training to clinics, hospitals and labs.

Best for
Clinics, diagnostic centers and hospitals wanting a full-service health agency that also trains front-desk staff
Specialties
Hospitals and Health Systems, Medical Practices, Eye Care
Pricing
Custom quotes only
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
No reviews yetVerified Nov 2026

Side-by-Side Comparison

AgencyHeadquartersHealthcare focusCore servicesPublished pricing
agentur ortFrick, SwitzerlandHealthcare onlySEO, AEO and GEO, Social MediaCustom quotes; free introductory call
Anchor WaveTucson, ArizonaHealthcare is one of several verticalsSEO, Web Design, Content MarketingCustom quote
AnswebMedEguilles, FranceHealthcare is a core verticalSEO, AEO and GEO, PPCBasic medical website about €2,500 to €4,000; full site…
AvilyCape Town, South AfricaHealthcare onlySEO, Social Media, Web DesignCustom quotes only; no payment or commitment until a…
Axcel DigitalKuala Lumpur, MalaysiaHealthcare onlySEO, PPC, Social MediaCustom quotes only
BrandLoomGurgaon, IndiaHealthcare is one of several verticalsSEO, AEO and GEO, PPCNo published pricing; free 30-minute consultation
BSPKNWayzata, MinnesotaHealthcare is a core verticalSEO, AEO and GEO, PPCCustom quotes only; free 30-minute strategy session
Cardinal Digital MarketingChamblee, GeorgiaHealthcare onlySEO, AEO and GEO, PPCCustom quote; minimum project size of $5,000
Cleverly MYKuala Lumpur, MalaysiaHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quotes only; free SEO report offered
Clicta DigitalDenver, ColoradoHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quotes after a free consultation
Clinic ScalersDubai, United Arab EmiratesHealthcare onlySEO, AEO and GEO, PPCCustom monthly quotes after a free written audit; ad…
Craft DigitalSkerries, IrelandHealthcare is one of several verticalsSocial Media, Web Design, Content MarketingCustom quotes only
Curve CommunicationsVancouver, CanadaHealthcare is one of several verticalsSEO, AEO and GEO, PPCFoundation plan $497/month; Google Ads $997/month; Google & Meta…
DigeeMedDubai, United Arab EmiratesHealthcare onlySEO, PPC, Social MediaCustom quotes after a free audit
Digital LogicShreveport, LouisianaHealthcare is one of several verticalsSEO, PPC, Social MediaCustom quote; free marketing plan
Etna InteractiveSan Luis Obispo, CaliforniaHealthcare onlySEO, AEO and GEO, PPCCustom quote; paid advertising comes in several support levels
Full Blast CreativeCalgary, CanadaHealthcare is one of several verticalsSEO, PPC, Social MediaCustom estimates only
Funnel Boost MediaSan Antonio, TexasHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom proposal; free consultation
Glacial MultimediaPortland, MaineHealthcare onlySEO, AEO and GEO, PPCCustom quote
HillflareSan Pedro Garza García, MexicoHealthcare is a core verticalSEO, PPC, Social MediaPackages from $8,999 to $32,999 MXN/month plus IVA; ad…
HMA – Healthcare Marketing AgencyDubai, United Arab EmiratesHealthcare onlySEO, AEO and GEO, PPCCustom quotes only
HolográficoGuadalajara, MexicoHealthcare is one of several verticalsSEO, PPC, Social MediaCustom quotes only; free consultation
iDigitalAuckland, New ZealandHealthcare is a core verticalSEO, AEO and GEO, PPCCustom quotes only
iMatrixEl Segundo, CaliforniaHealthcare onlySEO, AEO and GEO, PPCMarketing packages from $99, with a website included in…
Impact PRAuckland, New ZealandHealthcare is one of several verticalsSEO, Social Media, Content MarketingCustom quotes only
InfidigitMumbai, IndiaHealthcare is one of several verticalsSEO, AEO and GEO, Web DesignNo published pricing; custom growth plans
Marketing DoseJeddah, Saudi ArabiaHealthcare is a core verticalSEO, PPC, Social MediaCustom quotes only
Marketing SaludMálaga, SpainHealthcare onlySEO, PPC, Web DesignCustom quotes only; free second-opinion review offered
Marketing4ECPsCalgary, CanadaHealthcare onlySEO, PPC, Social MediaCustom quote based on budget; website tiers from Essential…
MarketMEDRio de Janeiro, BrazilHealthcare onlySEO, PPC, Social MediaCustom quotes only

Pricing and terms as of each profile’s last verified date.

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Nov 1, 2026

What to Look For

Eye care covers very different businesses: routine exams and eyewear retail, elective refractive surgery, and medical care such as cataract and retina treatment. An agency strong in one may be weak in the others, so check fit carefully.

  • Refractive surgery funnels: Lead handling for LASIK and lens procedures, from self-tests and consult booking through financing questions.
  • Cataract and medical eye care: Education aimed at older patients and their families, plus referral relationships with optometrists.
  • Optical retail and e-commerce: Campaigns for frames, contact lenses and seasonal eyewear sales tied to point-of-sale data.
  • Insurance and vision plan clarity: Pages explaining which vision and medical plans you accept.
  • Doctor profiles and reviews: Accurate credentials and a review process that never confirms someone is a patient.

Compliance and Advertising Rules

Outcome and price claims need care. The FTC requires advertising to be truthful and not misleading, and its health products guidance says objective health claims need competent and reliable scientific evidence, while patient testimonials alone are never enough. Claims about visual results, “freedom from glasses” or low “starting at” prices should reflect what typical patients actually get, with clear and conspicuous qualifications. The FTC also says disclosures behind hyperlinks are avoidable, so key limits should sit next to the claim.

Targeting rules limit refractive and medical campaigns. Google’s personalized ads policy treats surgical procedures and chronic conditions as sensitive, so remarketing lists and customer match cannot target people based on interest in eye surgery or conditions like glaucoma. Meta lists blepharoplasty among cosmetic procedures whose ads must target people 18 and older, and its personal attributes policy rejects copy implying a viewer’s eyesight problems. Google restricts prescription drug terms, which affects promotion of prescription eye treatments by brand name.

Privacy rules cover booking tools and portals. HHS OCR guidance says tracking on scheduling tools and patient portals can capture protected health information, and a cookie banner is not a HIPAA authorization. Contact lens and eyewear e-commerce should keep prescription details out of shopping analytics.

How Engagements Usually Work

Many practices hire separately for surgical marketing and for optical retail, or ask one agency to keep budgets and reporting split. Monthly retainers with separate ad spend are standard, with project fees for video or site builds.

Ask for reporting on consults booked, consult-to-surgery conversion, exam bookings and optical revenue by source. Confirm ownership of e-commerce and ad accounts, and how the agency works with optometrist referral partners.

Red Flags

  • Unqualified “perfect vision” promises: Results vary and claims need support.
  • Bait pricing: Advertised prices most patients cannot get mislead consumers.
  • Retargeting for surgery interest: This conflicts with Google’s sensitive category rules.
  • One plan for retail and surgery: The audiences and economics are too different.

Frequently Asked Questions

How do LASIK centers get more patients?

Most rely on search visibility for procedure and cost terms, online self-tests, financing messaging, reviews and fast follow-up on consult requests. Because retargeting for surgical procedures is restricted on Google, landing pages and follow-up need to convert on the first visit. Track consults and surgeries by source, not just leads.

Can eye doctors advertise LASIK prices?

Yes, but prices must not mislead. If an advertised “starting at” price applies only to a small share of patients, the FTC’s standards on truthful advertising and clear disclosure come into play. Put qualifications next to the price, not behind a link, and make sure consult staff quote consistently.

Should optometry practices sell eyewear online?

Many do, especially contact lens reorders and frames for existing patients. It requires inventory and e-commerce work separate from clinical marketing. Ask whether the agency has built optical e-commerce before, how it connects to your point-of-sale system, and how it keeps patient health information out of shopping analytics.

How should cataract surgery be marketed?

Cataract patients are usually older and often decide with family members, so clear education, referral relationships with optometrists and accessible content matter more than aggressive ads. Explain lens options and costs plainly. Avoid outcome promises and copy that implies the viewer has a condition, which Meta’s policy rejects.

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