Arterial Health

Redefining Health Communication in Aotearoa

Arterial Health, part of the Arterial Group, is a pharmaceutical and healthcare marketing agency with its office at B:Hive, Smales Farm, 72 Taharoto Road on Auckland’s North Shore. The agency states a mission to redefine health communication in Aotearoa, and its client list is made up almost entirely of drug, device and health organizations.

Unlike general agencies that add healthcare as a sector, Arterial works only in this field. Its site positions the firm around content for two audiences, healthcare professionals and consumers, and around multi-channel campaigns for global brands operating in New Zealand and Australia.

HCP Education, Disease Awareness and Hub Sites

The agency describes its work as the strategy, curation and delivery of content for healthcare professionals and consumers, combined with multi-channel campaigns. Its case studies show what that looks like in practice: disease awareness messaging aimed at the public, clinical education aimed at doctors, and hub sites built around a topic such as biosimilar medicines.

The homepage does not break services into a detailed menu, so buyers should ask for a scope that spells out which channels, creative formats and medical review steps are included.

Novartis, GSK and Amgen Work Among Five Case Studies

Arterial publishes five case studies. For Novartis it produced material on reassessing the stable heart failure patient. For GSK it ran a campaign titled More Than Once a Night Man, and for Amgen one titled Nobody Likes Broken Bones. It also lists accredited neuroendocrine tumor education for Neuroendocrine Cancer Australia and a Biosimilar Hub and Biosimilar Week for GBMA Education.

A logo wall adds AstraZeneca, Astellas, Biogen, Boehringer, CSL Behring, Lilly, Pfizer, Sandoz, Sanofi Pasteur, Takeda, Teleflex, Terumo and others. The site says the agency adheres to the ethical standards in the Medicines Australia Code of Conduct. The case study pages describe the work but do not publish outcome figures.

Who Pays for Production and Medical Review Rounds

No prices or contract terms appear on the site. Work is quoted per project or retainer, so ask how medical, legal and regulatory review rounds are priced and who pays for production.

Medical Writing Credentials and the Medicines New Zealand Code

• Which team members handle medical writing, and what clinical qualifications do they hold?
• How do you apply the Medicines New Zealand code alongside the Medicines Australia code you cite?
• What measured outcomes can you share from the Novartis, GSK or Amgen work?
• How are review rounds and production costs billed?