Impact PR is a public relations and marketing agency in Auckland. A Telum Media agency profile says it was founded almost two decades ago by Fleur Revell-Devlin, a former journalist, and describes a boutique, senior team in which the directors work on every account. The agency’s own healthcare page says only its most experienced senior consultants work directly on client business.
Healthcare is one of several sectors the agency serves, alongside consumer and lifestyle, property, tourism, technology and B2B. It runs a dedicated healthcare PR page and a separate health and medical PR page.
The healthcare offer covers brand building, messaging, lead generation and acting as a company advisor. Media relations is the center of the work, and the agency says it uses former journalists, some now in senior editorial roles, to create and pitch stories. Content creation, social media, SEO, and crisis and issues management are also listed as services.
For health organizations, the crisis and issues capability is a useful thing to probe in a brief. Product recalls, adverse publicity and complaints can move quickly, and an agency with newsroom experience on staff can help with response planning.
Roche, MoleMap, Movember and Auckland Eye Institute
The healthcare page shows client logos for Roche, Auckland Eye Institute, MoleMap, Movember, Kids Can, Dry July, Essilor and Johnson and Johnson. That mix spans a global pharmaceutical company, a private eye surgery group, a skin cancer detection service, an optical lens maker and several health and children’s charities.
The page does not describe individual campaigns or publish coverage figures, so the depth of each relationship is not clear from the site. The agency refers to an award-winning team of consultants without naming specific awards. Ask for examples of health stories it placed and the outlets that ran them.
Hours Bought by a PR Retainer and Monitoring Extras
Impact PR does not publish fees or contract terms. PR agencies typically quote either a monthly retainer or a project fee, so ask which applies, how many hours a retainer buys, and whether content production and media monitoring cost extra.
- Which healthcare clients on your page are current, and can we speak with one?
- How do you check health claims in media releases before they go out?
- Who would lead our account, and how often will we hear from them?
- Is crisis support included in a retainer or billed separately?
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