Sperduti Communications

A Woman-Owned Scottsdale Firm Started by a Hospital Marketer

Sperduti Communications is an Arizona-based, woman-owned marketing firm that works only with medical services. Kay Sperduti founded it in 2007 after serving as Director of Marketing & Communications at Scottsdale Healthcare. The firm is based in Scottsdale and says its liaisons work across the Valley. It reports serving 172 medical and healthcare clients and lists 63 years of combined team experience.

Physician Liaisons Who Visit Referring Offices

The firm’s most distinctive service is in-person practice outreach. Its liaisons, who it says have at least ten years of experience each, visit referring physician offices on behalf of clients, and the site reports 6,325 such visits last year. It also sells physician mailing lists and helps with physician recruitment. For a specialist who depends on referrals, this sits alongside the digital work rather than replacing it. A liaison who visits primary care offices can also gather photos, events and community news that feed the practice’s social channels, which ties the two parts of the service together.

Facebook, Instagram and Twitter for Valley Practices

Social media marketing on Facebook, Twitter and Instagram is listed as a core service on the medical practice marketing page, next to marketing plan creation, branding and logo design, collateral production, web design and development, advertising, and digital marketing to extend online reach. The firm reports designing or redesigning 54 medical websites last year. Its team includes specialists in graphic design, web development, practice management and photography, which supports the visual side of a practice’s social channels.

Specialties From Cardiology to Vascular Surgery

The site lists a long range of specialties, including cardiology, colorectal and general surgery, dermatology, endocrinology, family and internal medicine, gastroenterology, imaging, neurology, obstetrics and gynecology, otolaryngology, pain management, pediatrics, plastic and reconstructive surgery, podiatry, urgent care and vascular surgery. It also works with clinics, surgery centers and health systems. Fees are not published; the firm offers a complimentary, no-obligation consultation and marketing plan.

What to Ask About Social Posting and Referral Visits

• Which current clients do you manage social media for, and can we look at their pages?
• How often will you post, and who writes and approves the content?
• How do you report on liaison visits and tie them to new referrals?
• Is social media priced separately or bundled with outreach and web work?