Coalition Technologies

Los Angeles, California, United StatesFounded 2009250+ specialists

Los Angeles e-commerce and lead generation agency handling SEO, paid media, web design and development for online retailers and manufacturers.

Healthcare is one of several verticals4.8 based on 254 Google reviews4.8 on Clutch (167)4.2 on Trustpilot (27)Based on client reviews, they are communicative, friendly, responsive and punctual.

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Key Facts

Headquarters	Los Angeles, California, United States
Founded	2009
Team size	250+ specialists
Healthcare focus	Healthcare is one of several verticals
Best for	DME brands and supply retailers on Shopify or BigCommerce wanting site builds, SEO and paid media
Published pricing	Custom quote
Platform partnerships	Google Premier Partner; Microsoft Advertising partner; Facebook Marketing Partner; Shopify Premier Partner; BigCommerce Partner; Klaviyo Master Platinum
Awards	Says Clutch named it a Top Generative Engine Optimization Company (2026)

Highlights

Built a Shopify site for Compass Health Brands (Carex), which sells wheelchairs, knee scooters and raised toilet seats
220% rise in organic revenue for NuLife Medical, a seller of compression and post-surgical garments
Founded in 2009 by Joel Gross and Jordan Brannon
250+ specialists across nine offices

Independent review record

Client Reputation Chart

Recorded Oct 31, 2026

Composite rating4.8/5Excellent

Client reviews448counted across all sites

Review sites3independent sources

Based on client reviews, they are communicative, friendly, responsive and punctual.

Ratings for Coalition Technologies on public review sites
Source	Rating	Reviews
Google	4.8/5	254
Clutch	4.8/5	167
Trustpilot	4.2/5	27

What Clients Praise

Reviewers describe a professional, experienced team that explains things clearly to less technical clients
Website audits and SEO reports are cited as useful, sometimes provided at no charge
Some clients report higher website traffic, better search rankings, and more incoming leads

What Clients Flag

One client felt the engagement was expensive and delivered little measurable improvement over time
A reviewer questioned the keyword strategy as poorly matched to how real customers search

Ratings as shown on each review site on Oct 31, 2026. The composite is weighted by review count.

Joel Gross and Jordan Brannon’s 250-Person Web Shop

Coalition Technologies is a digital marketing and web development agency headquartered in Los Angeles. It was founded in 2009 by Joel Gross, now CEO, and Jordan Brannon, now president. It has more than 250 specialists across nine offices and a worldwide team. It works with e-commerce and lead generation businesses in dozens of industries, including a home medical equipment brand and an online medical supply seller.

All Disciplines In-House, From SEO to Quality Assurance

All work is done in-house, including SEO, paid media, design, development, copywriting and quality assurance. It also offers AI SEO and generative engine optimization. Coalition is a Google Premier Partner, Microsoft Advertising partner, Facebook Marketing Partner, Shopify Premier Partner, BigCommerce Partner and Klaviyo Master Platinum partner. Clutch named it a top generative engine optimization company in 2026.

A Shopify Rebuild for the Carex Mobility Line

For Compass Health Brands, maker of the Carex line of wheelchairs, knee scooters and raised toilet seats, Coalition built the site on Shopify and reworked the user experience. The work included a mobile responsive layout, easier navigation, featured products, videos and specification PDFs on product pages, PayPal checkout and a manual shipping table. Customers, distributors and the client’s team gave positive feedback, and shoppers found products more easily.

NuLife Medical is an Orange County medical supplies and equipment business focused on compression and post-surgical garments. After it moved to BigCommerce, Coalition took over design, development and SEO, fixing 404 errors, enabling site-wide HTTPS and speeding up pages. Organic revenue rose 220% year over year.

Retainer Scoping and Fixed or Rolling Contract Terms

Pricing is quoted per project.

Strengths and Considerations

Strengths

Large in-house team covering SEO, paid media, design and development
Work for a home medical equipment brand and a medical supply retailer
Google Premier Partner and Shopify Premier Partner
AI SEO and GEO services

Considerations

Generalist e-commerce agency, not a healthcare specialist

Specialties and Services

Healthcare specialties served

Durable Medical Equipment

Marketing services offered

SEO AEO and GEO PPC Web Design Content Marketing

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