Independent directory. Every listing is checked against the agency’s own website. How we vet agencies

Healthcare Specialty

Orthodontic Marketing Agencies

Compare agencies that help orthodontic practices fill consult calendars and convert them into case starts. Listings cover services, pricing signals and healthcare focus, so you can find firms that know how families and adult aligner patients actually choose a provider.

Smiling woman wearing braces
Agencies listed
30
Last fact-check
Nov 3, 2026
Sample listing · Your agency here

Your Agency Name

Your City, State

SponsoredHealthcare only

One line on what your agency does for orthodontics organizations, the services you run and the results you are known for.

Best for
The buyers you serve best, in your own words
Specialties
The healthcare specialties you work with
Pricing
Your starting price or how you quote
  • SEO
  • PPC
  • Social Media
  • Web Design
50% off now Top of this page, above every vetted listing. Free to ask, pay only once approved.

The sample listing shows how a sponsored agency appears on this page. The vetted listings below are sorted alphabetically and cannot be bought.

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Make Your Agency the First Call

Two fields and you are done. We check your agency, then send the invoice for the spot you pick.

Your agency will appear onOrthodontic Marketing Agenciesmedigencies.com/orthodontics-marketing-agencies/
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  • Nothing to pay today. You approve the invoice first.
  • Only agencies with real healthcare work are accepted.
  • Shown with a clear “Sponsored” label, never disguised as a review.

Agencia SEO Dental

Cornellà de Llobregat, Spain

Healthcare only

Barcelona-area dental marketing agency offering SEO, AI search, Google Ads, CRO and websites to one clinic per area, with published plans.

Best for
Dental clinics wanting clear monthly pricing for SEO and Google Ads without a long contract
Specialties
Dental, Orthodontics
Pricing
Plans from 550 euros/month (Lanza), 950 euros/month (Impulsa) and 1,450 euros/month (Domina); SEO only 450 to…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Nov 2026

AIS Media

Atlanta, Georgia

Healthcare is one of several verticals

Atlanta search and paid media agency with SEO work for a diagnostic imaging group and paid search work for a cancer diagnostics company.

Best for
Multi-location imaging and diagnostics providers wanting local SEO and paid search
Specialties
Orthodontics, Hospitals and Health Systems, Urgent Care, Diagnostics and Laboratories
Pricing
Custom quote
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +1
5.0based on 18 Google reviews +2 more sitesVerified Oct 2026

Bronte

Hamilton, New Zealand

Healthcare is one of several verticals

Hamilton WordPress agency building and hosting websites for New Zealand clinics, allied health providers, professional bodies and aged care operators.

Best for
New Zealand clinics and aged care providers wanting a WordPress site with fixed starting prices
Specialties
Orthodontics, Med Spa, Medical Practices, Senior Living, Hearing Care
Pricing
Healthcare sites from $3,000 ex GST; hosting from $50/month
  • Web Design
No reviews yetVerified Nov 2026

Clicta Digital

Denver, Colorado

Healthcare is one of several verticals

Denver digital agency running paid social, AI SEO, PPC and website work for medical practices, med spas and other elective care providers.

Best for
Med spas and elective care practices in Colorado wanting paid social run together with SEO and search ads
Specialties
Dental, Orthodontics, Plastic Surgery, Med Spa, Physical Therapy, Medical Practices +4 more
Pricing
Custom quotes after a free consultation
Privacy
Says websites, forms, tracking and ad audiences are set up for HIPAA from the…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +2
No reviews yetVerified Nov 2026

Delmain

Oregon

Healthcare only

Oregon-based dental marketing agency offering websites, SEO, AI search optimization, Google Ads and Meta ads to US dental practices and DSOs.

Best for
Dental practices and DSOs wanting SEO, Google Ads and a new website without an annual contract
Specialties
Dental, Orthodontics
Pricing
Custom quote; no setup fees
Privacy
Carries a HIPAA compliance badge; compliance also depends on the practice's own configuration and…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
4.6based on 3 DesignRush reviewsVerified Oct 2026

Dental Booster

Cork, Ireland

Healthcare only

Irish dental-only marketing agency offering Google Ads, local and AI SEO, social ads, websites, branding and video for dental clinics.

Best for
Independent Irish dental clinics wanting Google Ads, local SEO and creative from a dental specialist
Specialties
Dental, Orthodontics
Pricing
Custom quotes after a free clinic analysis
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Nov 2026

DentalArmy

Munich, Germany

Healthcare only

Munich agency for dental and orthodontic practices offering websites, SEO, Google Ads, social media, recruiting and photo and video production.

Best for
Established dental and orthodontic practices in the DACH region with budget for custom websites and ongoing SEO
Specialties
Dental, Orthodontics
Pricing
SEO from EUR 1,595/month net; custom practice websites from EUR 17,000 one-off net
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

Digital Logic

Shreveport, Louisiana

Healthcare is one of several verticals

Shreveport performance agency running PPC, SEO, conversion work and websites for fertility clinics and many other medical specialties.

Best for
Fertility clinics wanting a paid-search-first agency with tight keyword targeting
Specialties
Dental, Orthodontics, Plastic Surgery, Chiropractic, Physical Therapy, Hospitals and Health Systems +5 more
Pricing
Custom quote; free marketing plan
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +1
No reviews yetVerified Oct 2026

DocRelations

Düsseldorf, Germany

Healthcare only

Practice marketing firm in Düsseldorf and Bayreuth handling websites, SEO, AI search visibility, Google Ads and recruiting for doctors and dentists.

Best for
German private and specialist practices that want SEO, AI search visibility and recruiting from one vendor
Specialties
Dental, Orthodontics, Plastic Surgery, Dermatology, Mental Health, Medical Practices +1 more
Pricing
Custom quotes through an online offer configurator; no public price list
Privacy
Describes its website hosting as GDPR-compliant (DSGVO-konform) with servers in Germany
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +5
No reviews yetVerified Nov 2026

Healthcare Success

Irvine, California

Healthcare only

Healthcare-only, full-service marketing agency in Irvine, California, serving providers, device makers and health brands with strategy, advertising, SEO, AI visibility and paid media.

Best for
Health systems, multi-location groups and device makers
Specialties
Dental, Orthodontics, Physical Therapy, Mental Health, Addiction Treatment, Hospitals and Health Systems +21 more
Pricing
Custom quotes; AI visibility audit at a $5,000 fixed fee for 90 days (launch offer through…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
5.0based on 8 Google reviews +3 more sitesVerified Oct 2026

HIP Creative

Cantonment, Florida

Healthcare only

Florida agency marketing dental specialists, dermatology, audiology, med spas and orthopedic practices through SEO, paid ads, websites, video and reputation management.

Best for
Dental specialists and small specialty practices
Specialties
Dental, Orthodontics, Dermatology, Med Spa, Orthopedics, Hearing Care +1 more
Pricing
Custom quote
Privacy
Displays a HIPAA compliance logo and a report-incident link
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +1
4.7based on 24 Google reviews +1 more siteVerified Oct 2026

Holográfico

Guadalajara, Mexico

Healthcare is one of several verticals

Guadalajara advertising and digital agency with a medical marketing team running social media, Google Ads, websites and video for clinics.

Best for
Clinics in Guadalajara and the Pacific coast wanting social media, video and Google Ads from one local team
Specialties
Dental, Orthodontics, Plastic Surgery, Dermatology, Med Spa, Mental Health +2 more
Pricing
Custom quotes only; free consultation
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +3
No reviews yetVerified Nov 2026

KaleidoscopeAI

Victor, New York

Healthcare only

Orthodontics-only marketing firm in Victor, New York, offering websites, SEO with AEO and GEO, social media and digital ads to orthodontic practices.

Best for
Orthodontic practices
Specialties
Orthodontics
Pricing
Custom quote; plans customized by market and practice size
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Oct 2026

Legend

Cincinnati, Ohio

Healthcare is one of several verticals

Cincinnati web design and digital marketing agency whose healthcare work includes a fertility clinic SEO and blog program plus dental and orthodontic practices.

Best for
Independent fertility and wellness practices in Ohio wanting a website refresh with steady blog-driven SEO
Specialties
Dental, Orthodontics, Fertility
Pricing
Custom quotes only
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +4
No reviews yetVerified Nov 2026

My Social Practice

Salt Lake City, Utah

Healthcare only

Salt Lake City dental social media company offering do-it-yourself, managed and white-label posting plans, plus websites, SEO and review management.

Best for
General and orthodontic practices wanting affordable, steady social posting on a monthly plan
Specialties
Dental, Orthodontics
Pricing
Social plans from $50 to $450/month; enterprise priced separately
  • SEO
  • Social Media
  • Web Design
  • Reputation Management
No reviews yetVerified Nov 2026

Netpeak

Dover, Delaware

Healthcare is one of several verticals

International digital agency with a US arm in Delaware and an orthodontic program covering SEO, PPC, GEO, social media, reviews and web design.

Best for
Multi-location orthodontic and dental groups
Specialties
Dental, Orthodontics, Hospitals and Health Systems, Medical Practices, Digital Health, Durable Medical Equipment
Pricing
Custom quote based on market size, services and goals; no hidden costs
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
5.0based on 71 Clutch reviews +1 more siteVerified Oct 2026

NEXA

Dubai, United Arab Emirates

Healthcare is one of several verticals

Dubai HubSpot partner agency with a healthcare practice serving providers, medical suppliers and health brands with branding, websites, content, lead generation and CRM.

Best for
Medical device, dental supply and healthcare brands needing B2B lead generation and HubSpot CRM in the GCC
Specialties
Dental, Orthodontics, Medical Practices, Medical Devices, Veterinary
Pricing
Custom quotes only
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +3
No reviews yetVerified Nov 2026

North Media

Edmonton, Canada

Healthcare only

Edmonton agency working only with dental practices, offering local SEO, Google Ads, websites, video and review growth across Canadian cities.

Best for
Independent Canadian dental practices that want founder-led SEO and paid ads on month-to-month terms
Specialties
Dental, Orthodontics
Pricing
Not listed on the site; packages and fees sent by email prospectus on request
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +4
No reviews yetVerified Nov 2026

O360

Santa Ana, California

Healthcare only

California healthcare marketing company building HIPAA-compliant websites, SEO, ads and review programs for dental, optometry, medical and veterinary practices.

Best for
Independent optometry and dental practices wanting a month-to-month package
Specialties
Dental, Orthodontics, Med Spa, Chiropractic, Physical Therapy, Mental Health +10 more
Pricing
Package pricing; no setup fees
Privacy
HIPAA-compliant websites, forms and tracking; ad pixels kept away from patient-facing flows
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
4.9based on 442 Google reviewsVerified Oct 2026

Practice Builders

Durham, North Carolina

Healthcare only

Durham, North Carolina healthcare marketing firm offering websites, SEO, reputation management and social media to medical, dental and therapy practices since 1979.

Best for
Independent practices and smaller surgery or urgent care centers
Specialties
Dental, Orthodontics, Plastic Surgery, Dermatology, Med Spa, Chiropractic +19 more
Pricing
Custom quote; monthly budgets from under $400 to over $1,201
  • SEO
  • Social Media
  • Web Design
  • Content Marketing
  • +2
4.2based on 32 Google reviews +1 more siteVerified Oct 2026

RUNNER Agency

Dallas, Texas

Healthcare only

Dallas medical marketing agency running websites, local SEO, paid ads and patient CRM tools for pain, spine, fertility and other specialty practices.

Best for
Pain and spine practices
Specialties
Dental, Orthodontics, Addiction Treatment, Medical Practices, Urgent Care, Orthopedics +4 more
Pricing
Custom quote; free consultation
Privacy
Websites, hosting and Front Office Helper CRM are HIPAA compliant
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +3
5.0based on 53 Google reviews +2 more sitesVerified Oct 2026

Safari Digital

Sydney, Australia

Healthcare is one of several verticals

Sydney SEO agency with a dental program for Australian general dentists, cosmetic dentists and orthodontists, priced from about $2,500 a month.

Best for
Australian dental and orthodontic clinics
Specialties
Dental, Orthodontics, Medical Practices
Pricing
Dental SEO from about $2,500 to $10,000+ per month (AUD)
  • SEO
  • Content Marketing
5.0based on 31 Google reviewsVerified Oct 2026

Sagapixel

Philadelphia, Pennsylvania

Healthcare only

Philadelphia-area healthcare digital agency offering SEO, generative engine optimization, PPC and web design to healthtech firms and specialty providers.

Best for
Healthtech companies and specialty practices
Specialties
Dental, Orthodontics, Plastic Surgery, Dermatology, Med Spa, Mental Health +8 more
Pricing
Client budgets from $1,500 to $20,000+ per month
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +1
4.9based on 14 DesignRush reviews +2 more sitesVerified Oct 2026

Search Business Group

Fullerton, California

Healthcare is a core vertical

California and Nevada agency offering SEO, PPC, websites and branding to dozens of medical specialties, with a dedicated pain management program.

Best for
Pain practices wanting SEO on monthly plans
Specialties
Dental, Orthodontics, Plastic Surgery, Dermatology, Med Spa, Chiropractic +7 more
Pricing
Healthcare SEO plans from $1,950/month
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
5.0based on 62 Google reviews +2 more sitesVerified Oct 2026

Healthcare only

Calgary agency working exclusively with dental and orthodontic practices, offering websites, Google Ads, SEO, social media, email and direct mail.

Best for
Dental and orthodontic practices, including multi-location groups, wanting a dental-only team for search, ads and direct mail
Specialties
Dental, Orthodontics
Pricing
Custom quotes only; a marketing budget calculator is available on the site
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
No reviews yetVerified Nov 2026

Socius Marketing

Orlando, Florida

Healthcare is one of several verticals

Florida digital agency with an orthodontic marketing program covering websites, SEO, PPC, social media and review management for practices.

Best for
Orthodontic practices
Specialties
Dental, Orthodontics, Hospitals and Health Systems, Hearing Care, Podiatry
Pricing
Custom quote; free digital assessment
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
No reviews yetVerified Oct 2026

TechWyse

Toronto, Canada

Healthcare is one of several verticals

Toronto digital agency whose dental service bundles Instagram and Facebook management with websites, SEO, AI search, paid media and reviews.

Best for
Ontario dental practices wanting social posting handled within a wider SEO, website and paid media program
Specialties
Dental, Orthodontics, Medical Practices
Pricing
Custom quotes only
Privacy
States its dental campaigns are fully HIPAA-compliant
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

UpDent

Madrid, Spain

Healthcare only

Madrid dental-only agency offering Google and Meta lead generation, SEO and GEO, local SEO, websites, content and patient reactivation.

Best for
Dental clinics and groups wanting paid lead generation and search work from a dental specialist
Specialties
Dental, Orthodontics
Pricing
Custom quotes after a free audit
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

Healthcare only

Montreal agency dedicated to health care, providing branding, websites, SEO, AI search optimization, Google Ads and video for clinics across Quebec.

Best for
Quebec dental, medical and allied health clinics wanting a French-speaking, health-only agency for branding, SEO and ads
Specialties
Dental, Orthodontics, Med Spa, Chiropractic, Physical Therapy, Medical Practices +2 more
Pricing
Custom quotes; free marketing analysis offered
Privacy
States that data obtained during a collaboration is confidential, remains the client's property and…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

WebFX

Harrisburg, Pennsylvania

Healthcare is one of several verticals

Large Harrisburg, Pennsylvania digital agency offering SEO, generative engine optimization, PPC and web development to healthcare practices, medical equipment makers and other industries.

Best for
Practices and medical equipment companies wanting a large agency for SEO, GEO and paid search
Specialties
Dental, Orthodontics, Mental Health, Addiction Treatment, Hospitals and Health Systems, Medical Practices +12 more
Pricing
Custom plans from $3,000 per month; budgets up to $50,000 or more per month
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +2
4.9based on 454 Clutch reviews +2 more sitesVerified Oct 2026

Side-by-Side Comparison

AgencyHeadquartersHealthcare focusCore servicesPublished pricing
Agencia SEO DentalCornellà de Llobregat, SpainHealthcare onlySEO, AEO and GEO, PPCPlans from 550 euros/month (Lanza), 950 euros/month (Impulsa) and…
AIS MediaAtlanta, GeorgiaHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quote
BronteHamilton, New ZealandHealthcare is one of several verticalsWeb DesignHealthcare sites from $3,000 ex GST; hosting from $50/month
Clicta DigitalDenver, ColoradoHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quotes after a free consultation
DelmainOregonHealthcare onlySEO, AEO and GEO, PPCCustom quote; no setup fees
Dental BoosterCork, IrelandHealthcare onlySEO, AEO and GEO, PPCCustom quotes after a free clinic analysis
DentalArmyMunich, GermanyHealthcare onlySEO, AEO and GEO, PPCSEO from EUR 1,595/month net; custom practice websites from…
Digital LogicShreveport, LouisianaHealthcare is one of several verticalsSEO, PPC, Social MediaCustom quote; free marketing plan
DocRelationsDüsseldorf, GermanyHealthcare onlySEO, AEO and GEO, PPCCustom quotes through an online offer configurator; no public…
Healthcare SuccessIrvine, CaliforniaHealthcare onlySEO, AEO and GEO, PPCCustom quotes; AI visibility audit at a $5,000 fixed…
HIP CreativeCantonment, FloridaHealthcare onlySEO, PPC, Social MediaCustom quote
HolográficoGuadalajara, MexicoHealthcare is one of several verticalsSEO, PPC, Social MediaCustom quotes only; free consultation
KaleidoscopeAIVictor, New YorkHealthcare onlySEO, AEO and GEO, PPCCustom quote; plans customized by market and practice size
LegendCincinnati, OhioHealthcare is one of several verticalsSEO, PPC, Social MediaCustom quotes only
My Social PracticeSalt Lake City, UtahHealthcare onlySEO, Social Media, Web DesignSocial plans from $50 to $450/month; enterprise priced separately
NetpeakDover, DelawareHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quote based on market size, services and goals;…
NEXADubai, United Arab EmiratesHealthcare is one of several verticalsSEO, PPC, Social MediaCustom quotes only
North MediaEdmonton, CanadaHealthcare onlySEO, PPC, Social MediaNot listed on the site; packages and fees sent…
O360Santa Ana, CaliforniaHealthcare onlySEO, PPC, Social MediaPackage pricing; no setup fees
Practice BuildersDurham, North CarolinaHealthcare onlySEO, Social Media, Web DesignCustom quote; monthly budgets from under $400 to over…
RUNNER AgencyDallas, TexasHealthcare onlySEO, PPC, Social MediaCustom quote; free consultation
Safari DigitalSydney, AustraliaHealthcare is one of several verticalsSEO, Content MarketingDental SEO from about $2,500 to $10,000+ per month…
SagapixelPhiladelphia, PennsylvaniaHealthcare onlySEO, AEO and GEO, PPCClient budgets from $1,500 to $20,000+ per month
Search Business GroupFullerton, CaliforniaHealthcare is a core verticalSEO, PPC, Social MediaHealthcare SEO plans from $1,950/month
SmileShop Dental MarketingCalgary, CanadaHealthcare onlySEO, PPC, Social MediaCustom quotes only; a marketing budget calculator is available…
Socius MarketingOrlando, FloridaHealthcare is one of several verticalsSEO, PPC, Social MediaCustom quote; free digital assessment
TechWyseToronto, CanadaHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quotes only
UpDentMadrid, SpainHealthcare onlySEO, AEO and GEO, PPCCustom quotes after a free audit
Virus Santé CommunicationMontreal, CanadaHealthcare onlySEO, AEO and GEO, PPCCustom quotes; free marketing analysis offered
WebFXHarrisburg, PennsylvaniaHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom plans from $3,000 per month; budgets up to…

Pricing and terms as of each profile’s last verified date.

From the blog

Guides on Orthodontic Marketing

All articles

What to Look For

Orthodontics has two buyers who behave differently: parents deciding for a child, often over weeks, and adults comparing clear aligner options against direct-to-consumer brands. Good agencies plan for both.

  • Parent-focused targeting: Campaigns aimed at adults making decisions for their kids, with messaging about payment plans, appointment times around school and what happens at a first visit.
  • Adult aligner positioning: A clear case for in-office treatment with a specialist, written without disparaging competitors or making outcome promises.
  • Consult-to-start tracking: Reporting that follows a lead from first call through consult and case start, not just new-patient exam bookings.
  • Referral dentist programs: Help with general dentist relationships, which still drive a share of starts for many practices.
  • Smile gallery management: A system for collecting signed consent before any patient photo or video is used, including parent or guardian consent for minors.

Compliance and Advertising Rules

Because many orthodontic patients are minors, targeting looks different. Google’s policy pages state that users under 18 are not eligible for personalized advertising, so campaigns realistically target parents, and Meta’s personal attributes policy bars ad copy that implies the viewer or their family has a health condition. Copy such as “Does your child have crooked teeth?” is the kind of phrasing Meta’s examples reject.

Patient photos and testimonials need care. Before-and-after images and videos of patients generally require written authorization before they appear in marketing, and the FTC’s rule on consumer reviews and testimonials, in effect since October 21, 2024, prohibits fake testimonials and undisclosed reviews from staff or relatives. If a testimonial shows unusually fast or dramatic results, ask your agency how it signals that results vary.

Tracking and titles round it out. HHS OCR guidance says scheduling tools and patient portals can expose protected health information to tracking vendors, and a cookie banner does not count as HIPAA authorization. State dental boards also regulate who may advertise as a specialist in orthodontics, so ask the agency to check claims about credentials and “specialist” language with your board or counsel.

How Engagements Usually Work

Typical engagements combine local SEO, paid search, paid social aimed at parents, and sometimes school or community sponsorships, billed as a monthly retainer with ad spend paid directly to the platforms. Expect a setup phase of a month or two to fix tracking and connect call data before results are meaningful.

Because consults often convert weeks later, agree up front on a reporting window and how starts will be attributed. Ask whether the agency can work with your practice management software, who writes and approves patient stories, and whether it serves other orthodontists in your market.

Red Flags

  • Targeting teens directly: Plans built around reaching under-18 users ignore platform rules and the fact that parents pay.
  • Before-and-after content with no consent process: Ask to see the release form before any photo is posted.
  • Attacks on aligner brands or local competitors: Disparaging claims invite complaints and board scrutiny.
  • Reporting that stops at leads: Without consult and start data you cannot judge cost per case.

Frequently Asked Questions

How do orthodontists get more new patients?

Most practices rely on a mix of local search visibility, strong Google reviews, paid search for treatment terms, paid social aimed at parents, and referrals from general dentists. The agency’s job is to make each channel measurable so you can see cost per consult and per case start, then move budget toward what actually produces starts.

Can orthodontists run ads targeting teenagers?

In practice, campaigns target parents. Google states that users under 18 are not eligible for personalized ads, and Meta restricts ad copy that implies anything about a viewer’s or their family’s health. Content aimed at teens, such as a practice’s organic social posts, still needs to avoid health assumptions and should be cleared by your team before posting.

Do I need consent to post patient smile photos?

Yes. Before-and-after photos and patient videos used in marketing generally require written authorization, and for minors that comes from a parent or guardian. Keep signed releases on file, let patients withdraw consent, and make sure your agency cannot post patient content that has not been cleared. Your privacy officer or counsel can confirm the right form.

What is a good cost per orthodontic case start?

There is no reliable public benchmark that applies across markets, since fees, competition and payer mix vary a lot. A better approach is to calculate your own cost per start from tracked spend and starts over several months, then compare it to your average case fee and treatment acceptance rate. Ask agencies to show this math for similar practices.

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