Catalyst Digital

A Young Christchurch Search Shop Opened in 2023

Catalyst Digital is a search marketing agency at 21 Humphreys Drive, Ferrymead, in Christchurch. Its about page says Alex Murray founded the business in Christchurch in 2023 after seven years in marketing roles in New Zealand and the UK, including more than four years freelancing. The team section says the agency is based in Christchurch and Auckland.

Named team members are Alex Murray as director and strategy lead, Matt Caldwell as SEO and Google Ads lead, and two contractors covering Meta ads and creative direction. Healthcare is one of several client sectors, alongside education, automotive and trades.

Google Ads, SEO and AI SEO With Monthly AI Visibility Reports

The agency focuses on Google Ads, SEO and AI SEO. Its Google Ads package includes campaign management, conversion tracking, a custom landing page and monthly reporting. The SEO and AI SEO package covers 20 to 40 focus keywords, on-page work, link building, quarterly audits and monthly reporting that includes AI visibility. It also runs Meta ads and builds websites, landing pages and CRM integrations as separate projects.

Catalyst lists Google Partner, Meta Business Partner and Shopify Plus credentials and says it is an UpstreamNZ approved supplier.

Refine Health Conversions Up 758 Percent

The healthcare evidence is a detailed case study for Refine Health, a physiotherapy business with clinics in Newmarket and St Heliers in Auckland. The agency says one service campaign produced 320 conversions in 2024. In 2025 it added a location intent campaign and a service and condition campaign alongside the original.

Catalyst reports conversions rose 758 percent to 2,747, cost per conversion fell 60 percent from $8.33 to $3.36, and conversion rate rose 33 percent, while ad investment grew 247 percent. Other published case studies are outside healthcare.

Published NZD Rates: $495 for Ads, $1,990 for SEO

Catalyst publishes starting prices in New Zealand dollars excluding GST. Google Ads management starts from $495 a month, SEO and AI SEO from $1,990 a month, a combined Search Growth Partnership from $2,470 a month, and Meta ads management from $990 a month, scaling with ad spend. Ad spend is paid directly to Google or Meta. Website work is quoted per project. Contract length and notice terms are not listed on the pricing page.

Whether Refine Health Conversions Counted Calls or Bookings

• What minimum term and notice period apply to each package?
• Did the Refine Health conversions include phone calls, bookings or form fills?
• Who will work on our account in Auckland if we are not in Christchurch?
• How do you treat health information captured through landing pages and CRM integrations?