Coalition Technologies

Joel Gross and Jordan Brannon’s 250-Person Web Shop

Coalition Technologies is a digital marketing and web development agency headquartered in Los Angeles. It was founded in 2009 by Joel Gross, now CEO, and Jordan Brannon, now president. It has more than 250 specialists across nine offices and a worldwide team. It works with e-commerce and lead generation businesses in dozens of industries, including a home medical equipment brand and an online medical supply seller.

All Disciplines In-House, From SEO to Quality Assurance

All work is done in-house, including SEO, paid media, design, development, copywriting and quality assurance. It also offers AI SEO and generative engine optimization. Coalition is a Google Premier Partner, Microsoft Advertising partner, Facebook Marketing Partner, Shopify Premier Partner, BigCommerce Partner and Klaviyo Master Platinum partner. Clutch named it a top generative engine optimization company in 2026.

A Shopify Rebuild for the Carex Mobility Line

For Compass Health Brands, maker of the Carex line of wheelchairs, knee scooters and raised toilet seats, Coalition built the site on Shopify and reworked the user experience. The work included a mobile responsive layout, easier navigation, featured products, videos and specification PDFs on product pages, PayPal checkout and a manual shipping table. Customers, distributors and the client’s team gave positive feedback, and shoppers found products more easily.

NuLife Medical is an Orange County medical supplies and equipment business focused on compression and post-surgical garments. After it moved to BigCommerce, Coalition took over design, development and SEO, fixing 404 errors, enabling site-wide HTTPS and speeding up pages. Organic revenue rose 220% year over year.

Retainer Scoping and Fixed or Rolling Contract Terms

Pricing is quoted per project.