COHN Marketing

A Cherry Street Office With Decades in Health Marketing

COHN Marketing works out of 501 South Cherry Street in Denver and presents healthcare as one of its main areas of expertise. Its healthcare page cites more than 25 years of healthcare marketing experience, a 14-year average team tenure and more than 200 brands supported. Clients shown on that page range from a rural hospital to an orthopedic and spine practice, a surgical management company and an organ donation nonprofit.

Content and Social Media Inside a Brand-First Agency

The agency groups its work into seven service lines: Brand Strategy, Content + Social Media, Creative Design, Digital, Marketing + Media, Public Relations and Video. For a hospital or specialty group, that means social media is planned as part of a wider brand and content program rather than sold as a standalone posting package. Video production and PR are handled in the same shop, which can help when a social calendar depends on patient stories, physician interviews or news coverage. Fewer handoffs between vendors also means fewer chances for a message to change between the press release and the post.

Rural Hospital, Spine Center and Surgical Group Work

COHN’s healthcare case studies cover Valley View Hospital, Panorama Orthopedic & Spine Center, MAX Surgical Specialty Management and Donor Alliance, and the page carries a testimonial from Craig Hospital, the Denver-area rehabilitation hospital. The mix points to experience with both hospital brands and physician-led specialty groups, with orthopedics showing up more than once.

Prospective clients reviewing these case studies can ask which ones included social media work and what the agency measured on those channels, since the healthcare page itself presents the work at a summary level.

Scoping Fees for Hospital Brand Programs

COHN does not publish pricing or contract terms, so fees are quoted per project or retainer. Hospitals comparing proposals can ask how the agency splits costs between strategy, content production, paid media and ongoing community management, and whether video shoots are priced separately from social posting.

Points to Raise With a Colorado Hospital Agency

• Which of your hospital or orthopedic clients do you currently run social media for, and can we see their channels?
• How do you approve patient stories and testimonials before they are posted?
• Will the same team handle PR, video and social, or are they separate groups?
• How do you report social results alongside brand and PR measures?