Cincinnati Generalists Serving Clinics Since 2002
Legend, formerly Legend Web Works, is an independent digital marketing agency based in Cincinnati, Ohio, serving Cincinnati, Dayton and Northern Kentucky. It says it has worked with clients since 2002. Healthcare is one of several industries it serves, alongside construction, manufacturing, nonprofits, professional services, restaurants, schools and municipalities. Its published healthcare work includes a fertility practice case study, and it lists dental and orthodontic practices among its industries. The agency displays a Google Partner badge.
Websites, Reviews, Ads and Photo Shoots for Local Firms
Website services include website design, a custom content management system and school websites. Marketing services cover digital ads, Google Business Profile management, review and reputation management, SEO, social media, content creation, email, and photography and videography. Strategy is offered as a separate service. For healthcare clients, the agency’s case study shows a mix of site redesign, monthly blogging, social media captions and performance reporting.
How a West Chester Fertility Practice Got a New Site and Blog
Its fertility case study covers The Fertility Wellness Institute of Ohio, a West Chester practice led by Dr. Chin. Starting in 2023, Legend redesigned the website with clearer navigation, updated service pages, new practice photos and video, and a page for current patients with urgent questions. It then ran a monthly program of three keyword-based blog articles on fertility wellness, acupuncture, IVF support and integrative care, along with ongoing SEO and social media captions.
The agency reports that ranking keywords grew from about 80 in April 2024 to between 650 and 700 by September 2024, which it presents as 622% growth. It also says four of the site’s top ten pages are blog posts and that more than 70% of traffic now comes from organic search.
Separate the Redesign Quote From the Monthly Blog Retainer
Prices and contract terms are not published, so quotes are custom. Practices should ask for the cost of a website redesign separately from monthly SEO and blogging, and confirm how many articles each month the retainer includes. They should also ask whether photography and video shoots are billed per session or bundled into the project.
Tracking Consult Requests From the Fertility Keyword Gains
- Did the fertility clinic’s keyword growth lead to more consultation requests, and how was that tracked?
- Who writes medical blog content, and does a clinician review it before publishing?
- Will you sign a Business Associate Agreement if forms or email tools handle patient information?
- If the site runs on your custom CMS, can we move it to another platform later?
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