Dún Laoghaire and Athlone Web Agency
FCDM is an Irish web design and digital marketing agency with offices on Marine Road in Dún Laoghaire, County Dublin, and in the Blyry Business and Commercial Park in Athlone, County Westmeath.
The agency serves a range of sectors. Healthcare shows up through its dental work, chiefly a long relationship with Smiles Dental, a Dublin dental group founded in 2005 that now runs clinics across Ireland. Another published case study covers Mason Technology, a non-healthcare client.
GEO, AI Visibility and Google Ads Management
The service list covers Web Design & Development, GEO & AI Visibility, Google Ads Management, Search Engine Optimisation, Social Media Advertising and Graphic Design. Its blog includes posts on AI visibility strategy and on why Google reviews still matter for trust, and the site has a dedicated page written for large language models.
For the dental client, FCDM’s work has combined website design and development, Google AdWords campaign management, an organic search strategy and ongoing support and maintenance. That mix of build, paid search and SEO from one supplier suits practices that would rather not split their website and advertising between separate firms. The Athlone office also gives clinics in the Midlands a local point of contact.
A Partnership With Smiles Dental Running Since 2010
The Smiles Dental case study says the partnership began in 2010 with a new website and grew to include paid search and SEO. The agency reports that the site reached top Google rankings, that website hits rose by a third and that online bookings increased significantly. A testimonial from the client describes Smiles as the number one dentist group in Ireland.
The case study page was updated in June 2026. It is the only healthcare example on the pages reviewed, so clinics outside dentistry should ask about related experience.
Billing Ad Spend Through the Agency or Directly
Quotes are custom. Ask for separate figures for website builds, monthly Google Ads management and SEO retainers, and whether ad spend is billed through FCDM or directly to your card. Confirm contract length and notice periods in writing, along with what support and maintenance costs after the site goes live.
Tracking Bookings Into the Practice Management System
- What other dental or medical clients do you work with besides Smiles Dental?
- How do you track online bookings from Google Ads through to the practice management system?
- What does your GEO and AI visibility service include for a clinic website?
- Will we own the Google Ads account and website code if we move agencies?
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