Marco Poletto’s Jales Agency With One Specialty per City
Tribo Marketing Médico is a marketing agency for doctors and clinics with an office at Rua 15 in central Jales, in the interior of São Paulo state. It works online with clients across Brazil and says it has served doctors in 22 states and more than 100 cities. Founder Marco Poletto says the team has spent more than ten years working only with health.
A defining rule is exclusivity: the agency takes one specialty per city, or per region in large metro areas, so it does not market two competing doctors in the same field and place.
The Premium Positioning Method and Doctoralia Setup
The core product is Assessoria de marketing under the Método Posicionamento Premium, with five pillars: plan, position, attract, experience and retain. Separate services cover Google Ads para médicos, Instagram para médicos, Site para médicos and a track for diagnostic imaging clinics.
Deliverables named on the site include Google Business Profile, Doctoralia profile setup, WhatsApp Business, Meta Ads, call scripts, mystery-shopper checks on the front desk and patient education material. Each client gets a marketing manager supported by a strategist, copywriter, designer, video editor, traffic manager and programmer.
37 Private Consultations in 60 Days for a Child Neurologist
The site publishes named cases with city and specialty. The agency reports 210 WhatsApp conversations and 37 private consultations in 60 days for a child neurologist in Juiz de Fora, 358 consultation opportunities in 60 days for a psychiatrist in Brasília and 165 potential patients in 30 days at R$ 4.92 per contact for a plastic surgeon in Ribeirão Preto. Other cases cover gynecology in Goiânia, nutrology in Santa Cruz do Sul and ophthalmology and psychiatry practices reported as first in local search.
The site notes that results vary and are not guaranteed, and it says its materials follow CFM rules for medical advertising.
A Fixed Fee and a Six-Month Minimum
Investment has two parts: a fixed monthly fee set in the proposal and paid media billed directly by Google and Meta. Contracts run for a minimum of six months, after which the client renews or cancels. Accounts, profiles, the site, the domain and the content stay in the client’s name.
Is My Specialty Already Taken Here?
- Is my specialty already taken in my city or region?
- What happens to exclusivity if I cancel after six months?
- How much ad spend do you recommend for my specialty and market?
- How do the mystery-shopper checks work and how often are they repeated?
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