Independent directory. Every listing is checked against the agency’s own website. How we vet agencies

Healthcare Specialty

Mental Health Marketing Agencies

Compare agencies that market therapy practices, psychiatric groups, teletherapy services and behavioral health programs. Listings show services and pricing signals, so you can find firms that build steady referral and intake flow while treating patient privacy and clinician ethics as fixed constraints.

Counseling session in a therapist's office
Agencies listed
53
Last fact-check
Nov 2, 2026
Sample listing · Your agency here

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SponsoredHealthcare only

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Specialties
The healthcare specialties you work with
Pricing
Your starting price or how you quote
  • SEO
  • PPC
  • Social Media
  • Web Design
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5W Public Relations

New York, New York

Healthcare is one of several verticals

New York PR, creative and GEO agency running media relations, AI visibility and reputation programs for urgent care centers and physician practices.

Best for
Multi-location urgent care and physician groups wanting earned media and AI visibility
Specialties
Dermatology, Mental Health, Addiction Treatment, Medical Practices, Urgent Care, Senior Living +2 more
Pricing
Monthly budgets from under $15,000 to over $100,000
  • AEO and GEO
  • PPC
  • Social Media
  • Content Marketing
  • +1
4.9based on 43 Clutch reviewsVerified Oct 2026

AB&C

Wilmington, Delaware

Healthcare is a core vertical

Delaware and Pennsylvania agency running brand, service-line and paid media campaigns for hospitals, cancer centers and children's health systems.

Best for
Hospitals and cancer centers wanting research-led brand and service-line campaigns
Specialties
Mental Health, Hospitals and Health Systems, Orthopedics, Weight Loss and Bariatric, Cardiology, Oncology +3 more
Pricing
Custom quote
Privacy
Uses client data while balancing the confidentiality and limits of HIPAA; works with CRM…
  • PPC
  • Branding
No reviews yetVerified Oct 2026

ADN Médico

Monterrey, Mexico

Healthcare only

Monterrey medical marketing agency offering Google Ads, websites, SEO, local SEO and social media for doctors and clinics across Mexico.

Best for
Specialist doctors in northern Mexico wanting paid search, a new website and local SEO from a healthcare-only team
Specialties
Dental, Plastic Surgery, Dermatology, Physical Therapy, Mental Health, Medical Practices +2 more
Pricing
Custom quotes only; free initial consultation
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +1
No reviews yetVerified Nov 2026

Agência Cause

Ipatinga, Brazil

Healthcare only

Ipatinga and Belo Horizonte agency serving only doctors and clinics with Google and Meta ads, SEO, websites, CRM and front-desk sales training.

Best for
Private-pay doctors in Minas Gerais and beyond wanting ads plus CRM and front-desk training
Specialties
Dental, Plastic Surgery, Dermatology, Mental Health, Medical Practices
Pricing
Custom quotes only; free strategic diagnosis
  • SEO
  • PPC
  • Web Design
  • Content Marketing
  • +1
No reviews yetVerified Nov 2026

Anchor Wave

Tucson, Arizona

Healthcare is one of several verticals

Tucson web design studio creating custom websites, branding and SEO-ready content for local businesses, including gastroenterology and eye care practices.

Best for
Independent GI and specialty practices in Arizona wanting a new website and brand
Specialties
Physical Therapy, Mental Health, Eye Care, Gastroenterology
Pricing
Custom quote
  • SEO
  • Web Design
  • Content Marketing
  • Branding
5.0based on 81 Facebook reviews +1 more siteVerified Oct 2026

Avily

Cape Town, South Africa

Healthcare only

Cape Town healthcare marketing agency building websites, patient campaigns and referral programs for dental, medical, therapy and optometry practices across South Africa.

Best for
South African private practices, from dentists to psychologists, wanting a health-only agency to run websites, patient campaigns and referrals
Specialties
Dental, Physical Therapy, Mental Health, Hospitals and Health Systems, Medical Practices, Eye Care +2 more
Pricing
Custom quotes only; no payment or commitment until a proposal is approved
Privacy
Publishes a POPI and PAIA manual on its website and describes its practice website…
  • SEO
  • Social Media
  • Web Design
  • Content Marketing
  • +2
No reviews yetVerified Nov 2026

Big AL Consulting

Dubai, United Arab Emirates

Healthcare is one of several verticals

Dubai performance marketing agency running Google, Meta, TikTok and Snapchat ads, with a dedicated program for dental, aesthetic and specialist clinics.

Best for
Dubai aesthetic, dermatology and dental clinics that want paid search and paid social measured on booked patients
Specialties
Dental, Dermatology, Med Spa, Mental Health, Medical Practices, Fertility +1 more
Pricing
Clinic Google Ads management from AED 7,000/month; ad media paid directly to Google
  • PPC
  • Social Media
No reviews yetVerified Nov 2026

Branding Pioneers

Gurugram, India

Healthcare only

Gurugram healthcare-only agency offering SEO, paid media, social, branding and websites to hospitals, IVF centres, dental and aesthetic practices.

Best for
Indian hospitals and specialty practices wanting a healthcare-only team with published pricing
Specialties
Dental, Plastic Surgery, Mental Health, Hospitals and Health Systems, Orthopedics, Fertility
Pricing
Practice from ₹50,000/month ($1,500 outside India); Hospital from ₹1,50,000/month ($5,000); Enterprise custom
Privacy
States HIPAA-aware practices, GDPR and DPDP Act alignment, and a BAA and NDA on…
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
No reviews yetVerified Nov 2026

Bureau Zorgmarketing

Meppel, Netherlands

Healthcare only

Meppel agency specializing in healthcare and youth care marketing, offering strategy, branding, websites, content, SEO, ads and labor market campaigns.

Best for
Regional care, youth care and social-domain organizations needing recruitment campaigns and ongoing marketing support
Specialties
Mental Health, Hospitals and Health Systems, Senior Living, Medical Devices
Pricing
Custom quotes only
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +3
No reviews yetVerified Nov 2026

Healthcare only

Atlanta-area healthcare performance marketing agency running SEO, AI search optimization, paid media and analytics for multi-location providers and specialty groups.

Best for
Multi-location healthcare groups wanting SEO, AI search and paid media from one healthcare-only team
Specialties
Dental, Dermatology, Physical Therapy, Mental Health, Addiction Treatment, Medical Practices +17 more
Pricing
Custom quote; minimum project size of $5,000
Privacy
In-house analytics staff build HIPAA-compliant data infrastructure
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
5.0based on 4 Clutch reviewsVerified Oct 2026

DocRelations

Düsseldorf, Germany

Healthcare only

Practice marketing firm in Düsseldorf and Bayreuth handling websites, SEO, AI search visibility, Google Ads and recruiting for doctors and dentists.

Best for
German private and specialist practices that want SEO, AI search visibility and recruiting from one vendor
Specialties
Dental, Orthodontics, Plastic Surgery, Dermatology, Mental Health, Medical Practices +1 more
Pricing
Custom quotes through an online offer configurator; no public price list
Privacy
Describes its website hosting as GDPR-compliant (DSGVO-konform) with servers in Germany
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +5
No reviews yetVerified Nov 2026

Doctoweb

Montpeyroux, France

Healthcare only

Montpellier-area health web agency founded in 2016, offering medical websites, SEO, AI search, community management and a patient chatbot for practices.

Best for
Independent doctors, dentists and fertility or allied health practices wanting a fast medical website with local SEO
Specialties
Dental, Physical Therapy, Mental Health, Medical Practices, Fertility
Pricing
Thea chatbot from €600 setup plus €129/month (excl. VAT); websites by quote
Privacy
Claims CNOM and GDPR compliance, hosting in France and a health data (HDS) hosting…
  • SEO
  • AEO and GEO
  • Social Media
  • Web Design
  • +3
No reviews yetVerified Nov 2026

Ebow

Dublin, Ireland

Healthcare is a core vertical

Dublin digital agency running social media, web and campaign work for Ireland's HSE and other public health and wellbeing organisations.

Best for
Irish public health bodies, charities and health brands planning social-led awareness or behavior change campaigns
Specialties
Mental Health, Hospitals and Health Systems, Women's Health
Pricing
Custom quotes only
Privacy
Privacy policy cites the GDPR and UK GDPR and states that when Ebow processes…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Nov 2026

Healthcare only

Chicago healthcare digital marketing agency focused on patient acquisition for gastroenterology, pain management, orthopedic, allergy and behavioral health practices.

Best for
Mid-sized gastroenterology groups wanting paid search and SEO tied to intake and call tracking
Specialties
Mental Health, Medical Practices, Orthopedics, Gastroenterology, Pain Management
Pricing
Custom quotes; starts with a free Patient Acquisition Diagnostic and a pilot program
  • SEO
  • PPC
  • Social Media
  • Web Design
No reviews yetVerified Nov 2026

Excite Media

Brisbane, Australia

Healthcare is one of several verticals

Brisbane digital agency with a dedicated healthcare practice building websites, SEO, Google and Meta Ads campaigns for clinics, specialists and allied health.

Best for
Queensland clinics and specialists wanting a new website plus SEO and paid ads from one local team
Specialties
Dental, Physical Therapy, Mental Health, Medical Practices, Orthopedics, Veterinary +1 more
Pricing
Custom quotes; free strategy session and ballpark quote offered
Privacy
States its healthcare campaigns account for privacy and consent requirements alongside AHPRA and TGA…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

Factor Fier

Woerden, Netherlands

Healthcare is one of several verticals

Woerden marketing consultancy using customer journey research to help Dutch care, education and employer brands with strategy, campaigns and interim marketers.

Best for
Care organizations wanting client journey research and a marketing strategy before choosing campaigns
Specialties
Mental Health, Hospitals and Health Systems, Home Health and Hospice
Pricing
Custom; projects, temporary support, prepaid hour cards (strippenkaart) or a fixed team
  • Web Design
  • Content Marketing
  • Branding
No reviews yetVerified Nov 2026

FatzerImbach

Zurich, Switzerland

Healthcare only

Healthcare communications agency in Zurich and Lausanne offering branding, medical writing, HCP communication, disease awareness and public affairs for pharma clients.

Best for
Pharma and hospital clients needing medically accurate campaigns and HCP material in German and French
Specialties
Mental Health, Hospitals and Health Systems, Pharma and Life Sciences
Pricing
Custom quotes only
  • Content Marketing
  • Branding
No reviews yetVerified Nov 2026

Full Blast Creative

Calgary, Canada

Healthcare is one of several verticals

Calgary creative and digital agency with a healthcare practice covering branding, websites, SEO, paid search and video for clinics and physicians.

Best for
Alberta clinics and physicians wanting branding, a new website and search campaigns from one creative team
Specialties
Dental, Plastic Surgery, Physical Therapy, Mental Health, Medical Practices, Eye Care
Pricing
Custom estimates only
Privacy
Healthcare page references provincial College of Physicians and Surgeons advertising standards, Health Canada rules,…
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +4
No reviews yetVerified Nov 2026

Funnel Boost Media

San Antonio, Texas

Healthcare is one of several verticals

San Antonio agency offering SEO, PPC, web design and generative AI optimization to addiction, mental health and dual-diagnosis treatment centers and chiropractors.

Best for
Addiction and behavioral health programs wanting SEO, Google and Meta ads and AI search work with HIPAA-compliant practices
Specialties
Chiropractic, Mental Health, Addiction Treatment, Eye Care, Hearing Care, Podiatry
Pricing
Custom proposal; free consultation
Privacy
HIPAA-compliant practices for lead forms, call tracking, analytics and ad data
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +2
3.5based on 10 Trustpilot reviewsVerified Oct 2026

Healthcare only

Jundiaí agency serving doctors and clinics across Brazil with websites, Google Ads, SEO, social media, AI search content and patient experience work.

Best for
Specialist physicians and private clinics wanting websites, Google Ads and AI search content from one health-only team
Specialties
Dermatology, Mental Health, Medical Practices, Orthopedics, Weight Loss and Bariatric, Women's Health
Pricing
Custom quotes only
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Nov 2026

Healthcare Success

Irvine, California

Healthcare only

Healthcare-only, full-service marketing agency in Irvine, California, serving providers, device makers and health brands with strategy, advertising, SEO, AI visibility and paid media.

Best for
Health systems, multi-location groups and device makers
Specialties
Dental, Orthodontics, Physical Therapy, Mental Health, Addiction Treatment, Hospitals and Health Systems +21 more
Pricing
Custom quotes; AI visibility audit at a $5,000 fixed fee for 90 days (launch offer through…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
5.0based on 8 Google reviews +3 more sitesVerified Oct 2026

Holográfico

Guadalajara, Mexico

Healthcare is one of several verticals

Guadalajara advertising and digital agency with a medical marketing team running social media, Google Ads, websites and video for clinics.

Best for
Clinics in Guadalajara and the Pacific coast wanting social media, video and Google Ads from one local team
Specialties
Dental, Orthodontics, Plastic Surgery, Dermatology, Med Spa, Mental Health +2 more
Pricing
Custom quotes only; free consultation
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +3
No reviews yetVerified Nov 2026

Italia Web Srl

Rome, Italy

Healthcare only

Rome Google Partner agency offering specialized SEO, Google campaigns and websites for doctors, private clinics, dentists and psychologists.

Best for
Doctors, psychologists and dentists in Italy wanting SEO and Google campaigns plus exposure on health portals
Specialties
Dental, Mental Health, Medical Practices
Pricing
Custom quotes; site links to a pricing page
  • SEO
  • PPC
  • Web Design
No reviews yetVerified Nov 2026

KOP Med

São Paulo, Brazil

Healthcare only

São Paulo agency building websites, SEO, GEO and paid search for doctors, clinics, hospitals and labs under CFM advertising rules.

Best for
Doctors and clinics that want a search-focused website with SEO and AI answer visibility under CFM rules
Specialties
Dental, Plastic Surgery, Dermatology, Med Spa, Mental Health, Hospitals and Health Systems +1 more
Pricing
Plan tiers listed; prices quoted on request
  • SEO
  • AEO and GEO
  • PPC
  • Web Design
No reviews yetVerified Nov 2026

Lumina Health

Zurich, Switzerland

Healthcare only

Zurich agency for strategy, marketing, communication and design in Swiss healthcare, serving hospitals, pharma companies and health associations.

Best for
Swiss hospitals and health organizations wanting campaigns, employer branding and positioning from a healthcare-only team
Specialties
Mental Health, Hospitals and Health Systems, Pharma and Life Sciences
Pricing
Custom quotes only
  • Social Media
  • Content Marketing
  • Branding
  • Video Marketing
No reviews yetVerified Nov 2026

Más Pacientes

Madrid, Spain

Healthcare only

Madrid healthcare marketing agency helping private clinics win first visits through SEO, AI search, paid ads, websites and reputation work.

Best for
Private clinics in Spain wanting one healthcare-only team for first-visit growth, from ads to reception processes
Specialties
Dental, Plastic Surgery, Dermatology, Med Spa, Physical Therapy, Mental Health +3 more
Pricing
Custom quotes only
Privacy
States it complies with the GDPR (RGPD), processes contact data on a consent basis…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +6
No reviews yetVerified Nov 2026

Medical Marketing Group

Sydney, Australia

Healthcare only

Sydney healthcare-only agency offering SEO, paid ads, websites, AI search visibility and automation to clinics, telehealth brands and allied health practices.

Best for
Australian clinics and telehealth brands wanting SEO, paid ads and tracking from a healthcare-only team
Specialties
Dental, Plastic Surgery, Dermatology, Physical Therapy, Mental Health, Hospitals and Health Systems +6 more
Pricing
Custom quotes after a discovery call
Privacy
Shows a Privacy Act Data Compliant badge and mentions encrypted patient data handling; notes…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

Medifactor

Schiphol-Rijk, Netherlands

Healthcare only

Schiphol-Rijk agency building websites and running SEO, Google Ads and social campaigns for physiotherapy, dental and other Dutch care practices.

Best for
Dutch physiotherapy, dental and paramedical practices wanting a new site plus steady SEO and Google Ads
Specialties
Dental, Chiropractic, Physical Therapy, Mental Health, Medical Practices
Pricing
Custom quotes after a website plan; free 30-minute consultation
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +3
No reviews yetVerified Nov 2026

MINA Medical Marketing

Hamilton, Canada

Healthcare only

Hamilton-based Canadian agency that builds websites and runs SEO, paid ads and social campaigns only for clinics, surgeons, dentists and med spas.

Best for
Canadian private clinics and surgical practices
Specialties
Dental, Plastic Surgery, Dermatology, Med Spa, Chiropractic, Physical Therapy +8 more
Pricing
Custom quote; free consultation
Privacy
PHIPA logo; separate compliant web hosting service
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +3
4.9based on 39 Google reviewsVerified Oct 2026

Mood Marketing

Seville, Spain

Healthcare is a core vertical

Seville marketing agency for aesthetic and plastic surgery clinics offering web design, SEO, Meta and Google Ads, branding and email.

Best for
Aesthetic clinics and plastic surgeons in Andalusia wanting websites, local SEO and Meta Ads
Specialties
Dental, Plastic Surgery, Med Spa, Mental Health
Pricing
Custom quotes only
Privacy
Privacy notice sets out GDPR data subject rights and cites Spain's LSSI law for…
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
No reviews yetVerified Nov 2026

Side-by-Side Comparison

AgencyHeadquartersHealthcare focusCore servicesPublished pricing
5W Public RelationsNew York, New YorkHealthcare is one of several verticalsAEO and GEO, PPC, Social MediaMonthly budgets from under $15,000 to over $100,000
AB&CWilmington, DelawareHealthcare is a core verticalPPC, BrandingCustom quote
ADN MédicoMonterrey, MexicoHealthcare onlySEO, AEO and GEO, PPCCustom quotes only; free initial consultation
Agência CauseIpatinga, BrazilHealthcare onlySEO, PPC, Web DesignCustom quotes only; free strategic diagnosis
Anchor WaveTucson, ArizonaHealthcare is one of several verticalsSEO, Web Design, Content MarketingCustom quote
AvilyCape Town, South AfricaHealthcare onlySEO, Social Media, Web DesignCustom quotes only; no payment or commitment until a…
Big AL ConsultingDubai, United Arab EmiratesHealthcare is one of several verticalsPPC, Social MediaClinic Google Ads management from AED 7,000/month; ad media…
Branding PioneersGurugram, IndiaHealthcare onlySEO, PPC, Social MediaPractice from ₹50,000/month ($1,500 outside India); Hospital from ₹1,50,000/month…
Bureau ZorgmarketingMeppel, NetherlandsHealthcare onlySEO, PPC, Social MediaCustom quotes only
Cardinal Digital MarketingChamblee, GeorgiaHealthcare onlySEO, AEO and GEO, PPCCustom quote; minimum project size of $5,000
DocRelationsDüsseldorf, GermanyHealthcare onlySEO, AEO and GEO, PPCCustom quotes through an online offer configurator; no public…
DoctowebMontpeyroux, FranceHealthcare onlySEO, AEO and GEO, Social MediaThea chatbot from €600 setup plus €129/month (excl. VAT);…
EbowDublin, IrelandHealthcare is a core verticalSEO, AEO and GEO, PPCCustom quotes only
Evolve Healthcare MarketingChicago, IllinoisHealthcare onlySEO, PPC, Social MediaCustom quotes; starts with a free Patient Acquisition Diagnostic…
Excite MediaBrisbane, AustraliaHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quotes; free strategy session and ballpark quote offered
Factor FierWoerden, NetherlandsHealthcare is one of several verticalsWeb Design, Content Marketing, BrandingCustom; projects, temporary support, prepaid hour cards (strippenkaart) or…
FatzerImbachZurich, SwitzerlandHealthcare onlyContent Marketing, BrandingCustom quotes only
Full Blast CreativeCalgary, CanadaHealthcare is one of several verticalsSEO, PPC, Social MediaCustom estimates only
Funnel Boost MediaSan Antonio, TexasHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom proposal; free consultation
Future Marketing para SaúdeJundiaí, BrazilHealthcare onlySEO, AEO and GEO, PPCCustom quotes only
Healthcare SuccessIrvine, CaliforniaHealthcare onlySEO, AEO and GEO, PPCCustom quotes; AI visibility audit at a $5,000 fixed…
HolográficoGuadalajara, MexicoHealthcare is one of several verticalsSEO, PPC, Social MediaCustom quotes only; free consultation
Italia Web SrlRome, ItalyHealthcare onlySEO, PPC, Web DesignCustom quotes; site links to a pricing page
KOP MedSão Paulo, BrazilHealthcare onlySEO, AEO and GEO, PPCPlan tiers listed; prices quoted on request
Lumina HealthZurich, SwitzerlandHealthcare onlySocial Media, Content Marketing, BrandingCustom quotes only
Más PacientesMadrid, SpainHealthcare onlySEO, AEO and GEO, PPCCustom quotes only
Medical Marketing GroupSydney, AustraliaHealthcare onlySEO, AEO and GEO, PPCCustom quotes after a discovery call
MedifactorSchiphol-Rijk, NetherlandsHealthcare onlySEO, PPC, Social MediaCustom quotes after a website plan; free 30-minute consultation
MINA Medical MarketingHamilton, CanadaHealthcare onlySEO, PPC, Social MediaCustom quote; free consultation
Mood MarketingSeville, SpainHealthcare is a core verticalSEO, PPC, Social MediaCustom quotes only

Pricing and terms as of each profile’s last verified date.

From the blog

Guides on Mental Health Marketing

All articles

Guides

Social Media Emojis for Doctors

A practical guide to emojis for doctors and practices: specialty sets, post types, accessibility rules, platform differences, ready captions and a health observance calendar.

Nov 1, 2026

What to Look For

People seeking mental health care are often anxious, private and comparing options quietly. Marketing has to reduce friction and stigma without pressuring anyone or collecting more data than it needs.

  • Privacy-first analytics: A tracking setup that keeps condition and intake data away from ad platforms, with business associate agreements in place where vendors handle patient information.
  • Clinician-matched content: Profiles and service pages that help people find the right therapist by approach, specialty and availability, written in plain language.
  • Intake and insurance clarity: Clear explanations of insurance, self-pay rates, waitlists and how to book, which often matter more than ad volume.
  • Directory and referral presence: Management of therapist directory listings and relationships with primary care and school referral sources.
  • Ethics-aware copy: Writers who know professional limits on testimonials and avoid fear-based or diagnostic messaging.

Compliance and Advertising Rules

Ad copy limits are strict. Meta’s personal attributes policy gives “Depression getting you down? Get help now.” as an example of a rejected ad, while “Depression counselling” is allowed. Google’s personalized ads policy treats physical and mental health conditions as a sensitive category, so advertiser-curated audiences like remarketing and customer match cannot be used to reach people based on a condition.

Testimonials run into professional ethics. The American Psychological Association’s ethics code says psychologists do not solicit testimonials from current therapy clients or others vulnerable to undue influence. Counselors, social workers and other licensed clinicians should check their own codes and boards. Ask the agency how it requests reviews, if at all, and how it handles replies, since confirming that someone is a client discloses health information.

Tracking needs special care. HHS OCR guidance says tracking on patient portals, telehealth platforms, intake forms and scheduling tools can capture protected health information, and that a cookie banner is not a HIPAA authorization. Teletherapy apps not offered by HIPAA covered entities may fall under the FTC’s Health Breach Notification Rule, which since July 2024 treats unauthorized sharing with third parties as a breach. Programs that hold substance use disorder records may also be subject to 42 CFR Part 2.

How Engagements Usually Work

Engagements often start with a privacy and tracking audit, then move into local SEO, website content, directory management and limited paid search. Retainers are common, with ad spend billed separately. Group practices may also want recruiting campaigns for clinicians.

Reporting should focus on booked intakes and match rate rather than clicks, and should rely on aggregated data. Ask what data the agency stores, where, and for how long, and get its business associate agreement terms in writing before any tools touch your intake system.

Red Flags

  • Retargeting people who visited condition pages: This conflicts with Google policy and exposes patients.
  • Fear-based or diagnostic ad copy: Meta rejects copy that implies a viewer’s condition.
  • Asking current clients for reviews: The APA ethics code bars it for psychologists.
  • Pixels on intake forms with no BAA: This is the scenario OCR guidance warns about.
  • Promises of fast results: Outcomes depend on the person and the care.

Frequently Asked Questions

How do therapists market their practice ethically?

Focus on clear information about who you help, how you work, fees, insurance and availability. Use directories, local search and referral relationships, and avoid soliciting testimonials from current clients, which the APA ethics code restricts for psychologists. Keep ad copy descriptive rather than diagnostic, and keep tracking tools away from intake forms unless a BAA covers them.

Can therapists run Facebook ads?

Yes, but copy cannot imply that the viewer has a condition. Meta’s policy shows that “Depression counselling” is acceptable while “Depression getting you down?” is not. Targeting by health condition is also not available. Many practices use broad local audiences and educational content, then measure booked consultations rather than clicks.

Is it HIPAA compliant to use Google Analytics on a therapy website?

It depends on what the tool can see. HHS guidance says tracking on intake forms, scheduling tools and portals can capture protected health information, and vendors handling it need a business associate agreement. Many practices limit standard analytics to general pages or use privacy-focused tools. Have your agency document the setup and review it with counsel.

Can a mental health practice ask clients for Google reviews?

This is a sensitive area. The APA ethics code says psychologists do not solicit testimonials from current therapy clients. Other licensed clinicians should check their own codes. Some practices choose not to request reviews at all and focus on directory profiles and referrals instead. Check your board’s guidance before starting any review program.

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