Surgeons and Specialists at the Core of a WA Medical Agency
Digital Practice is a medical marketing agency based in Western Australia, with a postal address in Joondalup north of Perth. It works only with healthcare providers, mainly surgeons, specialist doctors and multidisciplinary practices, from solo clinicians to multi-site groups. Most of its published clients are in Perth, with others in Sydney and Brisbane.
AI Video Avatars, Chatbots and Medical Copywriting
Its services cover medical website design and development, medical copywriting, SEO and AI visibility, medical social media, online advertising and Google Ads management, email marketing, video marketing, chatbots and custom integrations. It also offers AI video avatars and AI photography. The agency describes its SEO and AI visibility work as improving presence in tools such as ChatGPT and Gemini as well as Google rankings and local search, and says its work is built for AHPRA and Medical Board of Australia compliance.
Wexford Gastroenterology, Gutworks and Upper GI West
Gastroenterology is one of the specialties the agency lists by name, and it publishes a guide to gastroenterology marketing that draws on client work. Examples include Wexford Gastroenterology, where content walks patients from referral through to procedure day using local catchment details; Gutworks, a brand built to encourage referrals and educate patients about video capsule procedures; and Upper GI West, whose site places endoscopy and colonoscopy content beside related gastroenterology and bariatric surgery topics. Its portfolio also features a website for Westside Gastro in Perth.
The agency reports that one gastroenterology practice averaged about 2,800 visitors a month within a year of launching a new website in March 2020, with target keywords on page one and 80 percent of traffic from organic search. It does not name that practice. Other portfolio clients include Perth Facial Plastic and Cosmetic Surgery, The Wrist and Hand Institute Perth, Woom, an obstetrics and fertility clinic, and Pain Specialists Perth.
An Online Strategist Session Comes First
Digital Practice does not publish prices or contract terms. It offers a free online appointment with a digital strategist. Practices should ask whether website builds are quoted separately from ongoing SEO, content and advertising, and what minimum term applies to monthly services.
AHPRA Checks and Bookings Behind 2,800 Monthly Visitors
- How many enquiries or bookings did the GI practice with 2,800 monthly visitors receive from its website?
- Who writes and reviews medical content, and how do you check it against AHPRA advertising rules?
- How do you measure AI visibility in tools such as ChatGPT and Gemini?
- Do we own the website, domain and content if we move to another provider?
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