Independent directory. Every listing is checked against the agency’s own website. How we vet agencies

Healthcare Specialty

Hospital and Health System Marketing Agencies

Compare agencies that work with hospitals, health systems and academic medical centers. Listings show services, pricing signals and healthcare focus, so you can find partners that handle service line campaigns, brand and physician marketing inside large organizations with legal, privacy and compliance review.

Hospital emergency department entrance
Agencies listed
116
Last fact-check
Nov 3, 2026
Sample listing · Your agency here

Your Agency Name

Your City, State

SponsoredHealthcare only

One line on what your agency does for hospitals and health systems organizations, the services you run and the results you are known for.

Best for
The buyers you serve best, in your own words
Specialties
The healthcare specialties you work with
Pricing
Your starting price or how you quote
  • SEO
  • PPC
  • Social Media
  • Web Design
50% off now Top of this page, above every vetted listing. Free to ask, pay only once approved.

The sample listing shows how a sponsored agency appears on this page. The vetted listings below are sorted alphabetically and cannot be bought.

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Two fields and you are done. We check your agency, then send the invoice for the spot you pick.

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2Stallions

Singapore, Singapore

Healthcare is one of several verticals

Singapore digital marketing agency with a dedicated healthcare practice offering SEO, AI search, Google Ads, social and websites for clinics and hospitals.

Best for
Specialist clinics and medical groups wanting SEO, paid search and medical tourism outreach from one team
Specialties
Dental, Med Spa, Hospitals and Health Systems, Medical Practices, Fertility, Digital Health
Pricing
Custom quotes only; states SMEs may qualify for up to 50% PSG grant support on its…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

AB&C

Wilmington, Delaware

Healthcare is a core vertical

Delaware and Pennsylvania agency running brand, service-line and paid media campaigns for hospitals, cancer centers and children's health systems.

Best for
Hospitals and cancer centers wanting research-led brand and service-line campaigns
Specialties
Mental Health, Hospitals and Health Systems, Orthopedics, Weight Loss and Bariatric, Cardiology, Oncology +3 more
Pricing
Custom quote
Privacy
Uses client data while balancing the confidentiality and limits of HIPAA; works with CRM…
  • PPC
  • Branding
No reviews yetVerified Oct 2026

Adams & Knight

Avon, Connecticut

Healthcare is a core vertical

Connecticut branding and advertising agency whose healthcare roster includes children's hospitals, health systems and medical companies, alongside financial and travel brands.

Best for
Children's hospitals and regional health systems wanting a research-based brand campaign across broadcast, print and digital
Specialties
Hospitals and Health Systems, Pediatrics
Pricing
Custom quotes only
  • Social Media
  • Content Marketing
  • Branding
  • Video Marketing
No reviews yetVerified Nov 2026

Aespire

North Ridgeville, Ohio

Healthcare is one of several verticals

Ohio brand strategy and StoryBrand messaging firm whose healthcare work includes naming, identity and website design for a hospital-owned diagnostic laboratory.

Best for
Hospital or regional labs launching a separate outreach lab brand that needs a name, positioning and website
Specialties
Hospitals and Health Systems, Diagnostics and Laboratories
Pricing
Custom quotes only
  • Web Design
  • Content Marketing
  • Branding
No reviews yetVerified Nov 2026

Agência Rizzo

Anápolis, Brazil

Healthcare only

Brazilian medical marketing agency in Anápolis serving doctors, clinics and hospitals, including reproductive medicine centers, with SEO, ads, social and video.

Best for
Brazilian specialists, fertility clinics and hospitals wanting SEO, Google and Meta ads and video from a healthcare-only agency
Specialties
Dermatology, Hospitals and Health Systems, Medical Practices, Orthopedics, Fertility, Women's Health
Pricing
Four Standard packages; prices in reais given through an online proposal
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +3
No reviews yetVerified Nov 2026

Aha Media Group

Silver Spring, Maryland

Healthcare only

Maryland healthcare content agency providing content strategy, copywriting, SEO and AI search strategy for medical device firms, health systems and healthtech brands.

Best for
Device makers and health systems needing clinician-ready content and content strategy
Specialties
Hospitals and Health Systems, Pharma and Life Sciences, Medical Devices, Digital Health, Pediatrics
Pricing
Custom quote; content packages, retainers, flat-fee projects and fractional staff
  • SEO
  • AEO and GEO
  • Social Media
  • Content Marketing
No reviews yetVerified Oct 2026

AIS Media

Atlanta, Georgia

Healthcare is one of several verticals

Atlanta search and paid media agency with SEO work for a diagnostic imaging group and paid search work for a cancer diagnostics company.

Best for
Multi-location imaging and diagnostics providers wanting local SEO and paid search
Specialties
Orthodontics, Hospitals and Health Systems, Urgent Care, Diagnostics and Laboratories
Pricing
Custom quote
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +1
5.0based on 18 Google reviews +2 more sitesVerified Oct 2026

AnswebMed

Eguilles, France

Healthcare is a core vertical

Healthcare web division of an Aix-en-Provence agency, building medical websites and running SEO, AI search and social media for doctors, clinics and hospitals.

Best for
Physicians, imaging centers and clinic groups in southern France wanting a priced medical website plus SEO
Specialties
Plastic Surgery, Hospitals and Health Systems, Medical Practices, Orthopedics, Eye Care, Pharma and Life Sciences +2 more
Pricing
Basic medical website about €2,500 to €4,000; full site with SEO and booking from €5,000
Privacy
Says its medical sites focus on patient data protection with HTTPS and reliable servers;…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Nov 2026

APC Publicidad Pharma

Mexico City, Mexico

Healthcare is a core vertical

Mexico City pharmaceutical advertising agency producing medical communication, HCP digital programs, events and continuing medical education for laboratories and health brands.

Best for
Laboratories and health brands in Mexico needing regulated medical communication, KOL events and HCP digital tools
Specialties
Hospitals and Health Systems, Pharma and Life Sciences
Pricing
Custom quotes only
  • Content Marketing
No reviews yetVerified Nov 2026

Armada Medical Marketing

Arvada, Colorado

Healthcare only

Colorado healthcare marketing agency focused on radiology groups, imaging centers, diagnostic labs and interventional practices, with a long published client list.

Best for
Radiology groups, imaging centers and diagnostic labs wanting referral marketing, print and digital work from a niche team
Specialties
Hospitals and Health Systems, Medical Devices, Oncology, Pain Management, Diagnostics and Laboratories
Pricing
Custom quotes only
  • Social Media
  • Web Design
  • Reputation Management
  • Video Marketing
No reviews yetVerified Nov 2026

Ascomedia

Champagne-au-Mont-d'Or, France

Healthcare is a core vertical

Lyon-area agency building medical websites, e-health applications and SEO programs for surgeons, doctors, clinics and hospitals, with health data hosting.

Best for
Clinics, hospitals and surgeons in France needing a medical website or patient portal with compliant hosting and SEO
Specialties
Hospitals and Health Systems, Medical Practices, Digital Health
Pricing
Custom quotes only
Privacy
States it uses HDS-approved (Hébergement de Données de Santé) hosting and secure forms for…
  • SEO
  • AEO and GEO
  • Social Media
  • Web Design
  • +4
No reviews yetVerified Nov 2026

Avalaunch Media

Lehi, Utah

Healthcare is one of several verticals

Utah digital marketing agency offering SEO, paid ads, social media and web design, with a dedicated program for surgery centers.

Best for
Surgery centers wanting SEO, paid search and website work
Specialties
Hospitals and Health Systems, Medical Practices, Ambulatory Surgery Centers
Pricing
Custom quote
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +1
4.9based on 85 Google reviews +1 more siteVerified Oct 2026

Avily

Cape Town, South Africa

Healthcare only

Cape Town healthcare marketing agency building websites, patient campaigns and referral programs for dental, medical, therapy and optometry practices across South Africa.

Best for
South African private practices, from dentists to psychologists, wanting a health-only agency to run websites, patient campaigns and referrals
Specialties
Dental, Physical Therapy, Mental Health, Hospitals and Health Systems, Medical Practices, Eye Care +2 more
Pricing
Custom quotes only; no payment or commitment until a proposal is approved
Privacy
Publishes a POPI and PAIA manual on its website and describes its practice website…
  • SEO
  • Social Media
  • Web Design
  • Content Marketing
  • +2
No reviews yetVerified Nov 2026

Berbés

Madrid, Spain

Healthcare only

Madrid health communication and marketing agency serving pharma companies and scientific societies with PR, public affairs, campaigns and events.

Best for
Pharma companies, scientific societies and health organizations needing PR, public affairs and awareness campaigns in Spain
Specialties
Hospitals and Health Systems, Pharma and Life Sciences
Pricing
Custom quotes only
  • Social Media
  • Content Marketing
  • Reputation Management
No reviews yetVerified Nov 2026

Bosphore Sense

Paris, France

Healthcare is a core vertical

Health and beauty communication agency in Paris and Lyon serving pharmaceutical labs, health institutions and patient associations with strategy, digital and social media.

Best for
Pharmaceutical and medical device brands wanting digital, social media and SEA with pharmacovigilance-aware moderation
Specialties
Hospitals and Health Systems, Pharma and Life Sciences, Medical Devices, Veterinary
Pricing
Custom quotes only
Privacy
States it works within GDPR, CNIL and health data requirements
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +3
No reviews yetVerified Nov 2026

Boyes Public Relations

Auckland, New Zealand

Healthcare is a core vertical

Auckland strategic communications consultancy advising healthcare organizations on medicines access, policy change, stakeholder engagement and reputation under public scrutiny.

Best for
Pharma companies, health providers and patient groups facing policy debates, funding decisions or reputational pressure
Specialties
Hospitals and Health Systems, Pharma and Life Sciences
Pricing
Custom quotes only
  • Content Marketing
  • Reputation Management
No reviews yetVerified Nov 2026

Branding Pioneers

Gurugram, India

Healthcare only

Gurugram healthcare-only agency offering SEO, paid media, social, branding and websites to hospitals, IVF centres, dental and aesthetic practices.

Best for
Indian hospitals and specialty practices wanting a healthcare-only team with published pricing
Specialties
Dental, Plastic Surgery, Mental Health, Hospitals and Health Systems, Orthopedics, Fertility
Pricing
Practice from ₹50,000/month ($1,500 outside India); Hospital from ₹1,50,000/month ($5,000); Enterprise custom
Privacy
States HIPAA-aware practices, GDPR and DPDP Act alignment, and a BAA and NDA on…
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
No reviews yetVerified Nov 2026

BrandLoom

Gurgaon, India

Healthcare is one of several verticals

Gurgaon-founded branding and digital agency with a healthcare practice serving hospitals, eye clinics and IVF centres with SEO, social and websites.

Best for
Hospitals and specialty clinics wanting branding and digital marketing from one multi-city team
Specialties
Hospitals and Health Systems, Medical Practices, Fertility, Eye Care
Pricing
No published pricing; free 30-minute consultation
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +6
No reviews yetVerified Nov 2026

Brandstorm Asia

Subang Jaya, Malaysia

Healthcare only

Selangor healthcare-only agency producing social media, video, design, Meta and Google ads and SEO for doctors, clinics and private hospitals.

Best for
Specialist doctors and private hospitals wanting regular video and social content with paid ads support
Specialties
Hospitals and Health Systems, Medical Practices, Orthopedics, Fertility
Pricing
Custom quotes only
  • SEO
  • PPC
  • Social Media
  • Content Marketing
  • +1
No reviews yetVerified Nov 2026

BSPKN

Wayzata, Minnesota

Healthcare is a core vertical

Minnesota-based digital agency serving healthcare, financial and construction firms, with published guidance on growing ambulatory surgery center case volume.

Best for
Orthopedic, eye and GI surgery centers wanting procedure content, local SEO and AI search visibility
Specialties
Hospitals and Health Systems, Orthopedics, Eye Care, Gastroenterology, Ambulatory Surgery Centers
Pricing
Custom quotes only; free 30-minute strategy session
Privacy
Describes HIPAA-compliant tracking setup as part of its surgery center marketing approach
  • SEO
  • AEO and GEO
  • PPC
  • Web Design
  • +2
No reviews yetVerified Nov 2026

Bureau Zorgmarketing

Meppel, Netherlands

Healthcare only

Meppel agency specializing in healthcare and youth care marketing, offering strategy, branding, websites, content, SEO, ads and labor market campaigns.

Best for
Regional care, youth care and social-domain organizations needing recruitment campaigns and ongoing marketing support
Specialties
Mental Health, Hospitals and Health Systems, Senior Living, Medical Devices
Pricing
Custom quotes only
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +3
No reviews yetVerified Nov 2026

ChamRun Digital

Cyberjaya, Malaysia

Healthcare is one of several verticals

Cyberjaya digital agency and software house offering SEO, ads, websites and clinic management systems for clinics and medical tourism providers.

Best for
Clinic chains and medical tourism providers wanting marketing and patient registration software from one vendor
Specialties
Hospitals and Health Systems, Medical Practices
Pricing
Custom quotes only; free consultation offered
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
No reviews yetVerified Nov 2026

ChatterBlast Media

Philadelphia, Pennsylvania

Healthcare is one of several verticals

Philadelphia social media agency whose healthcare work includes Facebook and Instagram campaigns for Einstein Healthcare Network, plus content, ads and SEO.

Best for
Philadelphia-area hospitals and health networks wanting campaign-style social content and community engagement
Specialties
Hospitals and Health Systems
Pricing
Custom quotes only
  • SEO
  • Social Media
  • Web Design
  • Content Marketing
  • +1
No reviews yetVerified Nov 2026

COHN Marketing

Denver, Colorado

Healthcare is a core vertical

Denver marketing agency with 25+ years of healthcare work, offering brand strategy, content and social media, PR and video for hospitals and specialty groups.

Best for
Colorado hospitals and specialty groups wanting brand, content and social media from one experienced team
Specialties
Hospitals and Health Systems, Orthopedics
Pricing
Custom quotes only
  • Social Media
  • Content Marketing
  • Branding
  • Video Marketing
No reviews yetVerified Nov 2026

Com & Health

Paris, France

Healthcare only

Health communication agency founded in 2008 in Paris and Monaco, serving pharmaceutical, medical device, animal health and hospital clients across professional and consumer channels.

Best for
Pharmaceutical, OTC and animal health brands wanting HCP and consumer campaigns with in-house regulatory oversight
Specialties
Hospitals and Health Systems, Pharma and Life Sciences, Medical Devices, Veterinary
Pricing
Custom quotes; free initial diagnostic offered
Privacy
States it works within GDPR for health data, alongside ANSM, EMA and French public…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +6
No reviews yetVerified Nov 2026

Core Creative

Milwaukee, Wisconsin

Healthcare is one of several verticals

Milwaukee strategic creative agency with healthcare brand work for complex rehab equipment provider Numotion, Arkansas Children's Hospital and TriHealth.

Best for
Mobility and medical equipment providers or children's hospitals that need a rebrand, video storytelling and a new website
Specialties
Hospitals and Health Systems, Pediatrics, Durable Medical Equipment
Pricing
Custom quotes only
  • PPC
  • Web Design
  • Content Marketing
  • Branding
  • +1
No reviews yetVerified Nov 2026

Daniel Brian Advertising

Rochester, Michigan

Healthcare is one of several verticals

Michigan full-service advertising agency with hospital and children's hospital campaigns, including a branded video game built for Valley Children's Healthcare.

Best for
Children's hospitals and health systems wanting brand campaigns or unusual creative such as games and video series
Specialties
Hospitals and Health Systems, Oncology, Pediatrics
Pricing
Custom quotes only
  • Social Media
  • Web Design
  • Branding
  • Video Marketing
No reviews yetVerified Nov 2026

Darb Productions

Riyadh, Saudi Arabia

Healthcare is one of several verticals

Production and marketing house with a Riyadh healthcare practice running patient acquisition ads, medical SEO, reviews and doctor video for clinics and hospitals.

Best for
Riyadh clinics and hospitals wanting paid patient acquisition backed by strong video production
Specialties
Hospitals and Health Systems, Medical Practices
Pricing
Doctor plans from SAR 5,500/month; clinic plans from SAR 25,000/month; hospital pricing custom
  • SEO
  • PPC
  • Social Media
  • Reputation Management
  • +2
No reviews yetVerified Nov 2026

DigeeMed

Dubai, United Arab Emirates

Healthcare only

Business Bay healthcare agency in the DigeeSell Group offering medical SEO, healthcare PPC, social media and websites for UAE doctors, clinics and hospitals.

Best for
Specialist doctors and hospitals wanting medical SEO and paid search with clinician review of content
Specialties
Dental, Hospitals and Health Systems, Medical Practices, Orthopedics, Eye Care
Pricing
Custom quotes after a free audit
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
No reviews yetVerified Nov 2026

Digital Gravity

Dubai, United Arab Emirates

Healthcare is one of several verticals

Dubai digital agency founded in 2014 whose healthcare work covers websites, patient portals, apps, SEO, GEO, social media and PPC for clinics.

Best for
Clinics and health groups in Dubai needing a new website or patient portal plus search and social marketing
Specialties
Hospitals and Health Systems, Medical Practices, Pharma and Life Sciences
Pricing
Custom quotes; inquiry form budget range from AED 5K to AED 100K+
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +1
No reviews yetVerified Nov 2026

Side-by-Side Comparison

AgencyHeadquartersHealthcare focusCore servicesPublished pricing
2StallionsSingapore, SingaporeHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quotes only; states SMEs may qualify for up…
AB&CWilmington, DelawareHealthcare is a core verticalPPC, BrandingCustom quote
Adams & KnightAvon, ConnecticutHealthcare is a core verticalSocial Media, Content Marketing, BrandingCustom quotes only
AespireNorth Ridgeville, OhioHealthcare is one of several verticalsWeb Design, Content Marketing, BrandingCustom quotes only
Agência RizzoAnápolis, BrazilHealthcare onlySEO, PPC, Social MediaFour Standard packages; prices in reais given through an…
Aha Media GroupSilver Spring, MarylandHealthcare onlySEO, AEO and GEO, Social MediaCustom quote; content packages, retainers, flat-fee projects and fractional…
AIS MediaAtlanta, GeorgiaHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quote
AnswebMedEguilles, FranceHealthcare is a core verticalSEO, AEO and GEO, PPCBasic medical website about €2,500 to €4,000; full site…
APC Publicidad PharmaMexico City, MexicoHealthcare is a core verticalContent MarketingCustom quotes only
Armada Medical MarketingArvada, ColoradoHealthcare onlySocial Media, Web Design, Reputation ManagementCustom quotes only
AscomediaChampagne-au-Mont-d'Or, FranceHealthcare is a core verticalSEO, AEO and GEO, Social MediaCustom quotes only
Avalaunch MediaLehi, UtahHealthcare is one of several verticalsSEO, PPC, Social MediaCustom quote
AvilyCape Town, South AfricaHealthcare onlySEO, Social Media, Web DesignCustom quotes only; no payment or commitment until a…
BerbésMadrid, SpainHealthcare onlySocial Media, Content Marketing, Reputation ManagementCustom quotes only
Bosphore SenseParis, FranceHealthcare is a core verticalSEO, PPC, Social MediaCustom quotes only
Boyes Public RelationsAuckland, New ZealandHealthcare is a core verticalContent Marketing, Reputation ManagementCustom quotes only
Branding PioneersGurugram, IndiaHealthcare onlySEO, PPC, Social MediaPractice from ₹50,000/month ($1,500 outside India); Hospital from ₹1,50,000/month…
BrandLoomGurgaon, IndiaHealthcare is one of several verticalsSEO, AEO and GEO, PPCNo published pricing; free 30-minute consultation
Brandstorm AsiaSubang Jaya, MalaysiaHealthcare onlySEO, PPC, Social MediaCustom quotes only
BSPKNWayzata, MinnesotaHealthcare is a core verticalSEO, AEO and GEO, PPCCustom quotes only; free 30-minute strategy session
Bureau ZorgmarketingMeppel, NetherlandsHealthcare onlySEO, PPC, Social MediaCustom quotes only
ChamRun DigitalCyberjaya, MalaysiaHealthcare is one of several verticalsSEO, PPC, Social MediaCustom quotes only; free consultation offered
ChatterBlast MediaPhiladelphia, PennsylvaniaHealthcare is one of several verticalsSEO, Social Media, Web DesignCustom quotes only
COHN MarketingDenver, ColoradoHealthcare is a core verticalSocial Media, Content Marketing, BrandingCustom quotes only
Com & HealthParis, FranceHealthcare onlySEO, AEO and GEO, PPCCustom quotes; free initial diagnostic offered
Core CreativeMilwaukee, WisconsinHealthcare is one of several verticalsPPC, Web Design, Content MarketingCustom quotes only
Daniel Brian AdvertisingRochester, MichiganHealthcare is one of several verticalsSocial Media, Web Design, BrandingCustom quotes only
Darb ProductionsRiyadh, Saudi ArabiaHealthcare is one of several verticalsSEO, PPC, Social MediaDoctor plans from SAR 5,500/month; clinic plans from SAR…
DigeeMedDubai, United Arab EmiratesHealthcare onlySEO, PPC, Social MediaCustom quotes after a free audit
Digital GravityDubai, United Arab EmiratesHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quotes; inquiry form budget range from AED 5K…

Pricing and terms as of each profile’s last verified date.

What to Look For

Health system marketing runs on service lines, approvals and data governance. Agencies need to work within your compliance and IT teams, not around them.

  • Service line strategy: Campaigns for cardiology, oncology, orthopedics, maternity and other priorities tied to capacity and margin.
  • Enterprise data governance: Experience with consent management, server-side tagging and vendor review processes that pass your privacy office.
  • Physician and provider marketing: Directory accuracy, provider profiles and referral-facing content for clinicians.
  • Brand and reputation: Brand platforms, crisis readiness and community health messaging across a large footprint.
  • Approval workflows: Comfort with legal, clinical and compliance review cycles and documentation.

Compliance and Advertising Rules

Hospitals were at the center of the HHS fight over tracking technologies. OCR’s guidance says tracking tools on authenticated pages such as patient portals generally have access to protected health information, that tracking vendors handling PHI are generally business associates, and that cookie banners are not HIPAA authorizations. In June 2024 a federal court in American Hospital Association v. Becerra vacated the part covering a visitor’s IP address combined with visits to unauthenticated public pages about conditions or providers, and HHS withdrew its appeal that August. The rest of the guidance remains, along with state privacy laws and class action risk, so ask agencies how they handle tags on scheduling, symptom checker and find-a-doctor tools.

Ad platform rules also apply. Google’s personalized ads policy treats health conditions and invasive procedures as sensitive categories, so advertiser-curated audiences cannot be used to target them. Google generally prohibits clinical trial recruitment ads, with location-specific exceptions and limits, and prohibits speculative and experimental treatments. In the US, entities holding FDA licensure or approval for cell or gene therapies can request an exception. Meta’s personal attributes policy bars copy that implies a viewer or their family has a condition.

Claims about rankings, awards and outcomes should follow the FTC’s substantiation standard and the terms set by the organizations granting them.

How Engagements Usually Work

Health systems usually work with agencies of record under master service agreements, with statements of work per service line or campaign, or hire specialists for media buying, SEO or brand. Expect procurement, security questionnaires and business associate agreements before work starts, which can take months.

Ask for reporting on appointments, referrals and service line volume where your data warehouse allows, not only digital metrics. Clarify data ownership, retention, and how the agency documents tag changes for audit.

Red Flags

  • Default pixel setups on scheduling tools: This is exactly what OCR guidance targets.
  • No security documentation: An agency that cannot answer a vendor risk review is not ready for enterprise work.
  • Condition-based remarketing: This conflicts with Google policy and creates privacy exposure.
  • Award claims without terms: Use of rankings and badges should follow the issuer’s rules and be current.

Frequently Asked Questions

Can hospitals still use Meta and Google tracking pixels?

A 2024 court decision narrowed OCR’s guidance for unauthenticated public pages, but OCR still says tracking on patient portals and tools that capture health information involves PHI, requiring a business associate agreement or patient authorization. State laws and lawsuits add risk. Many systems now use server-side tagging and strict consent controls. Review your setup with counsel and your privacy office.

What does a health system marketing agency do?

Typical work includes brand strategy, service line campaigns, media planning and buying, SEO for locations and providers, content, and reporting tied to appointments or referrals. Larger agencies may also handle research, crisis communication and physician relations materials. Many systems combine an agency of record with specialist firms for specific channels.

How do hospitals measure marketing ROI?

The better approach links campaigns to downstream volume: appointments scheduled, referrals, procedures and, where finance allows, contribution margin by service line. That requires data sharing between marketing, scheduling and finance under privacy controls. Ask agencies how they have connected campaign data to outcomes for other systems without sending PHI to ad platforms.

Can hospitals advertise clinical trials on Google?

Google’s policy generally prohibits clinical trial recruitment ads, allowing them only in some locations and with limits, including no promotion of prescription drugs and no implication that the tested product is safe. Ask your agency to check the current location rules before planning a recruitment campaign, and route copy through your IRB and compliance teams.

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