Danbury Firm That Began With Podiatry Practices
Blue Orchid Marketing is a marketing company based in Danbury, Connecticut, that serves medical practices, medical platforms and law firms. Its site says it has worked with medical practices for more than 20 years, and it describes podiatry as its original focus. Healthcare is one of its two main lines of business, and most of the medical testimonials and articles on its site come from foot and ankle practices.
Recall Email Sits Beside Print Newsletters and Postcards
The medical menu covers email marketing, patient recall campaigns, website design with SEO and GEO, pay-per-click and Local Services Ads on Google and Meta, social media posts and blogs, reputation management, listings on more than 100 local directories, print newsletters and postcards, and video production. Email work includes newsletters, promotions and automated new-patient campaigns.
The patient recall program is its most distinctive offer. The company connects to a practice’s EHR data, then sends condition-specific letters and monthly emails to patients who have not been seen in 14 to 60 months, adding about 100 inactive patients each month. It describes this outreach as HIPAA-compliant.
Foot and Ankle Testimonials and Podiatry Management Articles
Podiatry is the clearest specialty. The medical page carries testimonials from Lindsay Calligaro, DPM, of Wayne Foot & Ankle Center, Jeffrey Wunning, DPM, of Foot & Ankle Center of Ohio, Kunal Amin, DPM, of Cypress Foot & Ankle Center, Scott R. Lurie, DPM, of Park Avenue Podiatry Associates and Rosanna Troia, DPM, of Goldsmith Podiatry. The company also lists articles it wrote for Podiatry Management magazine. Other testimonials come from Barefoot Medical Spa and Oz Animal Hospital. For the recall program, the agency reports an average annual return of about $83,000 for podiatry clients, based on a $125 value per visit.
A Recall Guarantee Tied to 12-Month Profit
Prices are not published, and the site offers a free strategy call instead. The recall page includes a guarantee: if a client does not turn a profit within the first 12 months, the company keeps managing the program at no cost until it does. Practices should ask how profit is calculated under that guarantee and what the minimum term is for each service.
EHR Integrations and How Recall Profit Is Measured
- Will you sign a Business Associate Agreement before connecting to our EHR for recall campaigns?
- How is profit measured under the recall guarantee, and who tracks rebooked visits?
- Which EHR systems can you integrate with today?
- Do we own the website, ad accounts and email lists if we end the contract?
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