Independent directory. Every listing is checked against the agency’s own website. How we vet agencies

Healthcare Specialty

Plastic Surgery Marketing Agencies

Compare agencies that market aesthetic and reconstructive surgery practices. Listings show services, pricing signals and healthcare focus, so you can find firms that handle long consideration cycles, visual content rules and high-value consult booking without cutting corners.

Surgeon consulting with a patient
Agencies listed
59
Last fact-check
Nov 3, 2026

Incredible Marketing

Lake Forest, California

Healthcare is a core vertical

Southern California agency for aesthetic practices, offering custom websites, SEO, content marketing and social media for plastic surgeons and skin clinics.

Best for
Plastic surgery practices wanting a custom website with SEO and content
Specialties
Plastic Surgery, Dermatology
Pricing
Custom quote
  • SEO
  • Social Media
  • Web Design
  • Content Marketing
4.8based on 57 Google reviews +2 more sitesVerified Oct 2026

KOP Med

São Paulo, Brazil

Healthcare only

São Paulo agency building websites, SEO, GEO and paid search for doctors, clinics, hospitals and labs under CFM advertising rules.

Best for
Doctors and clinics that want a search-focused website with SEO and AI answer visibility under CFM rules
Specialties
Dental, Plastic Surgery, Dermatology, Med Spa, Mental Health, Hospitals and Health Systems +1 more
Pricing
Plan tiers listed; prices quoted on request
  • SEO
  • AEO and GEO
  • PPC
  • Web Design
No reviews yetVerified Nov 2026

Lead to Conversion

Cuyahoga Falls, Ohio

Healthcare is a core vertical

Ohio search and paid media agency serving bariatric surgery programs, hospice, senior living, concierge medicine and other healthcare clients.

Best for
Bariatric, hospice and senior living providers
Specialties
Plastic Surgery, Med Spa, Addiction Treatment, Medical Practices, Orthopedics, Senior Living +8 more
Pricing
Local SEO from $750/month per location; PPC from $1,000/month; websites from $4,800; SEO consulting $200/hour
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +2
4.8based on 16 Clutch reviewsVerified Oct 2026

Lifted Logic

Overland Park, Kansas

Healthcare is a core vertical

Kansas City-area agency with a medical division serving OB/GYN, dermatology, plastic surgery and med spa practices through websites, SEO, AI optimization and ads.

Best for
OB/GYN and multi-service medical practices
Specialties
Dental, Plastic Surgery, Dermatology, Med Spa, Chiropractic, Physical Therapy +3 more
Pricing
Custom quote; free consultation and ROI calculator
Privacy
HIPAA-compliant website hosting; campaigns designed with HIPAA in mind
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +2
5.0based on 161 Google reviews +2 more sitesVerified Oct 2026

Marketing Dose

Jeddah, Saudi Arabia

Healthcare is a core vertical

Medical marketing firm with a Jeddah base offering social media, clinic websites, SEO, Google Ads and video content for clinics, hospitals and pharma companies.

Best for
Saudi clinics and medical suppliers wanting Arabic social content, video and a booking-ready website from one team
Specialties
Dental, Plastic Surgery, Dermatology, Hospitals and Health Systems, Medical Practices, Eye Care +3 more
Pricing
Custom quotes only
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
No reviews yetVerified Nov 2026

Más Pacientes

Madrid, Spain

Healthcare only

Madrid healthcare marketing agency helping private clinics win first visits through SEO, AI search, paid ads, websites and reputation work.

Best for
Private clinics in Spain wanting one healthcare-only team for first-visit growth, from ads to reception processes
Specialties
Dental, Plastic Surgery, Dermatology, Med Spa, Physical Therapy, Mental Health +3 more
Pricing
Custom quotes only
Privacy
States it complies with the GDPR (RGPD), processes contact data on a consent basis…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +6
No reviews yetVerified Nov 2026

MEDADX

Tijuana, Mexico

Healthcare only

Tijuana medical marketing team offering SEO, Google Ads, Meta Ads and websites for doctors, dentists, surgeons and medical tourism clinics.

Best for
Tijuana and border-area clinics, including medical tourism providers, wanting SEO and paid ads at a published starting price
Specialties
Dental, Plastic Surgery, Medical Practices
Pricing
Plans from $12,500 MXN/month; recommended ad spend from $7,500 MXN/month
  • SEO
  • PPC
  • Social Media
  • Web Design
No reviews yetVerified Nov 2026

medBrander

Zurich, Switzerland

Healthcare only

Zurich branding and performance agency for doctors, dentists, practices and clinics, covering positioning, photography, websites, SEO and Google Ads.

Best for
Specialist practices and clinic centers in the Zurich area wanting a new brand, photography and website with search marketing
Specialties
Dental, Plastic Surgery, Hospitals and Health Systems, Medical Practices, Orthopedics, Eye Care
Pricing
Website packages by size (STARTER, EXTENSION, PROFESSIONAL); fees on request
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
No reviews yetVerified Nov 2026

Medical Marketing Group

Sydney, Australia

Healthcare only

Sydney healthcare-only agency offering SEO, paid ads, websites, AI search visibility and automation to clinics, telehealth brands and allied health practices.

Best for
Australian clinics and telehealth brands wanting SEO, paid ads and tracking from a healthcare-only team
Specialties
Dental, Plastic Surgery, Dermatology, Physical Therapy, Mental Health, Hospitals and Health Systems +6 more
Pricing
Custom quotes after a discovery call
Privacy
Shows a Privacy Act Data Compliant badge and mentions encrypted patient data handling; notes…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

MINA Medical Marketing

Hamilton, Canada

Healthcare only

Hamilton-based Canadian agency that builds websites and runs SEO, paid ads and social campaigns only for clinics, surgeons, dentists and med spas.

Best for
Canadian private clinics and surgical practices
Specialties
Dental, Plastic Surgery, Dermatology, Med Spa, Chiropractic, Physical Therapy +8 more
Pricing
Custom quote; free consultation
Privacy
PHIPA logo; separate compliant web hosting service
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +3
4.9based on 39 Google reviewsVerified Oct 2026

Mood Marketing

Seville, Spain

Healthcare is a core vertical

Seville marketing agency for aesthetic and plastic surgery clinics offering web design, SEO, Meta and Google Ads, branding and email.

Best for
Aesthetic clinics and plastic surgeons in Andalusia wanting websites, local SEO and Meta Ads
Specialties
Dental, Plastic Surgery, Med Spa, Mental Health
Pricing
Custom quotes only
Privacy
Privacy notice sets out GDPR data subject rights and cites Spain's LSSI law for…
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
No reviews yetVerified Nov 2026

MyNucleo

Barcelona, Spain

Healthcare only

Barcelona digital marketing agency for aesthetic medicine clinics and plastic surgeons, covering social media, paid ads, SEO, websites and brand design.

Best for
Aesthetic clinics and plastic surgeons in Spain wanting social media, paid ads and a new website from a niche team
Specialties
Plastic Surgery, Med Spa
Pricing
Custom quotes after a free 30-minute online diagnosis
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +5
No reviews yetVerified Nov 2026

OOm

Singapore, Singapore

Healthcare is one of several verticals

Singapore performance marketing agency running SEO, GEO, Google and Meta ads, content and websites for clinics, hospitals and medical groups.

Best for
Eye, physio and specialist clinics wanting SEO and paid search with named local references
Specialties
Plastic Surgery, Dermatology, Physical Therapy, Hospitals and Health Systems, Medical Practices, Fertility +1 more
Pricing
Custom quotes only
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Nov 2026

Practice Builders

Durham, North Carolina

Healthcare only

Durham, North Carolina healthcare marketing firm offering websites, SEO, reputation management and social media to medical, dental and therapy practices since 1979.

Best for
Independent practices and smaller surgery or urgent care centers
Specialties
Dental, Orthodontics, Plastic Surgery, Dermatology, Med Spa, Chiropractic +19 more
Pricing
Custom quote; monthly budgets from under $400 to over $1,201
  • SEO
  • Social Media
  • Web Design
  • Content Marketing
  • +2
4.2based on 32 Google reviews +1 more siteVerified Oct 2026

Praxis360

Nagpur, India

Healthcare only

Nagpur agency focused on doctors, building websites and running SEO, local search and performance marketing for clinics across many specialties.

Best for
Independent doctors and small clinics in India wanting a website, local SEO and Google ads
Specialties
Dental, Plastic Surgery, Physical Therapy, Medical Practices, Orthopedics, Fertility +1 more
Pricing
No published pricing
  • SEO
  • PPC
  • Web Design
  • Branding
No reviews yetVerified Nov 2026

Prism Digital

Dubai, United Arab Emirates

Healthcare is one of several verticals

Dubai World Trade Center agency with a healthcare practice offering SEO, social media, paid ads, websites and branding to clinics and hospitals.

Best for
UAE dental, skin and aesthetic clinics wanting SEO and a new website from a local full-service agency
Specialties
Dental, Plastic Surgery, Dermatology, Hospitals and Health Systems, Veterinary
Pricing
Custom quotes only
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
No reviews yetVerified Nov 2026

Promozione Medica

Milan, Italy

Healthcare only

Milan medical marketing consultancy for doctors, dentists and clinics offering SEO, Google and Meta ads, reputation, content and lead generation.

Best for
Doctors, dentists and outpatient clinics in Italy wanting a medically trained consultant handling SEO, ads and compliance
Specialties
Dental, Plastic Surgery, Mental Health, Medical Practices, Eye Care, Veterinary
Pricing
Custom quotes only; personalized consultation and online presence analysis on request
Privacy
Contact forms reference consent under the GDPR (EU Regulation 679/2016)
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +5
No reviews yetVerified Nov 2026

Rosemont Media

San Diego, California

Healthcare only

San Diego agency building websites, SEO, GEO and social campaigns for plastic surgeons, cosmetic dentists and other elective medical specialists.

Best for
Plastic surgeons and cosmetic dentists
Specialties
Dental, Plastic Surgery, Orthopedics, Eye Care, Weight Loss and Bariatric, Ambulatory Surgery Centers
Pricing
Custom quote
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
5.0based on 79 Google reviews +1 more siteVerified Oct 2026

Sagapixel

Philadelphia, Pennsylvania

Healthcare only

Philadelphia-area healthcare digital agency offering SEO, generative engine optimization, PPC and web design to healthtech firms and specialty providers.

Best for
Healthtech companies and specialty practices
Specialties
Dental, Orthodontics, Plastic Surgery, Dermatology, Med Spa, Mental Health +8 more
Pricing
Client budgets from $1,500 to $20,000+ per month
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +1
4.9based on 14 DesignRush reviews +2 more sitesVerified Oct 2026

Search Business Group

Fullerton, California

Healthcare is a core vertical

California and Nevada agency offering SEO, PPC, websites and branding to dozens of medical specialties, with a dedicated pain management program.

Best for
Pain practices wanting SEO on monthly plans
Specialties
Dental, Orthodontics, Plastic Surgery, Dermatology, Med Spa, Chiropractic +7 more
Pricing
Healthcare SEO plans from $1,950/month
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
5.0based on 62 Google reviews +2 more sitesVerified Oct 2026

Shantal Marketing Médico

São Paulo, Brazil

Healthcare is a core vertical

São Paulo agency building medical authority for doctors and hospitals through SEO, GEO and AEO, websites, blogs, paid traffic and social media.

Best for
Specialist doctors and hospitals wanting long-term search and AI answer authority
Specialties
Plastic Surgery, Dermatology, Hospitals and Health Systems, Medical Practices, Orthopedics, Eye Care
Pricing
Quoted after the Raio-X diagnostic meeting
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Nov 2026

SmartSites

Paramus, New Jersey

Healthcare is a core vertical

New Jersey digital marketing agency serving hundreds of healthcare organizations with SEO, PPC, AI search and web services, including podiatry clients.

Best for
Podiatry and specialty practices in the Northeast
Specialties
Dental, Plastic Surgery, Med Spa, Chiropractic, Mental Health, Addiction Treatment +6 more
Pricing
Custom quote based on specialty, market and services
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +2
5.0based on 895 Google reviews +3 more sitesVerified Oct 2026

Sperduti Communications

Scottsdale, Arizona

Healthcare only

Scottsdale firm that works only with medical services, combining in-person physician outreach visits with web design, advertising and social media marketing.

Best for
Phoenix-area specialty practices wanting physician referral outreach paired with social media and a new website
Specialties
Plastic Surgery, Dermatology, Hospitals and Health Systems, Medical Practices, Urgent Care, Women's Health
Pricing
Complimentary consultation and marketing plan; fees not published
  • Social Media
  • Web Design
  • Branding
No reviews yetVerified Nov 2026

Stethon Digital Marketing

Aventura, Florida

Healthcare only

Aventura, Florida healthcare marketing agency with a dedicated pain management program covering SEO, AI search, paid ads, websites and reviews.

Best for
Pain and interventional spine practices wanting SEO, AI search and paid ads under a BAA
Specialties
Plastic Surgery, Med Spa, Chiropractic, Mental Health, Fertility, Pain Management
Pricing
Fixed monthly proposals after a free audit; no prices published
Privacy
States it signs a Business Associate Agreement and configures GA4 and call tracking to…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Nov 2026

Healthcare only

Jales agency positioning specialist doctors and clinics across Brazil with Google Ads, Instagram, websites and front-desk guidance, one specialty per city.

Best for
Private-pay specialist doctors wanting a managed marketing program with local exclusivity
Specialties
Plastic Surgery, Dermatology, Mental Health, Medical Practices, Eye Care
Pricing
Fixed monthly fee set in proposal; ad spend paid directly to Google and Meta
  • SEO
  • PPC
  • Social Media
  • Web Design
No reviews yetVerified Nov 2026

VisualFizz

Chicago, Illinois

Healthcare is one of several verticals

Chicago digital agency on North Michigan Avenue offering organic and paid social, SEO, PPC and branding to health, wellness and dental brands.

Best for
Chicago health and dental brands wanting organic and paid social run beside SEO and branding
Specialties
Plastic Surgery, Mental Health, Hospitals and Health Systems, Medical Devices
Pricing
Custom quotes only
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +1
No reviews yetVerified Nov 2026

WE Marketing Médico

Campo Grande, Brazil

Healthcare only

Campo Grande agency focused on doctors since 2014, running Google and Instagram ads, websites, logos, AI receptionists and CRM for private practices.

Best for
Doctors seeking private-pay patients through Google and Instagram ads with CRM support
Specialties
Plastic Surgery, Dermatology, Mental Health, Medical Practices, Orthopedics, Eye Care +1 more
Pricing
Custom quotes only; free initial analysis
  • SEO
  • PPC
  • Web Design
  • Branding
No reviews yetVerified Nov 2026

Wisevu

Mississauga, Canada

Healthcare is a core vertical

Mississauga, Ontario healthcare marketing agency serving OB/GYN, gynecologic surgery, plastic surgery and med spa clinics with SEO, AI search, paid ads and websites.

Best for
OB/GYN and cosmetic gynecology practices wanting SEO-led growth
Specialties
Dental, Plastic Surgery, Med Spa, Medical Practices, Women's Health
Pricing
Custom quote; monthly budgets from under $2,000 to $50,000+
Privacy
Campaigns built to align with HIPAA and PHIPA
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
5.0based on 23 Google reviewsVerified Oct 2026

WTA3

São Paulo, Brazil

Healthcare only

São Paulo health-only agency founded in 2006 offering SEO, Google and Meta ads, websites, AEO, CRM and AI receptionist tools for clinics.

Best for
Specialist clinics wanting search, ads, CRM and AI answer visibility from one health-only team
Specialties
Plastic Surgery, Dermatology, Hospitals and Health Systems, Medical Practices, Orthopedics, Eye Care
Pricing
Custom quotes only; one free consulting hour offered
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +2
No reviews yetVerified Nov 2026

Side-by-Side Comparison

AgencyHeadquartersHealthcare focusCore servicesPublished pricing
Incredible MarketingLake Forest, CaliforniaHealthcare is a core verticalSEO, Social Media, Web DesignCustom quote
KOP MedSão Paulo, BrazilHealthcare onlySEO, AEO and GEO, PPCPlan tiers listed; prices quoted on request
Lead to ConversionCuyahoga Falls, OhioHealthcare is a core verticalSEO, AEO and GEO, PPCLocal SEO from $750/month per location; PPC from $1,000/month;…
Lifted LogicOverland Park, KansasHealthcare is a core verticalSEO, AEO and GEO, PPCCustom quote; free consultation and ROI calculator
Marketing DoseJeddah, Saudi ArabiaHealthcare is a core verticalSEO, PPC, Social MediaCustom quotes only
Más PacientesMadrid, SpainHealthcare onlySEO, AEO and GEO, PPCCustom quotes only
MEDADXTijuana, MexicoHealthcare onlySEO, PPC, Social MediaPlans from $12,500 MXN/month; recommended ad spend from $7,500…
medBranderZurich, SwitzerlandHealthcare onlySEO, PPC, Social MediaWebsite packages by size (STARTER, EXTENSION, PROFESSIONAL); fees on…
Medical Marketing GroupSydney, AustraliaHealthcare onlySEO, AEO and GEO, PPCCustom quotes after a discovery call
MINA Medical MarketingHamilton, CanadaHealthcare onlySEO, PPC, Social MediaCustom quote; free consultation
Mood MarketingSeville, SpainHealthcare is a core verticalSEO, PPC, Social MediaCustom quotes only
MyNucleoBarcelona, SpainHealthcare onlySEO, PPC, Social MediaCustom quotes after a free 30-minute online diagnosis
OOmSingapore, SingaporeHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quotes only
Practice BuildersDurham, North CarolinaHealthcare onlySEO, Social Media, Web DesignCustom quote; monthly budgets from under $400 to over…
Praxis360Nagpur, IndiaHealthcare onlySEO, PPC, Web DesignNo published pricing
Prism DigitalDubai, United Arab EmiratesHealthcare is one of several verticalsSEO, PPC, Social MediaCustom quotes only
Promozione MedicaMilan, ItalyHealthcare onlySEO, PPC, Social MediaCustom quotes only; personalized consultation and online presence analysis…
Rosemont MediaSan Diego, CaliforniaHealthcare onlySEO, AEO and GEO, PPCCustom quote
SagapixelPhiladelphia, PennsylvaniaHealthcare onlySEO, AEO and GEO, PPCClient budgets from $1,500 to $20,000+ per month
Search Business GroupFullerton, CaliforniaHealthcare is a core verticalSEO, PPC, Social MediaHealthcare SEO plans from $1,950/month
Shantal Marketing MédicoSão Paulo, BrazilHealthcare is a core verticalSEO, AEO and GEO, PPCQuoted after the Raio-X diagnostic meeting
SmartSitesParamus, New JerseyHealthcare is a core verticalSEO, AEO and GEO, PPCCustom quote based on specialty, market and services
Sperduti CommunicationsScottsdale, ArizonaHealthcare onlySocial Media, Web Design, BrandingComplimentary consultation and marketing plan; fees not published
Stethon Digital MarketingAventura, FloridaHealthcare onlySEO, AEO and GEO, PPCFixed monthly proposals after a free audit; no prices…
Tribo Marketing MédicoJales, BrazilHealthcare onlySEO, PPC, Social MediaFixed monthly fee set in proposal; ad spend paid…
VisualFizzChicago, IllinoisHealthcare is one of several verticalsSEO, PPC, Social MediaCustom quotes only
WE Marketing MédicoCampo Grande, BrazilHealthcare onlySEO, PPC, Web DesignCustom quotes only; free initial analysis
WisevuMississauga, CanadaHealthcare is a core verticalSEO, AEO and GEO, PPCCustom quote; monthly budgets from under $2,000 to $50,000+
WTA3São Paulo, BrazilHealthcare onlySEO, AEO and GEO, PPCCustom quotes only; one free consulting hour offered

Pricing and terms as of each profile’s last verified date.

From the blog

Guides on Plastic Surgery Marketing

All articles

What to Look For

Surgical patients research for months, compare surgeons on credentials and results, and often book a paid consult. The agency needs to handle that long cycle, along with the strict rules on images and targeting.

  • Procedure-level content: Pages for each procedure written or reviewed by the surgeon, covering candidacy, recovery and risks rather than just benefits.
  • Gallery operations: A consent workflow for before-and-after photos, consistent photography standards, and the ability to remove images quickly when a patient revokes consent.
  • Consult funnel management: Lead handling, consult fee policies, financing messaging and follow-up sequences that respect patient privacy.
  • Paid social within the rules: Experience running Meta and TikTok campaigns for cosmetic procedures without disapprovals or account restrictions.
  • Surgeon brand building: Credential-forward profiles, media appearances and video that build trust before the first visit.

Compliance and Advertising Rules

Platform rules shape most creative decisions. Meta requires ads for cosmetic procedures and surgeries to target people 18 and older. It allows before-and-after transformations in those ads but bans statements of inferiority about appearance, meaning copy that attacks a person’s looks or body parts. Google classes invasive procedures, including cosmetic surgery and injections, as a sensitive category for personalized ads, so advertiser-curated audiences such as remarketing lists and customer match cannot be used for them.

Professional guidance adds detail. The American Society of Plastic Surgeons’ social media guidelines say informed consent is required for any promotional use of patient images, that a patient tagging the surgeon in a message is not consent, that identifying tattoos or marks should be disguised where possible, and that atypical results must be clearly disclosed. Testimonials should come from actual patients, with any compensation disclosed, which matches the FTC’s rule on reviews and testimonials in effect since October 2024.

Privacy applies to the funnel itself. HHS OCR guidance says tracking tools on patient portals and some scheduling or consult request tools can capture protected health information, so ask how the agency configures pixels on consult forms and photo upload tools.

How Engagements Usually Work

Most engagements pair a monthly retainer for SEO, content and paid media management with separate ad spend, plus project fees for photography, video or a site rebuild. Setup often takes one to three months because galleries, consent records and tracking need to be in place before scaling ads.

Ask for reporting on consults booked, consult show rate and procedures scheduled by source. Confirm who owns the photo library and ad accounts, how quickly content can be pulled on request, and whether the agency works with competing surgeons nearby.

Red Flags

  • Edited or borrowed result photos: Retouched, stock or manufacturer images presented as your results are misleading.
  • Body-shaming copy: Negative appearance language breaks Meta rules and undermines trust.
  • Remarketing to past site visitors for surgery: This conflicts with Google’s personalized ads policy for invasive procedures.
  • No consent records for gallery images: Every image should trace back to a signed release.
  • Promises of specific outcomes: Results vary by patient and claims need support.

Frequently Asked Questions

Can plastic surgeons use before-and-after photos in ads?

Meta allows before-and-after transformations for cosmetic procedures when ads target people 18 and older and avoid negative statements about appearance. You also need the patient’s informed, written consent, and ASPS guidance says atypical results should be clearly disclosed. Many practices keep their fullest galleries on the website and use a smaller set of approved images in ads.

How much do plastic surgery marketing agencies charge?

Pricing depends on scope, number of procedures promoted, content production and ad spend. Agencies usually bill a monthly management fee, with paid media billed separately and project fees for video, photography or web builds. There is no reliable published industry average, so compare proposals on deliverables, reporting and who owns the assets rather than headline price.

Why do my cosmetic surgery ads keep getting rejected?

Common causes include targeting users under 18, copy that comments negatively on appearance, sexually suggestive imagery, and audience settings that conflict with health targeting rules. Google restricts remarketing and customer match for invasive procedures. An experienced agency should be able to read the disapproval reason and adjust creative or targeting rather than resubmitting the same ad.

Should a plastic surgery practice advertise on TikTok?

It can work for awareness and education, particularly for non-surgical services, but cosmetic procedure ads on social platforms face age and content restrictions and surgical decisions take longer than a short video can carry. Ask the agency how it measures TikTok’s contribution to consults, and make sure patient content follows the same consent process as your website gallery.

Do surgeon testimonials need disclosures?

If a patient or influencer received free or discounted treatment, or any other payment, that connection must be clearly disclosed. ASPS guidance also says testimonials should come from actual patients, and the FTC prohibits fake testimonials and undisclosed insider reviews. Testimonials that describe unusual results should make clear that outcomes differ from patient to patient.

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