Independent directory. Every listing is checked against the agency’s own website. How we vet agencies

Marketing Service

Healthcare AEO and GEO Agencies

Patients now ask Google AI Overviews, AI Mode, ChatGPT and Perplexity about symptoms, treatments and local providers. These agencies work on getting accurate practice information cited in those answers. Use this guide to separate real methods from hype.

Person using an AI chat assistant on a laptop
Agencies listed
160
Last fact-check
Nov 4, 2026

Catalyst Digital

Christchurch, New Zealand

Healthcare is one of several verticals

Christchurch search agency offering Google Ads, SEO, AI SEO and Meta ads, with a published patient acquisition case study for an Auckland physiotherapy group.

Best for
Physio and allied health clinics wanting Google Ads and SEO with published starting prices
Specialties
Physical Therapy
Pricing
Google Ads from $495/month; SEO and AI SEO from $1,990/month; combined from $2,470/month (NZD ex GST)
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +1
No reviews yetVerified Nov 2026

Chatter Buzz Media

Orlando, Florida

Healthcare is a core vertical

Orlando digital agency with a Tampa office running organic social, Meta ads, SEO and CRM work for weight loss, hormone and health tech clients.

Best for
Cash-pay clinics, multi-location health brands and health tech firms wanting social, paid media and CRM from one Florida team
Specialties
Medical Practices, Digital Health, Weight Loss and Bariatric
Pricing
Healthcare engagements start at $10,000/month; free growth audit
Privacy
Describes HIPAA-conscious CRM setup, tracking that keeps PHI out of ad and analytics tools,…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +5
No reviews yetVerified Nov 2026

Cleverly MY

Kuala Lumpur, Malaysia

Healthcare is one of several verticals

Kuala Lumpur SEO and digital agency offering medical SEO, AI search optimisation, Google Ads and websites for clinics, dentists and specialists.

Best for
Specialist and GP clinics that want organic search and AI search visibility as their main channel
Specialties
Dental, Med Spa, Medical Practices, Orthopedics, Eye Care
Pricing
Custom quotes only; free SEO report offered
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +2
No reviews yetVerified Nov 2026

Clicta Digital

Denver, Colorado

Healthcare is one of several verticals

Denver digital agency running paid social, AI SEO, PPC and website work for medical practices, med spas and other elective care providers.

Best for
Med spas and elective care practices in Colorado wanting paid social run together with SEO and search ads
Specialties
Dental, Orthodontics, Plastic Surgery, Med Spa, Physical Therapy, Medical Practices +4 more
Pricing
Custom quotes after a free consultation
Privacy
Says websites, forms, tracking and ad audiences are set up for HIPAA from the…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +2
No reviews yetVerified Nov 2026

Clinic Scalers

Dubai, United Arab Emirates

Healthcare only

Healthcare-only agency in Dubai Marina offering medical SEO, AI search, Google Ads, paid social, clinic websites and reputation work for clinics.

Best for
Dental and aesthetic clinics in Dubai wanting search, ads and reputation handled by a healthcare-only team
Specialties
Dental, Plastic Surgery, Dermatology, Medical Practices, Orthopedics, Fertility +1 more
Pricing
Custom monthly quotes after a free written audit; ad spend paid directly to Google or Meta
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Nov 2026

Coalition Technologies

Los Angeles, California

Healthcare is one of several verticals

Los Angeles e-commerce and lead generation agency handling SEO, paid media, web design and development for online retailers and manufacturers.

Best for
DME brands and supply retailers on Shopify or BigCommerce wanting site builds, SEO and paid media
Specialties
Durable Medical Equipment
Pricing
Custom quote
  • SEO
  • AEO and GEO
  • PPC
  • Web Design
  • +1
4.8based on 254 Google reviews +2 more sitesVerified Oct 2026

Com & Health

Paris, France

Healthcare only

Health communication agency founded in 2008 in Paris and Monaco, serving pharmaceutical, medical device, animal health and hospital clients across professional and consumer channels.

Best for
Pharmaceutical, OTC and animal health brands wanting HCP and consumer campaigns with in-house regulatory oversight
Specialties
Hospitals and Health Systems, Pharma and Life Sciences, Medical Devices, Veterinary
Pricing
Custom quotes; free initial diagnostic offered
Privacy
States it works within GDPR for health data, alongside ANSM, EMA and French public…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +6
No reviews yetVerified Nov 2026

corecubed

Asheville, North Carolina

Healthcare only

Women-owned agency for home care, home health, hospice and residential care providers, offering SEO, paid search, websites, print collateral and reputation management.

Best for
Home care and hospice agencies wanting SEO, paid search and printed sales materials
Specialties
Home Health and Hospice
Pricing
Custom marketing packages built after a discovery call
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Oct 2026

Curve Communications

Vancouver, Canada

Healthcare is one of several verticals

Vancouver lead generation agency offering Google Ads, local SEO, CRM automation and AI search content to chiropractic, dental, optometry and other clinics.

Best for
Independent clinics in British Columbia wanting Google Ads, local SEO and lead follow-up on published monthly pricing
Specialties
Dental, Chiropractic, Physical Therapy, Medical Practices, Eye Care
Pricing
Foundation plan $497/month; Google Ads $997/month; Google & Meta $1,497/month; Full Operation $1,997/month; ad spend billed…
  • SEO
  • AEO and GEO
  • PPC
  • Web Design
  • +3
No reviews yetVerified Nov 2026

D’Marketing Agency

Singapore, Singapore

Healthcare is one of several verticals

Singapore digital marketing and AI automation firm offering SEO, Google Ads, social and websites, with published starting prices and a dental SEO case study.

Best for
Small dental and GP clinics wanting low-cost local SEO and ads with WhatsApp follow-up
Specialties
Dental
Pricing
SEO from S$600/month; Google Ads from S$250/month; websites from S$699 one-off
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

Delmain

Oregon

Healthcare only

Oregon-based dental marketing agency offering websites, SEO, AI search optimization, Google Ads and Meta ads to US dental practices and DSOs.

Best for
Dental practices and DSOs wanting SEO, Google Ads and a new website without an annual contract
Specialties
Dental, Orthodontics
Pricing
Custom quote; no setup fees
Privacy
Carries a HIPAA compliance badge; compliance also depends on the practice's own configuration and…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
4.6based on 3 DesignRush reviewsVerified Oct 2026

Dental Booster

Cork, Ireland

Healthcare only

Irish dental-only marketing agency offering Google Ads, local and AI SEO, social ads, websites, branding and video for dental clinics.

Best for
Independent Irish dental clinics wanting Google Ads, local SEO and creative from a dental specialist
Specialties
Dental, Orthodontics
Pricing
Custom quotes after a free clinic analysis
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Nov 2026

DentalArmy

Munich, Germany

Healthcare only

Munich agency for dental and orthodontic practices offering websites, SEO, Google Ads, social media, recruiting and photo and video production.

Best for
Established dental and orthodontic practices in the DACH region with budget for custom websites and ongoing SEO
Specialties
Dental, Orthodontics
Pricing
SEO from EUR 1,595/month net; custom practice websites from EUR 17,000 one-off net
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

Healthcare is one of several verticals

Chicago digital agency running local SEO, paid search, AI search optimization and reputation programs for multi-location pain management clinics.

Best for
Multi-location pain management groups wanting local SEO, paid search and location-level reporting
Specialties
Medical Practices, Home Health and Hospice, Pain Management
Pricing
Custom quote; free consultation
Privacy
Compliance-aware approach; recommends HIPAA-compliant platforms, encrypted forms and patient consent for testimonials
  • SEO
  • AEO and GEO
  • PPC
  • Web Design
  • +1
4.9based on 34 Google reviews +1 more siteVerified Oct 2026

Digital Elevator

West Palm Beach, Florida

Healthcare is a core vertical

Florida-based agency selling AI visibility, managed AEO and SEO, web design and PR programs to life sciences, biotech, medtech and lab tech firms.

Best for
CROs, CDMOs, lab tech and B2B medtech firms wanting AI search visibility and SEO
Specialties
Pharma and Life Sciences, Medical Devices
Pricing
AI Visibility from $3,500; Managed AEO/SEO from $5,000/month; AI Visibility Mentions from $3,495/month; web design from…
  • SEO
  • AEO and GEO
  • Web Design
  • Content Marketing
5.0based on 18 Clutch reviewsVerified Oct 2026

Digital Gravity

Dubai, United Arab Emirates

Healthcare is one of several verticals

Dubai digital agency founded in 2014 whose healthcare work covers websites, patient portals, apps, SEO, GEO, social media and PPC for clinics.

Best for
Clinics and health groups in Dubai needing a new website or patient portal plus search and social marketing
Specialties
Hospitals and Health Systems, Medical Practices, Pharma and Life Sciences
Pricing
Custom quotes; inquiry form budget range from AED 5K to AED 100K+
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +1
No reviews yetVerified Nov 2026

Digital Limelight Media

Grand Rapids, Michigan

Healthcare is a core vertical

Grand Rapids agency offering websites, SEO, AI search optimization, ads and patient conversion tools to aesthetic, medical and dental practices, including pain clinics.

Best for
Pain practices wanting marketing tied to revenue reporting and lead follow-up
Specialties
Dental, Plastic Surgery, Med Spa, Hearing Care, Pain Management
Pricing
Custom quote
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
5.0based on 95 Google reviews +1 more siteVerified Oct 2026

Digital Practice

Joondalup, Australia

Healthcare only

Western Australia medical marketing agency building websites, SEO and content for specialist practices, including several gastroenterology and endoscopy clinics.

Best for
Australian gastroenterology and endoscopy practices wanting a new website with search-focused patient content
Specialties
Plastic Surgery, Orthopedics, Fertility, Women's Health, Gastroenterology, Pain Management
Pricing
Custom quotes; free online appointment with a digital strategist
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

Digital Third Coast

Chicago, Illinois

Healthcare is one of several verticals

Chicago search agency whose paid media case studies include Lurie Children's Hospital, Advanced Dermatology and Fertility Centers of Illinois.

Best for
Chicago-area hospitals and specialty practices wanting paid search and SEO from one search-focused team
Specialties
Dermatology, Hospitals and Health Systems, Fertility
Pricing
Custom quotes only
  • SEO
  • AEO and GEO
  • PPC
No reviews yetVerified Nov 2026

DocRelations

Düsseldorf, Germany

Healthcare only

Practice marketing firm in Düsseldorf and Bayreuth handling websites, SEO, AI search visibility, Google Ads and recruiting for doctors and dentists.

Best for
German private and specialist practices that want SEO, AI search visibility and recruiting from one vendor
Specialties
Dental, Orthodontics, Plastic Surgery, Dermatology, Mental Health, Medical Practices +1 more
Pricing
Custom quotes through an online offer configurator; no public price list
Privacy
Describes its website hosting as GDPR-compliant (DSGVO-konform) with servers in Germany
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +5
No reviews yetVerified Nov 2026

Doctoweb

Montpeyroux, France

Healthcare only

Montpellier-area health web agency founded in 2016, offering medical websites, SEO, AI search, community management and a patient chatbot for practices.

Best for
Independent doctors, dentists and fertility or allied health practices wanting a fast medical website with local SEO
Specialties
Dental, Physical Therapy, Mental Health, Medical Practices, Fertility
Pricing
Thea chatbot from €600 setup plus €129/month (excl. VAT); websites by quote
Privacy
Claims CNOM and GDPR compliance, hosting in France and a health data (HDS) hosting…
  • SEO
  • AEO and GEO
  • Social Media
  • Web Design
  • +3
No reviews yetVerified Nov 2026

Dr. Kaske

Munich, Germany

Healthcare only

Munich pharma and healthcare marketing agency running SEO, AI search visibility, influencer, paid media and Rx campaigns for drug and medtech brands.

Best for
Pharma, OTC and medtech brands in German-speaking markets that want search, AI visibility and influencer work run under drug advertising rules
Specialties
Pharma and Life Sciences, Medical Devices
Pricing
Custom quotes; free SEO and GEO Quick-Check
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +5
No reviews yetVerified Nov 2026

Ebow

Dublin, Ireland

Healthcare is a core vertical

Dublin digital agency running social media, web and campaign work for Ireland's HSE and other public health and wellbeing organisations.

Best for
Irish public health bodies, charities and health brands planning social-led awareness or behavior change campaigns
Specialties
Mental Health, Hospitals and Health Systems, Women's Health
Pricing
Custom quotes only
Privacy
Privacy policy cites the GDPR and UK GDPR and states that when Ebow processes…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Nov 2026

Emulent

Wake Forest, North Carolina

Healthcare is a core vertical

North Carolina search and content agency offering SEO, AI search optimization, scientific content and web design to life sciences, pharma and medical device companies.

Best for
Life sciences suppliers, CDMOs and device makers that reach researchers and procurement teams through organic and AI search
Specialties
Physical Therapy, Home Health and Hospice, Pharma and Life Sciences, Medical Devices, Digital Health, Durable Medical Equipment +1 more
Pricing
Custom quote
  • SEO
  • AEO and GEO
  • Web Design
  • Content Marketing
  • +1
No reviews yetVerified Oct 2026

Etna Interactive

San Luis Obispo, California

Healthcare only

Remote marketing firm serving plastic surgeons, med spas, dermatologists and ophthalmologists with websites, SEO, answer engine optimization and paid ads.

Best for
Plastic surgery and aesthetic practices wanting an established specialist with its own reputation and gallery tools
Specialties
Plastic Surgery, Dermatology, Med Spa, Eye Care
Pricing
Custom quote; paid advertising comes in several support levels
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Oct 2026

Eureka Digital

Dubai, United Arab Emirates

Healthcare only

Digital agency for pharma, OTC, supplement and dermocosmetic brands, offering social media, video, paid media, SEO and GEO and HCP omnichannel programs.

Best for
Pharma, OTC and consumer health brands launching or managing products in the Gulf
Specialties
Pharma and Life Sciences, Digital Health
Pricing
Custom quotes only
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +5
No reviews yetVerified Nov 2026

Excite Media

Brisbane, Australia

Healthcare is one of several verticals

Brisbane digital agency with a dedicated healthcare practice building websites, SEO, Google and Meta Ads campaigns for clinics, specialists and allied health.

Best for
Queensland clinics and specialists wanting a new website plus SEO and paid ads from one local team
Specialties
Dental, Physical Therapy, Mental Health, Medical Practices, Orthopedics, Veterinary +1 more
Pricing
Custom quotes; free strategy session and ballpark quote offered
Privacy
States its healthcare campaigns account for privacy and consent requirements alongside AHPRA and TGA…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

Falcon Marketing

North Hollywood, California

Healthcare is a core vertical

North Hollywood agency building websites, SEO, paid ads and AEO for home health, home care, hospice and skilled nursing providers.

Best for
Home health, home care and hospice agencies in need of a new website with SEO and caregiver recruiting campaigns
Specialties
Senior Living, Home Health and Hospice
Pricing
Custom quotes only; says plan and price are sent the same business day
  • SEO
  • AEO and GEO
  • PPC
  • Web Design
No reviews yetVerified Nov 2026

Fasturtle

Arizona

Healthcare is one of several verticals

Arizona digital marketing agency offering websites, SEO, GEO and Google Ads, with a pediatric practice redesign that lifted conversions 417%.

Best for
Arizona pediatric practices wanting a faster website with parent content and SEO
Specialties
Medical Practices, Pediatrics
Pricing
Custom quote
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +1
4.5based on 50 Google reviews +2 more sitesVerified Oct 2026

FCDM

Dún Laoghaire, Ireland

Healthcare is one of several verticals

Dún Laoghaire and Athlone web design and digital marketing agency whose dental work includes a long-running website, SEO and Google Ads partnership.

Best for
Multi-location dental groups in Ireland wanting a long-term web, SEO and Google Ads partner
Specialties
Dental
Pricing
Custom quotes only
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +1
No reviews yetVerified Nov 2026

Side-by-Side Comparison

AgencyHeadquartersHealthcare focusCore servicesPublished pricing
Catalyst DigitalChristchurch, New ZealandHealthcare is one of several verticalsSEO, AEO and GEO, PPCGoogle Ads from $495/month; SEO and AI SEO from…
Chatter Buzz MediaOrlando, FloridaHealthcare is a core verticalSEO, AEO and GEO, PPCHealthcare engagements start at $10,000/month; free growth audit
Cleverly MYKuala Lumpur, MalaysiaHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quotes only; free SEO report offered
Clicta DigitalDenver, ColoradoHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quotes after a free consultation
Clinic ScalersDubai, United Arab EmiratesHealthcare onlySEO, AEO and GEO, PPCCustom monthly quotes after a free written audit; ad…
Coalition TechnologiesLos Angeles, CaliforniaHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quote
Com & HealthParis, FranceHealthcare onlySEO, AEO and GEO, PPCCustom quotes; free initial diagnostic offered
corecubedAsheville, North CarolinaHealthcare onlySEO, AEO and GEO, PPCCustom marketing packages built after a discovery call
Curve CommunicationsVancouver, CanadaHealthcare is one of several verticalsSEO, AEO and GEO, PPCFoundation plan $497/month; Google Ads $997/month; Google & Meta…
D’Marketing AgencySingapore, SingaporeHealthcare is one of several verticalsSEO, AEO and GEO, PPCSEO from S$600/month; Google Ads from S$250/month; websites from…
DelmainOregonHealthcare onlySEO, AEO and GEO, PPCCustom quote; no setup fees
Dental BoosterCork, IrelandHealthcare onlySEO, AEO and GEO, PPCCustom quotes after a free clinic analysis
DentalArmyMunich, GermanyHealthcare onlySEO, AEO and GEO, PPCSEO from EUR 1,595/month net; custom practice websites from…
Digital Authority PartnersChicago, IllinoisHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quote; free consultation
Digital ElevatorWest Palm Beach, FloridaHealthcare is a core verticalSEO, AEO and GEO, Web DesignAI Visibility from $3,500; Managed AEO/SEO from $5,000/month; AI…
Digital GravityDubai, United Arab EmiratesHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quotes; inquiry form budget range from AED 5K…
Digital Limelight MediaGrand Rapids, MichiganHealthcare is a core verticalSEO, AEO and GEO, PPCCustom quote
Digital PracticeJoondalup, AustraliaHealthcare onlySEO, AEO and GEO, PPCCustom quotes; free online appointment with a digital strategist
Digital Third CoastChicago, IllinoisHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quotes only
DocRelationsDüsseldorf, GermanyHealthcare onlySEO, AEO and GEO, PPCCustom quotes through an online offer configurator; no public…
DoctowebMontpeyroux, FranceHealthcare onlySEO, AEO and GEO, Social MediaThea chatbot from €600 setup plus €129/month (excl. VAT);…
Dr. KaskeMunich, GermanyHealthcare onlySEO, AEO and GEO, PPCCustom quotes; free SEO and GEO Quick-Check
EbowDublin, IrelandHealthcare is a core verticalSEO, AEO and GEO, PPCCustom quotes only
EmulentWake Forest, North CarolinaHealthcare is a core verticalSEO, AEO and GEO, Web DesignCustom quote
Etna InteractiveSan Luis Obispo, CaliforniaHealthcare onlySEO, AEO and GEO, PPCCustom quote; paid advertising comes in several support levels
Eureka DigitalDubai, United Arab EmiratesHealthcare onlySEO, AEO and GEO, PPCCustom quotes only
Excite MediaBrisbane, AustraliaHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quotes; free strategy session and ballpark quote offered
Falcon MarketingNorth Hollywood, CaliforniaHealthcare is a core verticalSEO, AEO and GEO, PPCCustom quotes only; says plan and price are sent…
FasturtleArizonaHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quote
FCDMDún Laoghaire, IrelandHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quotes only

Pricing and terms as of each profile’s last verified date.

From the blog

Guides on Healthcare AEO and GEO

All articles

What to Look For

Answer engine optimization (AEO) and generative engine optimization (GEO) are new labels for work that mostly builds on solid search fundamentals. Look for agencies that are candid about that.

  • Search fundamentals first: Google says there are no extra requirements or special optimizations for AI Overviews or AI Mode beyond being indexed and eligible for a snippet. A credible agency starts with crawlability, content quality and listings.
  • Crawler access checks: A review of robots.txt and firewall rules. OpenAI says OAI-SearchBot is what surfaces sites in ChatGPT search, separate from its GPTBot training crawler, and Perplexity says PerplexityBot surfaces sites in its results.
  • Clear, citable clinical answers: Pages that answer common patient questions plainly, with clinician review and consistent facts about providers, locations and services.
  • Honest structured data: Markup that matches visible content, used to describe providers and locations accurately, not sold as a ranking trick.
  • Transparent measurement: A defined set of test prompts, a stated method and clear labels on what is estimated.

Compliance and Advertising Rules

AI answers summarize your content in words you do not control, which raises the stakes on accuracy for health topics. Google’s guidance asks for highly accurate content that matches expert consensus on topics that affect health. If you need to limit what Google shows from a page, it points to nosnippet, data-nosnippet, max-snippet and noindex controls, and to Google-Extended for some of its other AI systems.

Paid placement is limited. OpenAI’s ad policies for ChatGPT currently prohibit ads for clinical care providers, hospitals, prescription drugs and prescription services, and keep ads out of mental and personal health conversations, so providers depend on organic citations there. Google also stopped showing FAQ rich results in Search in May 2026, so FAQ markup should not be sold as a visibility feature. Any tracking added to measure AI referrals falls under the same HIPAA tracking guidance from OCR as other analytics.

How Engagements Usually Work

Measurement is the hard part. Google counts AI Overviews and AI Mode appearances inside Search Console’s regular Performance report, and in June 2026 it announced dedicated generative AI performance reports in Search Console. Visits from ChatGPT or Perplexity show up as referral traffic in analytics. No platform reports every answer that mentioned you without sending a click, so third-party visibility tools rely on sampled prompts and should be read as estimates.

Many practices buy this work as an add-on to an SEO retainer rather than a separate program. A typical scope covers a baseline of priority prompts by service and location, content and listing fixes, crawler access checks and a regular report comparing citations over time. Ask how prompts are chosen and whether results are tracked by location.

Red Flags

  • Guaranteed AI placement: No one can promise a citation in ChatGPT, Perplexity or AI Overviews.
  • Secret markup claims: Pitches that a special file or schema type guarantees AI visibility, which Google says is not required.
  • Mass-produced pages: Hundreds of thin AI-written health pages aimed at chatbots.
  • Unexplained scores: Visibility scores with no prompt list or method behind them.
  • Blocked crawlers: Firewall or robots.txt settings that quietly block search crawlers while the agency bills for visibility.

Frequently Asked Questions

What is the difference between AEO, GEO and SEO?

SEO aims for visibility in search results. AEO and GEO focus on being cited or summarized in AI answers, such as Google AI Overviews, AI Mode, ChatGPT and Perplexity. In practice they overlap heavily, since AI search tools draw on pages that are crawlable, clear and trustworthy. Most healthcare AEO work extends an existing SEO program rather than replacing it.

Can I measure whether ChatGPT or AI Overviews mention my practice?

Partly. Google reports AI Overview and AI Mode appearances inside Search Console, and clicks from ChatGPT or Perplexity appear as referral visits in analytics. What you cannot see directly is every answer that named your practice without a click. Third-party tools estimate that by running sample prompts, so treat their numbers as directional and ask how they are calculated.

Do I need special schema markup for AI search?

Google says no special schema.org markup is needed to appear in AI Overviews or AI Mode, though structured data should match what visitors see on the page. Accurate markup for your organization, locations and providers still helps search engines understand your practice. Be wary of agencies that sell a particular file or markup as a guaranteed route into AI answers.

Can a healthcare practice pay to appear in ChatGPT?

Not through ads at present. OpenAI’s ad policies currently prohibit ads for clinical care providers, hospitals, prescription drugs and prescription services, and keep ads away from mental and personal health conversations. Organic citations in ChatGPT search cannot be bought. Your site needs to be reachable by OpenAI’s search crawler and offer clear, accurate information worth citing.

Should my practice block AI crawlers?

It depends on your goals, and the crawlers differ. OpenAI says blocking GPTBot, its training crawler, does not affect appearing in ChatGPT search, which relies on OAI-SearchBot. Perplexity says PerplexityBot is used to surface sites in its search results, not to train models. Blocking search crawlers usually means losing citations, so review settings with your agency and web host.

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