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Healthcare AEO and GEO Agencies

Patients now ask Google AI Overviews, AI Mode, ChatGPT and Perplexity about symptoms, treatments and local providers. These agencies work on getting accurate practice information cited in those answers. Use this guide to separate real methods from hype.

Person using an AI chat assistant on a laptop
Agencies listed
160
Last fact-check
Nov 4, 2026
Sample listing · Your agency here

Your Agency Name

Your City, State

SponsoredHealthcare only

One line on what your agency does for healthcare organizations, the services you run and the results you are known for.

Best for
The buyers you serve best, in your own words
Specialties
The healthcare specialties you work with
Pricing
Your starting price or how you quote
  • AEO and GEO
  • SEO
  • PPC
  • Social Media
50% off now Top of this page, above every vetted listing. Free to ask, pay only once approved.

The sample listing shows how a sponsored agency appears on this page. The vetted listings below are sorted alphabetically and cannot be bought.

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&Grow

Dublin, Ireland

Healthcare is one of several verticals

Dublin search and growth agency offering SEO, Google Ads, email marketing and AI search work for clinics, physio practices and pharma brands.

Best for
Irish physio, dental and private clinics wanting SEO, Google Ads and recall emails from one small team
Specialties
Dental, Physical Therapy, Pharma and Life Sciences
Pricing
SEO retainers from about €1,500/month, rising to €5,000+/month for larger projects
  • SEO
  • AEO and GEO
  • PPC
  • Email Marketing
No reviews yetVerified Nov 2026

12AM Agency

Dallas, Texas

Healthcare is one of several verticals

Dallas digital agency offering SEO, AI search optimization, paid search and websites, with a dedicated program for DME suppliers and home medical delivery providers.

Best for
DME suppliers and delivery operators wanting local and AI search visibility
Specialties
Durable Medical Equipment
Pricing
Custom quote
Privacy
Builds marketing from approved business information rather than patient details, follows HHS guidance on…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +2
5.0based on 30 DesignRush reviews +2 more sitesVerified Oct 2026

1Digital Agency

Miami, Florida

Healthcare is one of several verticals

E-commerce agency offering SEO, PPC and store builds, with a dedicated program for medical supply and DME sellers on Shopify and BigCommerce.

Best for
Online DME and medical supply stores on Shopify or BigCommerce
Specialties
Home Health and Hospice, Durable Medical Equipment
Pricing
E-commerce website plans from $499 per month; SEO quoted by proposal
Privacy
Managed medical websites with HIPAA-conscious lead forms
  • SEO
  • AEO and GEO
  • PPC
  • Web Design
  • +1
4.9based on 10 DesignRush reviews +2 more sitesVerified Oct 2026

2Stallions

Singapore, Singapore

Healthcare is one of several verticals

Singapore digital marketing agency with a dedicated healthcare practice offering SEO, AI search, Google Ads, social and websites for clinics and hospitals.

Best for
Specialist clinics and medical groups wanting SEO, paid search and medical tourism outreach from one team
Specialties
Dental, Med Spa, Hospitals and Health Systems, Medical Practices, Fertility, Digital Health
Pricing
Custom quotes only; states SMEs may qualify for up to 50% PSG grant support on its…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

360grad Praxismarketing

Düsseldorf, Germany

Healthcare only

Düsseldorf agency building websites, SEO, Google Ads and branding for dentists, physicians, MVZs and clinics in Germany and Switzerland.

Best for
Dental and specialist practices in North Rhine-Westphalia wanting a website, local SEO and Google Ads
Specialties
Dental, Plastic Surgery, Dermatology, Chiropractic, Physical Therapy, Medical Practices
Pricing
SEO from EUR 480/month; other services quoted individually
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Nov 2026

5W Public Relations

New York, New York

Healthcare is one of several verticals

New York PR, creative and GEO agency running media relations, AI visibility and reputation programs for urgent care centers and physician practices.

Best for
Multi-location urgent care and physician groups wanting earned media and AI visibility
Specialties
Dermatology, Mental Health, Addiction Treatment, Medical Practices, Urgent Care, Senior Living +2 more
Pricing
Monthly budgets from under $15,000 to over $100,000
  • AEO and GEO
  • PPC
  • Social Media
  • Content Marketing
  • +1
4.9based on 43 Clutch reviewsVerified Oct 2026

Adcetera

Houston, Texas

Healthcare is one of several verticals

Houston brand, creative and media agency whose healthcare clients include urgent care chains, hospital systems, pharma and device makers.

Best for
Urgent care chains and health systems wanting media buying, brand work and visit-level reporting from one agency
Specialties
Hospitals and Health Systems, Urgent Care, Pharma and Life Sciences, Medical Devices
Pricing
Custom quotes only
Privacy
Says it works mindful of HIPAA and offers risk reviews of tag management and…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

ADN Médico

Monterrey, Mexico

Healthcare only

Monterrey medical marketing agency offering Google Ads, websites, SEO, local SEO and social media for doctors and clinics across Mexico.

Best for
Specialist doctors in northern Mexico wanting paid search, a new website and local SEO from a healthcare-only team
Specialties
Dental, Plastic Surgery, Dermatology, Physical Therapy, Mental Health, Medical Practices +2 more
Pricing
Custom quotes only; free initial consultation
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +1
No reviews yetVerified Nov 2026

Agencia SEO Dental

Cornellà de Llobregat, Spain

Healthcare only

Barcelona-area dental marketing agency offering SEO, AI search, Google Ads, CRO and websites to one clinic per area, with published plans.

Best for
Dental clinics wanting clear monthly pricing for SEO and Google Ads without a long contract
Specialties
Dental, Orthodontics
Pricing
Plans from 550 euros/month (Lanza), 950 euros/month (Impulsa) and 1,450 euros/month (Domina); SEO only 450 to…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Nov 2026

agentur ort

Frick, Switzerland

Healthcare only

Swiss practice marketing studio building websites, SEO and AI search visibility, video and branding for physicians, dentists and therapists.

Best for
Independent physicians and therapists in German-speaking Switzerland wanting a personal partner for their practice website
Specialties
Dental, Physical Therapy, Medical Practices, Eye Care
Pricing
Custom quotes; free introductory call
Privacy
Offers privacy declarations for practice websites as a service
  • SEO
  • AEO and GEO
  • Social Media
  • Web Design
  • +3
No reviews yetVerified Nov 2026

Aha Media Group

Silver Spring, Maryland

Healthcare only

Maryland healthcare content agency providing content strategy, copywriting, SEO and AI search strategy for medical device firms, health systems and healthtech brands.

Best for
Device makers and health systems needing clinician-ready content and content strategy
Specialties
Hospitals and Health Systems, Pharma and Life Sciences, Medical Devices, Digital Health, Pediatrics
Pricing
Custom quote; content packages, retainers, flat-fee projects and fractional staff
  • SEO
  • AEO and GEO
  • Social Media
  • Content Marketing
No reviews yetVerified Oct 2026

AIS Media

Atlanta, Georgia

Healthcare is one of several verticals

Atlanta search and paid media agency with SEO work for a diagnostic imaging group and paid search work for a cancer diagnostics company.

Best for
Multi-location imaging and diagnostics providers wanting local SEO and paid search
Specialties
Orthodontics, Hospitals and Health Systems, Urgent Care, Diagnostics and Laboratories
Pricing
Custom quote
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +1
5.0based on 18 Google reviews +2 more sitesVerified Oct 2026

Altitude Marketing

Emmaus, Pennsylvania

Healthcare is one of several verticals

Pennsylvania B2B marketing agency serving diagnostics, lab services, medical device and drug development companies with content, SEO, AEO and branding.

Best for
Diagnostics and life sciences companies selling to clinicians, payers and pharma partners
Specialties
Pharma and Life Sciences, Medical Devices, Diagnostics and Laboratories
Pricing
Custom proposals for single projects or ongoing programs
  • SEO
  • AEO and GEO
  • Social Media
  • Web Design
  • +2
4.5based on 11 Google reviews +2 more sitesVerified Oct 2026

AnswebMed

Eguilles, France

Healthcare is a core vertical

Healthcare web division of an Aix-en-Provence agency, building medical websites and running SEO, AI search and social media for doctors, clinics and hospitals.

Best for
Physicians, imaging centers and clinic groups in southern France wanting a priced medical website plus SEO
Specialties
Plastic Surgery, Hospitals and Health Systems, Medical Practices, Orthopedics, Eye Care, Pharma and Life Sciences +2 more
Pricing
Basic medical website about €2,500 to €4,000; full site with SEO and booking from €5,000
Privacy
Says its medical sites focus on patient data protection with HTTPS and reliable servers;…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Nov 2026

Arc Intermedia

King of Prussia, Pennsylvania

Healthcare is one of several verticals

King of Prussia digital agency running Google Ads and LinkedIn campaigns for hospice, senior living, physical therapy and primary care clients.

Best for
Hospice, senior living and therapy providers in the Philadelphia area wanting Google Ads with HIPAA-aware tracking
Specialties
Physical Therapy, Medical Practices, Senior Living, Home Health and Hospice, Pharma and Life Sciences
Pricing
Custom quotes only
Privacy
Says its healthcare campaign setup and reporting include HIPAA-compliant data handling
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +1
No reviews yetVerified Nov 2026

Ascomedia

Champagne-au-Mont-d'Or, France

Healthcare is a core vertical

Lyon-area agency building medical websites, e-health applications and SEO programs for surgeons, doctors, clinics and hospitals, with health data hosting.

Best for
Clinics, hospitals and surgeons in France needing a medical website or patient portal with compliant hosting and SEO
Specialties
Hospitals and Health Systems, Medical Practices, Digital Health
Pricing
Custom quotes only
Privacy
States it uses HDS-approved (Hébergement de Données de Santé) hosting and secure forms for…
  • SEO
  • AEO and GEO
  • Social Media
  • Web Design
  • +4
No reviews yetVerified Nov 2026

Audiology Intelligence

St. George, Utah

Healthcare only

St. George, Utah agency serving only audiology and hearing care practices with SEO, ads, automation and AI caller tools.

Best for
Hearing clinics wanting SEO, Google and Meta ads and patient reactivation from a team with clinical hearing experience
Specialties
Hearing Care
Pricing
Monthly retainers; quotes depend on the services chosen
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +2
No reviews yetVerified Nov 2026

Audiology Plus

New York, New York

Healthcare only

Manhattan marketing agency working only with audiology clinics and ENT practices on search, ads, AI search and reputation.

Best for
Independent audiology and ENT practices wanting search, Google Ads and review work from a hearing-only team
Specialties
Hearing Care
Pricing
Custom quotes only
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +2
No reviews yetVerified Nov 2026

Healthcare only

Remote marketing firm for hearing care and audiology practices, offering websites, SEO with AI search work, local listings, paid ads and review generation.

Best for
Independent audiology and hearing aid practices
Specialties
Hearing Care
Pricing
Custom quote; free website consultation
Privacy
Displays a HIPAA badge
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +2
No reviews yetVerified Oct 2026

Bambrick

Brisbane, Australia

Healthcare is one of several verticals

Brisbane performance marketing agency running SEO, AI SEO, Google Ads and social ads, with published results for imaging, physio, ENT and dental clients.

Best for
Imaging, physio and specialist clinics wanting performance-focused paid search and SEO
Specialties
Dental, Physical Therapy, Medical Practices
Pricing
Custom quotes only
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
No reviews yetVerified Nov 2026

BeFound

Dublin, Ireland

Healthcare is one of several verticals

Dublin SEO agency offering local SEO, AI SEO, Google Ads and content marketing, with a published dental practice SEO case study.

Best for
Multi-location dental practices in Ireland focused on local SEO and map pack rankings
Specialties
Dental
Pricing
Custom quotes only
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +2
No reviews yetVerified Nov 2026

Best SEO Singapore

Singapore, Singapore

Healthcare is one of several verticals

SEO-focused Singapore agency offering medical SEO, AI search optimisation, content and digital PR, reporting work for 15+ medical and healthcare clients.

Best for
Specialist clinics that want an SEO and AI search specialist rather than a full-service agency
Specialties
Med Spa, Medical Practices, Orthopedics
Pricing
Custom quotes only
  • SEO
  • AEO and GEO
  • Content Marketing
No reviews yetVerified Nov 2026

BFJ Digital

Brisbane, Australia

Healthcare is one of several verticals

Brisbane digital agency whose healthcare work centers on GP groups and clinic networks, offering local search, paid media, AEO, websites and CRM integration.

Best for
Australian GP groups and clinic networks wanting local search and paid media tied to booking data
Specialties
Dental, Medical Practices, Senior Living
Pricing
Monthly investment set against a target cost per patient, based on locations, catchment competition and channels
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
5.0based on 61 Clutch reviewsVerified Oct 2026

Big Leap

Lehi, Utah

Healthcare is one of several verticals

Lehi agency running paid search, paid social and SEO for medical practices, eye care brands and a medical device seller.

Best for
Medical device sellers and multi-location practices that want Google Shopping, search and Facebook ads alongside SEO
Specialties
Orthodontics, Medical Practices, Eye Care, Medical Devices
Pricing
Custom quotes only
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +1
No reviews yetVerified Nov 2026

Blacksmith Agency

Phoenix, Arizona

Healthcare is one of several verticals

Phoenix web design and digital marketing agency offering urgent care SEO, Google and Facebook ads, branding, websites and AI search optimization.

Best for
Urgent care operators wanting a new website plus local SEO and AI search work
Specialties
Urgent Care
Pricing
Project budgets from under $20,000 to over $100,000; free consultation and tailored proposal
  • SEO
  • AEO and GEO
  • PPC
  • Web Design
  • +1
4.7based on 17 Clutch reviewsVerified Oct 2026

Blue Orchid Marketing

Danbury, Connecticut

Healthcare is a core vertical

Connecticut marketing company running websites, SEO, email, patient recall campaigns and review programs for podiatrists and other medical practices, plus law firms.

Best for
Podiatry practices wanting to reactivate lapsed patients alongside email, website and review marketing
Specialties
Med Spa, Veterinary, Podiatry
Pricing
Custom quotes only
Privacy
Describes its email, recall and medical marketing programs as HIPAA-compliant
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +5
No reviews yetVerified Nov 2026

BrainNex Digital Marketing

Taguig, Philippines

Healthcare is one of several verticals

Taguig agency offering local SEO, Google Ads, Meta ads and booking-ready websites for clinics, with case studies from aesthetics and medical clinics.

Best for
Aesthetics and private medical clinics wanting Meta and Google lead generation with a Manila-based team
Specialties
Med Spa, Medical Practices
Pricing
Custom quotes; online quote builder and free audit offered
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +2
No reviews yetVerified Nov 2026

BrandLoom

Gurgaon, India

Healthcare is one of several verticals

Gurgaon-founded branding and digital agency with a healthcare practice serving hospitals, eye clinics and IVF centres with SEO, social and websites.

Best for
Hospitals and specialty clinics wanting branding and digital marketing from one multi-city team
Specialties
Hospitals and Health Systems, Medical Practices, Fertility, Eye Care
Pricing
No published pricing; free 30-minute consultation
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +6
No reviews yetVerified Nov 2026

BSPKN

Wayzata, Minnesota

Healthcare is a core vertical

Minnesota-based digital agency serving healthcare, financial and construction firms, with published guidance on growing ambulatory surgery center case volume.

Best for
Orthopedic, eye and GI surgery centers wanting procedure content, local SEO and AI search visibility
Specialties
Hospitals and Health Systems, Orthopedics, Eye Care, Gastroenterology, Ambulatory Surgery Centers
Pricing
Custom quotes only; free 30-minute strategy session
Privacy
Describes HIPAA-compliant tracking setup as part of its surgery center marketing approach
  • SEO
  • AEO and GEO
  • PPC
  • Web Design
  • +2
No reviews yetVerified Nov 2026

Healthcare only

Atlanta-area healthcare performance marketing agency running SEO, AI search optimization, paid media and analytics for multi-location providers and specialty groups.

Best for
Multi-location healthcare groups wanting SEO, AI search and paid media from one healthcare-only team
Specialties
Dental, Dermatology, Physical Therapy, Mental Health, Addiction Treatment, Medical Practices +17 more
Pricing
Custom quote; minimum project size of $5,000
Privacy
In-house analytics staff build HIPAA-compliant data infrastructure
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
5.0based on 4 Clutch reviewsVerified Oct 2026

Side-by-Side Comparison

AgencyHeadquartersHealthcare focusCore servicesPublished pricing
&GrowDublin, IrelandHealthcare is one of several verticalsSEO, AEO and GEO, PPCSEO retainers from about €1,500/month, rising to €5,000+/month for…
12AM AgencyDallas, TexasHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quote
1Digital AgencyMiami, FloridaHealthcare is one of several verticalsSEO, AEO and GEO, PPCE-commerce website plans from $499 per month; SEO quoted…
2StallionsSingapore, SingaporeHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quotes only; states SMEs may qualify for up…
360grad PraxismarketingDüsseldorf, GermanyHealthcare onlySEO, AEO and GEO, PPCSEO from EUR 480/month; other services quoted individually
5W Public RelationsNew York, New YorkHealthcare is one of several verticalsAEO and GEO, PPC, Social MediaMonthly budgets from under $15,000 to over $100,000
AdceteraHouston, TexasHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quotes only
ADN MédicoMonterrey, MexicoHealthcare onlySEO, AEO and GEO, PPCCustom quotes only; free initial consultation
Agencia SEO DentalCornellà de Llobregat, SpainHealthcare onlySEO, AEO and GEO, PPCPlans from 550 euros/month (Lanza), 950 euros/month (Impulsa) and…
agentur ortFrick, SwitzerlandHealthcare onlySEO, AEO and GEO, Social MediaCustom quotes; free introductory call
Aha Media GroupSilver Spring, MarylandHealthcare onlySEO, AEO and GEO, Social MediaCustom quote; content packages, retainers, flat-fee projects and fractional…
AIS MediaAtlanta, GeorgiaHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quote
Altitude MarketingEmmaus, PennsylvaniaHealthcare is one of several verticalsSEO, AEO and GEO, Social MediaCustom proposals for single projects or ongoing programs
AnswebMedEguilles, FranceHealthcare is a core verticalSEO, AEO and GEO, PPCBasic medical website about €2,500 to €4,000; full site…
Arc IntermediaKing of Prussia, PennsylvaniaHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quotes only
AscomediaChampagne-au-Mont-d'Or, FranceHealthcare is a core verticalSEO, AEO and GEO, Social MediaCustom quotes only
Audiology IntelligenceSt. George, UtahHealthcare onlySEO, AEO and GEO, PPCMonthly retainers; quotes depend on the services chosen
Audiology PlusNew York, New YorkHealthcare onlySEO, AEO and GEO, PPCCustom quotes only
AudiologyDesignHealthcare onlySEO, AEO and GEO, PPCCustom quote; free website consultation
BambrickBrisbane, AustraliaHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quotes only
BeFoundDublin, IrelandHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quotes only
Best SEO SingaporeSingapore, SingaporeHealthcare is one of several verticalsSEO, AEO and GEO, Content MarketingCustom quotes only
BFJ DigitalBrisbane, AustraliaHealthcare is one of several verticalsSEO, AEO and GEO, PPCMonthly investment set against a target cost per patient,…
Big LeapLehi, UtahHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quotes only
Blacksmith AgencyPhoenix, ArizonaHealthcare is one of several verticalsSEO, AEO and GEO, PPCProject budgets from under $20,000 to over $100,000; free…
Blue Orchid MarketingDanbury, ConnecticutHealthcare is a core verticalSEO, AEO and GEO, PPCCustom quotes only
BrainNex Digital MarketingTaguig, PhilippinesHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quotes; online quote builder and free audit offered
BrandLoomGurgaon, IndiaHealthcare is one of several verticalsSEO, AEO and GEO, PPCNo published pricing; free 30-minute consultation
BSPKNWayzata, MinnesotaHealthcare is a core verticalSEO, AEO and GEO, PPCCustom quotes only; free 30-minute strategy session
Cardinal Digital MarketingChamblee, GeorgiaHealthcare onlySEO, AEO and GEO, PPCCustom quote; minimum project size of $5,000

Pricing and terms as of each profile’s last verified date.

From the blog

Guides on Healthcare AEO and GEO

All articles

What to Look For

Answer engine optimization (AEO) and generative engine optimization (GEO) are new labels for work that mostly builds on solid search fundamentals. Look for agencies that are candid about that.

  • Search fundamentals first: Google says there are no extra requirements or special optimizations for AI Overviews or AI Mode beyond being indexed and eligible for a snippet. A credible agency starts with crawlability, content quality and listings.
  • Crawler access checks: A review of robots.txt and firewall rules. OpenAI says OAI-SearchBot is what surfaces sites in ChatGPT search, separate from its GPTBot training crawler, and Perplexity says PerplexityBot surfaces sites in its results.
  • Clear, citable clinical answers: Pages that answer common patient questions plainly, with clinician review and consistent facts about providers, locations and services.
  • Honest structured data: Markup that matches visible content, used to describe providers and locations accurately, not sold as a ranking trick.
  • Transparent measurement: A defined set of test prompts, a stated method and clear labels on what is estimated.

Compliance and Advertising Rules

AI answers summarize your content in words you do not control, which raises the stakes on accuracy for health topics. Google’s guidance asks for highly accurate content that matches expert consensus on topics that affect health. If you need to limit what Google shows from a page, it points to nosnippet, data-nosnippet, max-snippet and noindex controls, and to Google-Extended for some of its other AI systems.

Paid placement is limited. OpenAI’s ad policies for ChatGPT currently prohibit ads for clinical care providers, hospitals, prescription drugs and prescription services, and keep ads out of mental and personal health conversations, so providers depend on organic citations there. Google also stopped showing FAQ rich results in Search in May 2026, so FAQ markup should not be sold as a visibility feature. Any tracking added to measure AI referrals falls under the same HIPAA tracking guidance from OCR as other analytics.

How Engagements Usually Work

Measurement is the hard part. Google counts AI Overviews and AI Mode appearances inside Search Console’s regular Performance report, and in June 2026 it announced dedicated generative AI performance reports in Search Console. Visits from ChatGPT or Perplexity show up as referral traffic in analytics. No platform reports every answer that mentioned you without sending a click, so third-party visibility tools rely on sampled prompts and should be read as estimates.

Many practices buy this work as an add-on to an SEO retainer rather than a separate program. A typical scope covers a baseline of priority prompts by service and location, content and listing fixes, crawler access checks and a regular report comparing citations over time. Ask how prompts are chosen and whether results are tracked by location.

Red Flags

  • Guaranteed AI placement: No one can promise a citation in ChatGPT, Perplexity or AI Overviews.
  • Secret markup claims: Pitches that a special file or schema type guarantees AI visibility, which Google says is not required.
  • Mass-produced pages: Hundreds of thin AI-written health pages aimed at chatbots.
  • Unexplained scores: Visibility scores with no prompt list or method behind them.
  • Blocked crawlers: Firewall or robots.txt settings that quietly block search crawlers while the agency bills for visibility.

Frequently Asked Questions

What is the difference between AEO, GEO and SEO?

SEO aims for visibility in search results. AEO and GEO focus on being cited or summarized in AI answers, such as Google AI Overviews, AI Mode, ChatGPT and Perplexity. In practice they overlap heavily, since AI search tools draw on pages that are crawlable, clear and trustworthy. Most healthcare AEO work extends an existing SEO program rather than replacing it.

Can I measure whether ChatGPT or AI Overviews mention my practice?

Partly. Google reports AI Overview and AI Mode appearances inside Search Console, and clicks from ChatGPT or Perplexity appear as referral visits in analytics. What you cannot see directly is every answer that named your practice without a click. Third-party tools estimate that by running sample prompts, so treat their numbers as directional and ask how they are calculated.

Do I need special schema markup for AI search?

Google says no special schema.org markup is needed to appear in AI Overviews or AI Mode, though structured data should match what visitors see on the page. Accurate markup for your organization, locations and providers still helps search engines understand your practice. Be wary of agencies that sell a particular file or markup as a guaranteed route into AI answers.

Can a healthcare practice pay to appear in ChatGPT?

Not through ads at present. OpenAI’s ad policies currently prohibit ads for clinical care providers, hospitals, prescription drugs and prescription services, and keep ads away from mental and personal health conversations. Organic citations in ChatGPT search cannot be bought. Your site needs to be reachable by OpenAI’s search crawler and offer clear, accurate information worth citing.

Should my practice block AI crawlers?

It depends on your goals, and the crawlers differ. OpenAI says blocking GPTBot, its training crawler, does not affect appearing in ChatGPT search, which relies on OAI-SearchBot. Perplexity says PerplexityBot is used to surface sites in its search results, not to train models. Blocking search crawlers usually means losing citations, so review settings with your agency and web host.

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