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Catalyst Digital

Christchurch, Canterbury, New ZealandFounded 2023

Christchurch search agency offering Google Ads, SEO, AI SEO and Meta ads, with a published patient acquisition case study for an Auckland physiotherapy group.

Healthcare is one of several verticalsNo reviews yet

Homepage of Catalyst Digital
The agency’s homepage

Key Facts

HeadquartersChristchurch, Canterbury, New Zealand
Other officesAuckland
Founded2023
Healthcare focusHealthcare is one of several verticals
Best forPhysio and allied health clinics wanting Google Ads and SEO with published starting prices
Published pricingGoogle Ads from $495/month; SEO and AI SEO from $1,990/month; combined from $2,470/month (NZD ex GST)
Platform partnershipsGoogle Partner Meta Business Partner Shopify Plus partner

Highlights

  • Founded in Christchurch in 2023 by Alex Murray
  • Reports 2,747 conversions in 2025 for Refine Health, up 758 percent on 2024
  • Reports Refine Health's cost per conversion fell 60 percent, from $8.33 to $3.36
  • UpstreamNZ approved supplier

A Young Christchurch Search Shop Opened in 2023

Catalyst Digital is a search marketing agency at 21 Humphreys Drive, Ferrymead, in Christchurch. Its about page says Alex Murray founded the business in Christchurch in 2023 after seven years in marketing roles in New Zealand and the UK, including more than four years freelancing. The team section says the agency is based in Christchurch and Auckland.

Named team members are Alex Murray as director and strategy lead, Matt Caldwell as SEO and Google Ads lead, and two contractors covering Meta ads and creative direction. Healthcare is one of several client sectors, alongside education, automotive and trades.

The agency focuses on Google Ads, SEO and AI SEO. Its Google Ads package includes campaign management, conversion tracking, a custom landing page and monthly reporting. The SEO and AI SEO package covers 20 to 40 focus keywords, on-page work, link building, quarterly audits and monthly reporting that includes AI visibility. It also runs Meta ads and builds websites, landing pages and CRM integrations as separate projects.

Catalyst lists Google Partner, Meta Business Partner and Shopify Plus credentials and says it is an UpstreamNZ approved supplier.

Refine Health Conversions Up 758 Percent

The healthcare evidence is a detailed case study for Refine Health, a physiotherapy business with clinics in Newmarket and St Heliers in Auckland. The agency says one service campaign produced 320 conversions in 2024. In 2025 it added a location intent campaign and a service and condition campaign alongside the original.

Catalyst reports conversions rose 758 percent to 2,747, cost per conversion fell 60 percent from $8.33 to $3.36, and conversion rate rose 33 percent, while ad investment grew 247 percent. Other published case studies are outside healthcare.

Published NZD Rates: $495 for Ads, $1,990 for SEO

Catalyst publishes starting prices in New Zealand dollars excluding GST. Google Ads management starts from $495 a month, SEO and AI SEO from $1,990 a month, a combined Search Growth Partnership from $2,470 a month, and Meta ads management from $990 a month, scaling with ad spend. Ad spend is paid directly to Google or Meta. Website work is quoted per project. Contract length and notice terms are not listed on the pricing page.

Whether Refine Health Conversions Counted Calls or Bookings

  • What minimum term and notice period apply to each package?
  • Did the Refine Health conversions include phone calls, bookings or form fills?
  • Who will work on our account in Auckland if we are not in Christchurch?
  • How do you treat health information captured through landing pages and CRM integrations?

Strengths and Considerations

Strengths

  • Detailed physiotherapy case study with year-on-year figures
  • Published starting prices for every retainer
  • AI SEO visibility tracking included in SEO plans

Considerations

  • Only one published healthcare case study
  • Young agency with a small named team, some of them contractors
  • Contract length and notice terms are not published

Specialties and Services

Healthcare specialties served

Marketing services offered

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