Independent directory. Every listing is checked against the agency’s own website. How we vet agencies

Healthcare Specialty

Plastic Surgery Marketing Agencies

Compare agencies that market aesthetic and reconstructive surgery practices. Listings show services, pricing signals and healthcare focus, so you can find firms that handle long consideration cycles, visual content rules and high-value consult booking without cutting corners.

Surgeon consulting with a patient
Agencies listed
59
Last fact-check
Nov 3, 2026
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SponsoredHealthcare only

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Best for
The buyers you serve best, in your own words
Specialties
The healthcare specialties you work with
Pricing
Your starting price or how you quote
  • SEO
  • PPC
  • Social Media
  • Web Design
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360grad Praxismarketing

Düsseldorf, Germany

Healthcare only

Düsseldorf agency building websites, SEO, Google Ads and branding for dentists, physicians, MVZs and clinics in Germany and Switzerland.

Best for
Dental and specialist practices in North Rhine-Westphalia wanting a website, local SEO and Google Ads
Specialties
Dental, Plastic Surgery, Dermatology, Chiropractic, Physical Therapy, Medical Practices
Pricing
SEO from EUR 480/month; other services quoted individually
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Nov 2026

ADN Médico

Monterrey, Mexico

Healthcare only

Monterrey medical marketing agency offering Google Ads, websites, SEO, local SEO and social media for doctors and clinics across Mexico.

Best for
Specialist doctors in northern Mexico wanting paid search, a new website and local SEO from a healthcare-only team
Specialties
Dental, Plastic Surgery, Dermatology, Physical Therapy, Mental Health, Medical Practices +2 more
Pricing
Custom quotes only; free initial consultation
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +1
No reviews yetVerified Nov 2026

Agência Cause

Ipatinga, Brazil

Healthcare only

Ipatinga and Belo Horizonte agency serving only doctors and clinics with Google and Meta ads, SEO, websites, CRM and front-desk sales training.

Best for
Private-pay doctors in Minas Gerais and beyond wanting ads plus CRM and front-desk training
Specialties
Dental, Plastic Surgery, Dermatology, Mental Health, Medical Practices
Pricing
Custom quotes only; free strategic diagnosis
  • SEO
  • PPC
  • Web Design
  • Content Marketing
  • +1
No reviews yetVerified Nov 2026

AnswebMed

Eguilles, France

Healthcare is a core vertical

Healthcare web division of an Aix-en-Provence agency, building medical websites and running SEO, AI search and social media for doctors, clinics and hospitals.

Best for
Physicians, imaging centers and clinic groups in southern France wanting a priced medical website plus SEO
Specialties
Plastic Surgery, Hospitals and Health Systems, Medical Practices, Orthopedics, Eye Care, Pharma and Life Sciences +2 more
Pricing
Basic medical website about €2,500 to €4,000; full site with SEO and booking from €5,000
Privacy
Says its medical sites focus on patient data protection with HTTPS and reliable servers;…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Nov 2026

Axcel Digital

Kuala Lumpur, Malaysia

Healthcare only

Kuala Lumpur healthcare digital agency running paid search, social ads, TikTok ads, local SEO and landing pages for aesthetic, dental and specialist clinics.

Best for
Aesthetic, dental and physiotherapy clinics in the Klang Valley wanting managed Google, Meta and TikTok ad campaigns
Specialties
Dental, Plastic Surgery, Dermatology, Med Spa, Chiropractic, Physical Therapy +2 more
Pricing
Custom quotes only
  • SEO
  • PPC
  • Social Media
  • Web Design
No reviews yetVerified Nov 2026

Brand Box Medical

Kloof, South Africa

Healthcare only

Small KwaZulu-Natal agency that markets doctors and clinics only, offering medical websites, social media, Google Ads, personal branding and ghostwriting.

Best for
Individual doctors and small private practices wanting social media, a website and a personal brand
Specialties
Dental, Plastic Surgery, Med Spa, Medical Practices
Pricing
Custom quotes only
  • PPC
  • Social Media
  • Web Design
  • Content Marketing
  • +1
No reviews yetVerified Nov 2026

Branding Pioneers

Gurugram, India

Healthcare only

Gurugram healthcare-only agency offering SEO, paid media, social, branding and websites to hospitals, IVF centres, dental and aesthetic practices.

Best for
Indian hospitals and specialty practices wanting a healthcare-only team with published pricing
Specialties
Dental, Plastic Surgery, Mental Health, Hospitals and Health Systems, Orthopedics, Fertility
Pricing
Practice from ₹50,000/month ($1,500 outside India); Hospital from ₹1,50,000/month ($5,000); Enterprise custom
Privacy
States HIPAA-aware practices, GDPR and DPDP Act alignment, and a BAA and NDA on…
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
No reviews yetVerified Nov 2026

Clicta Digital

Denver, Colorado

Healthcare is one of several verticals

Denver digital agency running paid social, AI SEO, PPC and website work for medical practices, med spas and other elective care providers.

Best for
Med spas and elective care practices in Colorado wanting paid social run together with SEO and search ads
Specialties
Dental, Orthodontics, Plastic Surgery, Med Spa, Physical Therapy, Medical Practices +4 more
Pricing
Custom quotes after a free consultation
Privacy
Says websites, forms, tracking and ad audiences are set up for HIPAA from the…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +2
No reviews yetVerified Nov 2026

Clinic Scalers

Dubai, United Arab Emirates

Healthcare only

Healthcare-only agency in Dubai Marina offering medical SEO, AI search, Google Ads, paid social, clinic websites and reputation work for clinics.

Best for
Dental and aesthetic clinics in Dubai wanting search, ads and reputation handled by a healthcare-only team
Specialties
Dental, Plastic Surgery, Dermatology, Medical Practices, Orthopedics, Fertility +1 more
Pricing
Custom monthly quotes after a free written audit; ad spend paid directly to Google or Meta
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Nov 2026

DarkMatter

Johannesburg, South Africa

Healthcare is one of several verticals

Johannesburg creative communications agency producing video, social, influencer and brand campaigns for pharma brands and specialist medical practices.

Best for
Pharma and consumer health brands, and specialist practices, in South Africa wanting video-led social campaigns and branding
Specialties
Plastic Surgery, Orthopedics, Pharma and Life Sciences
Pricing
Custom quotes only
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +4
No reviews yetVerified Nov 2026

Digital Limelight Media

Grand Rapids, Michigan

Healthcare is a core vertical

Grand Rapids agency offering websites, SEO, AI search optimization, ads and patient conversion tools to aesthetic, medical and dental practices, including pain clinics.

Best for
Pain practices wanting marketing tied to revenue reporting and lead follow-up
Specialties
Dental, Plastic Surgery, Med Spa, Hearing Care, Pain Management
Pricing
Custom quote
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
5.0based on 95 Google reviews +1 more siteVerified Oct 2026

Digital Logic

Shreveport, Louisiana

Healthcare is one of several verticals

Shreveport performance agency running PPC, SEO, conversion work and websites for fertility clinics and many other medical specialties.

Best for
Fertility clinics wanting a paid-search-first agency with tight keyword targeting
Specialties
Dental, Orthodontics, Plastic Surgery, Chiropractic, Physical Therapy, Hospitals and Health Systems +5 more
Pricing
Custom quote; free marketing plan
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +1
No reviews yetVerified Oct 2026

Digital Practice

Joondalup, Australia

Healthcare only

Western Australia medical marketing agency building websites, SEO and content for specialist practices, including several gastroenterology and endoscopy clinics.

Best for
Australian gastroenterology and endoscopy practices wanting a new website with search-focused patient content
Specialties
Plastic Surgery, Orthopedics, Fertility, Women's Health, Gastroenterology, Pain Management
Pricing
Custom quotes; free online appointment with a digital strategist
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

Digital Spotlight

Santa Monica, California

Healthcare is a core vertical

Santa Monica SEO and paid ads agency focused on surgeons, with a dedicated marketing program for ambulatory surgery centers.

Best for
Surgery centers wanting SEO and paid search aimed at self-referred and elective patients
Specialties
Plastic Surgery, Weight Loss and Bariatric, Ambulatory Surgery Centers
Pricing
Custom quote; flat monthly pricing for SEO
  • SEO
  • PPC
  • Social Media
  • Content Marketing
  • +1
5.0based on 8 Google reviewsVerified Oct 2026

Docleads

Munich, Germany

Healthcare only

Munich agency run by a jameda co-founder, offering SEO, Google Ads, websites and video marketing for specialist practices, dentists and clinics.

Best for
Specialist and private practices in southern Germany seeking SEO and paid search with reported case results
Specialties
Dental, Plastic Surgery, Hospitals and Health Systems, Medical Practices, Orthopedics, Fertility
Pricing
Custom quotes only
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
No reviews yetVerified Nov 2026

DocRelations

Düsseldorf, Germany

Healthcare only

Practice marketing firm in Düsseldorf and Bayreuth handling websites, SEO, AI search visibility, Google Ads and recruiting for doctors and dentists.

Best for
German private and specialist practices that want SEO, AI search visibility and recruiting from one vendor
Specialties
Dental, Orthodontics, Plastic Surgery, Dermatology, Mental Health, Medical Practices +1 more
Pricing
Custom quotes through an online offer configurator; no public price list
Privacy
Describes its website hosting as GDPR-compliant (DSGVO-konform) with servers in Germany
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +5
No reviews yetVerified Nov 2026

DoctorLogic

Plano, Texas

Healthcare only

Plano, Texas healthcare marketing company offering websites, SEO, content, paid ads and reputation tools to dermatology, plastic surgery, med spa and dental practices.

Best for
Dermatology and aesthetic practices wanting a packaged website and SEO platform with reputation tools
Specialties
Dental, Plastic Surgery, Dermatology, Med Spa
Pricing
Custom quote; prospects book a demo
Privacy
HIPAA-compliant website designs
  • SEO
  • PPC
  • Web Design
  • Content Marketing
  • +1
No reviews yetVerified Oct 2026

E-Clínica

Belém, Brazil

Healthcare only

Belém agency marketing doctors, dentists, clinics, hospitals and labs with social media, ads, websites, SEO, email and video content.

Best for
Doctors, dentists and hospitals in Pará and northern Brazil wanting a local health-focused agency
Specialties
Dental, Plastic Surgery, Dermatology, Hospitals and Health Systems, Medical Practices
Pricing
Custom quotes only
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +4
No reviews yetVerified Nov 2026

EireDigital Clinic

Dublin, Ireland

Healthcare is a core vertical

Dublin agency building websites, booking systems and Google, Meta and TikTok ad campaigns for aesthetic clinics, medspas and cosmetic dentists.

Best for
Aesthetic clinics and medspas in Ireland wanting paid ads and online booking handled together
Specialties
Dental, Plastic Surgery, Med Spa, Digital Health
Pricing
Packages from €499/month; ad spend billed separately
Privacy
Lists GDPR compliance as a feature of the clinic websites it builds
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +1
No reviews yetVerified Nov 2026

Etna Interactive

San Luis Obispo, California

Healthcare only

Remote marketing firm serving plastic surgeons, med spas, dermatologists and ophthalmologists with websites, SEO, answer engine optimization and paid ads.

Best for
Plastic surgery and aesthetic practices wanting an established specialist with its own reputation and gallery tools
Specialties
Plastic Surgery, Dermatology, Med Spa, Eye Care
Pricing
Custom quote; paid advertising comes in several support levels
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Oct 2026

Foster Web Marketing

Alexandria, Virginia

Healthcare is a core vertical

Alexandria, Virginia healthcare web marketing firm with long-running podiatry work, its own DSS website platform, and SEO, content, video and ad services.

Best for
Podiatry practices wanting a long-term web, content and SEO partner on a managed platform
Specialties
Dental, Plastic Surgery, Med Spa, Orthopedics, Podiatry
Pricing
Custom quote
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
4.9based on 140 Google reviews +2 more sitesVerified Oct 2026

Full Blast Creative

Calgary, Canada

Healthcare is one of several verticals

Calgary creative and digital agency with a healthcare practice covering branding, websites, SEO, paid search and video for clinics and physicians.

Best for
Alberta clinics and physicians wanting branding, a new website and search campaigns from one creative team
Specialties
Dental, Plastic Surgery, Physical Therapy, Mental Health, Medical Practices, Eye Care
Pricing
Custom estimates only
Privacy
Healthcare page references provincial College of Physicians and Surgeons advertising standards, Health Canada rules,…
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +4
No reviews yetVerified Nov 2026

Glacial Multimedia

Portland, Maine

Healthcare only

Employee-owned Maine agency known for ophthalmology work, building websites, SEO, AEO and paid campaigns for eye care and other surgical practices.

Best for
Ophthalmology and refractive surgery practices wanting an eye-care-experienced web and search team
Specialties
Dental, Plastic Surgery, Orthopedics, Eye Care, Weight Loss and Bariatric, Women's Health +4 more
Pricing
Custom quote
Privacy
HIPAA-compliant lead management and HIPAA-compliant forms
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
5.0based on 21 Facebook reviews +1 more siteVerified Oct 2026

GMR Web Team

Tustin, California

Healthcare only

Tustin, California healthcare marketing firm pairing reputation management and patient surveys with websites, SEO and paid search for medical and dental practices.

Best for
Urgent care groups and outpatient centers wanting review generation and patient feedback tied to SEO and a new website
Specialties
Dental, Plastic Surgery, Physical Therapy, Addiction Treatment, Hospitals and Health Systems, Medical Practices +8 more
Pricing
Custom quote
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
4.9based on 17 Google reviews +1 more siteVerified Oct 2026

Healthcare is a core vertical

Marketing platform and service provider for med spas and aesthetic practices, combining websites, SEO and GEO, paid ads, reviews and an AI front desk.

Best for
Med spas wanting a combined website, CRM, reviews and marketing platform rather than a traditional agency
Specialties
Dental, Plastic Surgery, Dermatology, Med Spa, Gastroenterology
Pricing
Essentials, Accelerator and Elite plans; paid ads add-on in tiers managing up to $1,500, $3,500 or…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +2
No reviews yetVerified Oct 2026

Healthmark

Singapore, Singapore

Healthcare only

Healthcare-only Singapore agency serving specialist, aesthetic and allied health clinics with SEO, Google Ads, social media, content and websites since 2013.

Best for
Singapore specialist clinics wanting a healthcare-only team for search and social on flexible terms
Specialties
Dental, Plastic Surgery, Med Spa, Medical Practices, Orthopedics, Digital Health
Pricing
Custom quotes only
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +1
No reviews yetVerified Nov 2026

Hillflare

San Pedro Garza García, Mexico

Healthcare is a core vertical

San Pedro Garza García agency selling SEO, Google Ads, websites and AI WhatsApp reception to clinics, dentists and specialists in Mexico.

Best for
Clinics and dental practices around Monterrey wanting priced packages that combine SEO, ads and automated WhatsApp reception
Specialties
Dental, Plastic Surgery, Dermatology, Med Spa, Medical Practices, Fertility +1 more
Pricing
Packages from $8,999 to $32,999 MXN/month plus IVA; ad spend, SEO setup and website work billed…
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
No reviews yetVerified Nov 2026

HMA – Healthcare Marketing Agency

Dubai, United Arab Emirates

Healthcare only

Dubai agency marketing doctors and clinics only, offering medical SEO, AI search visibility, PPC, social media, video and websites.

Best for
Individual specialists and surgeons in Dubai wanting personal branding, medical SEO and AI search visibility
Specialties
Dental, Plastic Surgery, Dermatology, Chiropractic, Orthopedics, Fertility +3 more
Pricing
Custom quotes only
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

Holográfico

Guadalajara, Mexico

Healthcare is one of several verticals

Guadalajara advertising and digital agency with a medical marketing team running social media, Google Ads, websites and video for clinics.

Best for
Clinics in Guadalajara and the Pacific coast wanting social media, video and Google Ads from one local team
Specialties
Dental, Orthodontics, Plastic Surgery, Dermatology, Med Spa, Mental Health +2 more
Pricing
Custom quotes only; free consultation
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +3
No reviews yetVerified Nov 2026

Ignite Digital

Mississauga, Canada

Healthcare is one of several verticals

Canadian digital marketing firm offering SEO, paid search and web development, with a dedicated program for addiction treatment and rehab centers.

Best for
Rehab and addiction treatment centers
Specialties
Plastic Surgery, Addiction Treatment
Pricing
Custom quote; free SEO audit and consultation
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +2
4.8based on 121 Google reviews +2 more sitesVerified Oct 2026

Side-by-Side Comparison

AgencyHeadquartersHealthcare focusCore servicesPublished pricing
360grad PraxismarketingDüsseldorf, GermanyHealthcare onlySEO, AEO and GEO, PPCSEO from EUR 480/month; other services quoted individually
ADN MédicoMonterrey, MexicoHealthcare onlySEO, AEO and GEO, PPCCustom quotes only; free initial consultation
Agência CauseIpatinga, BrazilHealthcare onlySEO, PPC, Web DesignCustom quotes only; free strategic diagnosis
AnswebMedEguilles, FranceHealthcare is a core verticalSEO, AEO and GEO, PPCBasic medical website about €2,500 to €4,000; full site…
Axcel DigitalKuala Lumpur, MalaysiaHealthcare onlySEO, PPC, Social MediaCustom quotes only
Brand Box MedicalKloof, South AfricaHealthcare onlyPPC, Social Media, Web DesignCustom quotes only
Branding PioneersGurugram, IndiaHealthcare onlySEO, PPC, Social MediaPractice from ₹50,000/month ($1,500 outside India); Hospital from ₹1,50,000/month…
Clicta DigitalDenver, ColoradoHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quotes after a free consultation
Clinic ScalersDubai, United Arab EmiratesHealthcare onlySEO, AEO and GEO, PPCCustom monthly quotes after a free written audit; ad…
DarkMatterJohannesburg, South AfricaHealthcare is one of several verticalsSEO, PPC, Social MediaCustom quotes only
Digital Limelight MediaGrand Rapids, MichiganHealthcare is a core verticalSEO, AEO and GEO, PPCCustom quote
Digital LogicShreveport, LouisianaHealthcare is one of several verticalsSEO, PPC, Social MediaCustom quote; free marketing plan
Digital PracticeJoondalup, AustraliaHealthcare onlySEO, AEO and GEO, PPCCustom quotes; free online appointment with a digital strategist
Digital SpotlightSanta Monica, CaliforniaHealthcare is a core verticalSEO, PPC, Social MediaCustom quote; flat monthly pricing for SEO
DocleadsMunich, GermanyHealthcare onlySEO, PPC, Social MediaCustom quotes only
DocRelationsDüsseldorf, GermanyHealthcare onlySEO, AEO and GEO, PPCCustom quotes through an online offer configurator; no public…
DoctorLogicPlano, TexasHealthcare onlySEO, PPC, Web DesignCustom quote; prospects book a demo
E-ClínicaBelém, BrazilHealthcare onlySEO, PPC, Social MediaCustom quotes only
EireDigital ClinicDublin, IrelandHealthcare is a core verticalSEO, PPC, Social MediaPackages from €499/month; ad spend billed separately
Etna InteractiveSan Luis Obispo, CaliforniaHealthcare onlySEO, AEO and GEO, PPCCustom quote; paid advertising comes in several support levels
Foster Web MarketingAlexandria, VirginiaHealthcare is a core verticalSEO, PPC, Social MediaCustom quote
Full Blast CreativeCalgary, CanadaHealthcare is one of several verticalsSEO, PPC, Social MediaCustom estimates only
Glacial MultimediaPortland, MaineHealthcare onlySEO, AEO and GEO, PPCCustom quote
GMR Web TeamTustin, CaliforniaHealthcare onlySEO, AEO and GEO, PPCCustom quote
Growth99Healthcare is a core verticalSEO, AEO and GEO, PPCEssentials, Accelerator and Elite plans; paid ads add-on in…
HealthmarkSingapore, SingaporeHealthcare onlySEO, PPC, Social MediaCustom quotes only
HillflareSan Pedro Garza García, MexicoHealthcare is a core verticalSEO, PPC, Social MediaPackages from $8,999 to $32,999 MXN/month plus IVA; ad…
HMA – Healthcare Marketing AgencyDubai, United Arab EmiratesHealthcare onlySEO, AEO and GEO, PPCCustom quotes only
HolográficoGuadalajara, MexicoHealthcare is one of several verticalsSEO, PPC, Social MediaCustom quotes only; free consultation
Ignite DigitalMississauga, CanadaHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quote; free SEO audit and consultation

Pricing and terms as of each profile’s last verified date.

From the blog

Guides on Plastic Surgery Marketing

All articles

What to Look For

Surgical patients research for months, compare surgeons on credentials and results, and often book a paid consult. The agency needs to handle that long cycle, along with the strict rules on images and targeting.

  • Procedure-level content: Pages for each procedure written or reviewed by the surgeon, covering candidacy, recovery and risks rather than just benefits.
  • Gallery operations: A consent workflow for before-and-after photos, consistent photography standards, and the ability to remove images quickly when a patient revokes consent.
  • Consult funnel management: Lead handling, consult fee policies, financing messaging and follow-up sequences that respect patient privacy.
  • Paid social within the rules: Experience running Meta and TikTok campaigns for cosmetic procedures without disapprovals or account restrictions.
  • Surgeon brand building: Credential-forward profiles, media appearances and video that build trust before the first visit.

Compliance and Advertising Rules

Platform rules shape most creative decisions. Meta requires ads for cosmetic procedures and surgeries to target people 18 and older. It allows before-and-after transformations in those ads but bans statements of inferiority about appearance, meaning copy that attacks a person’s looks or body parts. Google classes invasive procedures, including cosmetic surgery and injections, as a sensitive category for personalized ads, so advertiser-curated audiences such as remarketing lists and customer match cannot be used for them.

Professional guidance adds detail. The American Society of Plastic Surgeons’ social media guidelines say informed consent is required for any promotional use of patient images, that a patient tagging the surgeon in a message is not consent, that identifying tattoos or marks should be disguised where possible, and that atypical results must be clearly disclosed. Testimonials should come from actual patients, with any compensation disclosed, which matches the FTC’s rule on reviews and testimonials in effect since October 2024.

Privacy applies to the funnel itself. HHS OCR guidance says tracking tools on patient portals and some scheduling or consult request tools can capture protected health information, so ask how the agency configures pixels on consult forms and photo upload tools.

How Engagements Usually Work

Most engagements pair a monthly retainer for SEO, content and paid media management with separate ad spend, plus project fees for photography, video or a site rebuild. Setup often takes one to three months because galleries, consent records and tracking need to be in place before scaling ads.

Ask for reporting on consults booked, consult show rate and procedures scheduled by source. Confirm who owns the photo library and ad accounts, how quickly content can be pulled on request, and whether the agency works with competing surgeons nearby.

Red Flags

  • Edited or borrowed result photos: Retouched, stock or manufacturer images presented as your results are misleading.
  • Body-shaming copy: Negative appearance language breaks Meta rules and undermines trust.
  • Remarketing to past site visitors for surgery: This conflicts with Google’s personalized ads policy for invasive procedures.
  • No consent records for gallery images: Every image should trace back to a signed release.
  • Promises of specific outcomes: Results vary by patient and claims need support.

Frequently Asked Questions

Can plastic surgeons use before-and-after photos in ads?

Meta allows before-and-after transformations for cosmetic procedures when ads target people 18 and older and avoid negative statements about appearance. You also need the patient’s informed, written consent, and ASPS guidance says atypical results should be clearly disclosed. Many practices keep their fullest galleries on the website and use a smaller set of approved images in ads.

How much do plastic surgery marketing agencies charge?

Pricing depends on scope, number of procedures promoted, content production and ad spend. Agencies usually bill a monthly management fee, with paid media billed separately and project fees for video, photography or web builds. There is no reliable published industry average, so compare proposals on deliverables, reporting and who owns the assets rather than headline price.

Why do my cosmetic surgery ads keep getting rejected?

Common causes include targeting users under 18, copy that comments negatively on appearance, sexually suggestive imagery, and audience settings that conflict with health targeting rules. Google restricts remarketing and customer match for invasive procedures. An experienced agency should be able to read the disapproval reason and adjust creative or targeting rather than resubmitting the same ad.

Should a plastic surgery practice advertise on TikTok?

It can work for awareness and education, particularly for non-surgical services, but cosmetic procedure ads on social platforms face age and content restrictions and surgical decisions take longer than a short video can carry. Ask the agency how it measures TikTok’s contribution to consults, and make sure patient content follows the same consent process as your website gallery.

Do surgeon testimonials need disclosures?

If a patient or influencer received free or discounted treatment, or any other payment, that connection must be clearly disclosed. ASPS guidance also says testimonials should come from actual patients, and the FTC prohibits fake testimonials and undisclosed insider reviews. Testimonials that describe unusual results should make clear that outcomes differ from patient to patient.

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