A North Avenue Search Firm in Chicago
Digital Third Coast works from 2540 W North Ave. in Chicago. Its industry list has 14 entries, and healthcare and hospitals each get their own page. Other sectors include legal, higher education, financial services and credit unions.
The service menu is short: SEO, paid media, paid social, digital PR and GEO for AI search. Paid search and SEO often run together on the same health account, which shows in the case studies below.
Lurie Children’s, Advanced Dermatology and a Fertility Clinic
For Lurie Children’s Hospital in Chicago, the team ran display ads to the Google audience for family-focused users, then built separate campaigns for each treatment area within General Pediatrics and Pediatric Surgery. Digital Third Coast says conversions rose 3,500% for “bowel management”, 2,300% for “primary care” and 279% for “heart center”. The page does not list baselines for those figures.
Advanced Dermatology, a two-location practice in the Chicago suburbs, has worked with the agency for about 10 years. The team built its analytics from scratch and added Facebook and other paid social channels over time. The agency says paid conversions rose 700% and paid traffic rose 249% over that period.
The same dermatology account shows 44% more calls since September 2018 and more than 100 earned links from original research, which the agency credits to its SEO and content side.
A third case covers Fertility Centers of Illinois. The agency rebuilt the account with radius targeting around clinic locations, split services into separate campaigns and wrote a custom script for ad positions. It says conversions rose 163% and cost per acquisition fell 54%.
Scoping Fees for a Hospital or Specialty Group
Rates are not published. A hospital should ask whether department-level campaigns are priced as one account or several, and how much of the fee covers reporting. The Advanced Dermatology account ran about a decade, so ask what notice period applies if a practice wants to leave sooner.
What to Ask a Chicago Team About Service-Line Ads
- Can you show the baselines behind the Lurie Children’s conversion figures?
- Will you sign a Business Associate Agreement before conversion tracking goes live?
- How do you decide when to add paid social to a search-led health account?
- Who keeps the ad accounts and analytics properties if we end the contract?
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