Lynne Zurnamer’s Pharma Ad and PR Shop in Lonehill
Oz Healthcare Communications is a Johannesburg agency that describes itself as a specialist pharmaceutical advertising and PR agency. It says it has worked in this field since 1995 and that the pharmaceutical industry is its core business. The office is at 40 Thembi Office Park on Calderwood Road in Lonehill.
Owner and CEO Lynne Zurnamer reports more than 36 years in the pharmaceutical industry, including roles as a medical representative, product manager and business unit lead. She also publishes Medicine and You and has presented its radio show on Radio Today.
Detail Aids, Scientific Documentaries and Press Conferences
The site groups its work into strategy, design, media and production. Design covers detail aids, print ads, posters, leaflets and patient information booklets. Media covers placement, network buying and publicity, including press conferences and ROI measurement. Production includes TV and radio ads, scientific documentaries and educational programs.
Other listed services are medical copywriting, regulatory standard referencing, direct-to-patient and direct-to-consumer programs, advisory boards, market research, media training, crisis management such as product recalls, and government relations with the Department of Health. A social media unit handles strategy, web design and content across TikTok, Facebook, X, Instagram and LinkedIn.
Endometriosis-SA, Rare Diseases and an Obesity PSA
The agency lists therapeutic areas including asthma and allergy, cardiology, diabetes, oncology, women’s health, men’s health, rare diseases, vaccines and psychiatry. It also incubates and manages health nonprofits, and the founder’s CV lists Endometriosis-SA and Menopause-SA among organizations she started.
Named projects include an obesity awareness public service announcement for Novo Nordisk, a Women’s Health Month social media campaign and an oral contraceptive guideline project for Bayer, and collateral for the National Asthma Education Programme. The site does not publish campaign metrics, so buyers who want evidence of results should ask for reach, media value or recall figures from past campaigns. Related ventures listed in the CV include Oz Publishing, Oz DigiMedical and Women’s Health Into the Future.
Oz does not publish fees or contract terms. Pharma buyers should ask for separate quotes for creative, media buying and PR, and confirm how production and placement costs are billed.
Therapeutic Backgrounds of the Oz Brand Team
- How do you handle medical and legal review of claims before materials go to print or air?
- Which team members will work on our brand, and what are their therapeutic backgrounds?
- How do you measure the reach and effect of disease awareness and PR campaigns?
- How is media buying billed, and do we see the underlying media invoices?
Write a Review