Independent directory. Every listing is checked against the agency’s own website. How we vet agencies

Marketing Service

Healthcare Reputation Management Agencies

Online reviews shape which providers patients choose, but healthcare teams face strict limits on how they ask for and answer them. Use this guide to find agencies that grow genuine reviews and respond without exposing patient information.

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Agencies listed
131
Last fact-check
Nov 4, 2026

Pilot Practice

Tempe, Arizona

Healthcare only

Tempe healthcare marketing agency offering websites, SEO, AI search, paid ads and its own patient CRM to podiatry, GI and other specialty practices.

Best for
Podiatry and specialty practices wanting ads, SEO and a booking and intake CRM from one vendor
Specialties
Podiatry, Gastroenterology
Pricing
Custom quotes only
Privacy
Says its landing pages, forms and KloudMD CRM are HIPAA-compliant and encrypted
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

Podiatry Content Connection

Metuchen, New Jersey

Healthcare only

Podiatry-only marketing company providing websites, weekly blog content, local directory listings, social media, ads and review tools for foot and ankle practices.

Best for
Independent podiatry practices wanting a done-for-you content, website and local listings program
Specialties
Podiatry
Pricing
Custom quotes only
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +5
No reviews yetVerified Nov 2026

Podiatry Growth

Montreal, Canada

Healthcare only

Montreal consultancy run by a former podiatrist, building websites, local SEO, Google Ads and review programs for podiatry clinics in the US and Canada.

Best for
Small podiatry clinics that want a podiatrist-led consultant for their website, local SEO and reviews
Specialties
Podiatry
Pricing
Custom quotes; free practice visibility scan
  • SEO
  • PPC
  • Web Design
  • Content Marketing
  • +2
No reviews yetVerified Nov 2026

Practice Builders

Durham, North Carolina

Healthcare only

Durham, North Carolina healthcare marketing firm offering websites, SEO, reputation management and social media to medical, dental and therapy practices since 1979.

Best for
Independent practices and smaller surgery or urgent care centers
Specialties
Dental, Orthodontics, Plastic Surgery, Dermatology, Med Spa, Chiropractic +19 more
Pricing
Custom quote; monthly budgets from under $400 to over $1,201
  • SEO
  • Social Media
  • Web Design
  • Content Marketing
  • +2
4.2based on 32 Google reviews +1 more siteVerified Oct 2026

Healthcare only

Physical therapy marketing agency founded by a former clinic owner, providing websites, SEO, Google Ads, email and hiring campaigns to PT practices.

Best for
Outpatient PT practices wanting patient marketing and therapist recruiting
Specialties
Chiropractic, Physical Therapy
Pricing
Custom quote; plans offered through strategy calls
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
No reviews yetVerified Oct 2026

PracticeBeat

Pittsburgh, Pennsylvania

Healthcare only

Pittsburgh medical marketing company offering websites, SEO, AI search visibility, ads and reputation tools to independent practices, including pain clinics.

Best for
Independent pain practices wanting marketing and scheduling tools on one platform
Specialties
Dermatology, Med Spa, Addiction Treatment, Medical Practices, Orthopedics, Eye Care +3 more
Pricing
Custom quote; free MarketShifter analysis or demo
Privacy
HIPAA-compliant websites and online scheduling forms
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
4.8based on 25 Google reviewsVerified Oct 2026

Practis

Charlotte, North Carolina

Healthcare only

Charlotte healthcare marketing company offering medical social media, SEO, PPC, websites and HIPAA-compliant patient tools to specialty physician practices.

Best for
Specialty physician groups such as urology, OB-GYN and orthopedics wanting social media bundled with a website and patient tools
Specialties
Dermatology, Mental Health, Medical Practices, Orthopedics, Women's Health
Pricing
Bundled growth packages; prices not published
Privacy
Offers HIPAA-compliant chat and text, secure online forms and online bill pay
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +3
No reviews yetVerified Nov 2026

Promozione Medica

Milan, Italy

Healthcare only

Milan medical marketing consultancy for doctors, dentists and clinics offering SEO, Google and Meta ads, reputation, content and lead generation.

Best for
Doctors, dentists and outpatient clinics in Italy wanting a medically trained consultant handling SEO, ads and compliance
Specialties
Dental, Plastic Surgery, Mental Health, Medical Practices, Eye Care, Veterinary
Pricing
Custom quotes only; personalized consultation and online presence analysis on request
Privacy
Contact forms reference consent under the GDPR (EU Regulation 679/2016)
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +5
No reviews yetVerified Nov 2026

Prose

New York, New York

Healthcare is one of several verticals

New York content, PR and search agency serving pharma, biotech, diagnostics and medical device companies among other industries.

Best for
Pharma, diagnostics and device companies needing technical content, PR and search
Specialties
Pharma and Life Sciences, Medical Devices, Diagnostics and Laboratories
Pricing
Custom rates, with discounts for steady engagements; staffing scoped by the day or hour
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Oct 2026

Prosperity Media

Sydney, Australia

Healthcare is one of several verticals

Sydney-based SEO and digital PR agency doing technical SEO, content and link acquisition for e-commerce and enterprise sites in Australia.

Best for
Online CPAP, respiratory and medical supply retailers wanting specialist SEO
Specialties
Durable Medical Equipment
Pricing
Custom quote; free strategy call
  • SEO
  • AEO and GEO
  • Content Marketing
  • Reputation Management
5.0based on 73 Google reviews +2 more sitesVerified Oct 2026

RemedyConnect

Centennial, Colorado

Healthcare only

Pediatric-focused practice technology and marketing company offering websites, SEO, reviews, social media and patient education, now part of Office Practicum.

Best for
Independent pediatric practices wanting a pediatric-specific website, local SEO and patient education content
Specialties
Medical Practices, Pediatrics
Pricing
Custom quotes only
  • SEO
  • Social Media
  • Web Design
  • Content Marketing
  • +1
No reviews yetVerified Nov 2026

Rosemont Media

San Diego, California

Healthcare only

San Diego agency building websites, SEO, GEO and social campaigns for plastic surgeons, cosmetic dentists and other elective medical specialists.

Best for
Plastic surgeons and cosmetic dentists
Specialties
Dental, Plastic Surgery, Orthopedics, Eye Care, Weight Loss and Bariatric, Ambulatory Surgery Centers
Pricing
Custom quote
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
5.0based on 79 Google reviews +1 more siteVerified Oct 2026

Rosica Communications

Fair Lawn, New Jersey

Healthcare is one of several verticals

New Jersey public relations firm running media, advocacy and crisis programs for medical equipment, device and pharmaceutical companies, among other industries.

Best for
Medical equipment and pharmaceutical companies needing PR
Specialties
Pharma and Life Sciences, Medical Devices, Durable Medical Equipment
Pricing
Custom quote
  • Social Media
  • Content Marketing
  • Reputation Management
5.0based on 10 Google reviewsVerified Oct 2026

Royal Ink

Las Vegas, Nevada

Healthcare is a core vertical

Las Vegas creative and marketing agency managing social media, websites, SEO and ads for neurology, dermatology, orthopedic and dental practices.

Best for
Las Vegas area specialty practices wanting social posting, design and ads from one local team
Specialties
Dental, Dermatology, Medical Practices, Orthopedics, Home Health and Hospice
Pricing
Custom quotes only
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +3
No reviews yetVerified Nov 2026

RUNNER Agency

Dallas, Texas

Healthcare only

Dallas medical marketing agency running websites, local SEO, paid ads and patient CRM tools for pain, spine, fertility and other specialty practices.

Best for
Pain and spine practices
Specialties
Dental, Orthodontics, Addiction Treatment, Medical Practices, Urgent Care, Orthopedics +4 more
Pricing
Custom quote; free consultation
Privacy
Websites, hosting and Front Office Helper CRM are HIPAA compliant
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +3
5.0based on 53 Google reviews +2 more sitesVerified Oct 2026

Sachs Marketing Group

Westlake Village, California

Healthcare is a core vertical

Southern California agency marketing detox, residential, PHP, IOP and sober living programs through SEO, AI search visibility, paid ads and websites.

Best for
Detox, residential and outpatient treatment centers wanting SEO, AI search and paid search from a recovery-focused team
Specialties
Mental Health, Addiction Treatment
Pricing
Custom quotes only
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

Search Influence

New Orleans, Louisiana

Healthcare is a core vertical

New Orleans agency running Google, Meta and LinkedIn campaigns plus SEO for plastic surgeons, senior living, addiction recovery and hospitals.

Best for
Plastic surgeons, surgical hospitals and senior living operators wanting paid search with SEO and AI search work
Specialties
Dental, Plastic Surgery, Addiction Treatment, Hospitals and Health Systems, Medical Practices, Senior Living
Pricing
Custom quotes; pricing transparency pages on site
  • SEO
  • AEO and GEO
  • PPC
  • Web Design
  • +3
No reviews yetVerified Nov 2026

Senior Care Clicks

Brooklyn, New York

Healthcare only

Brooklyn marketing agency for home care, home health and senior living providers, offering websites, local SEO, Google and Facebook ads and recruiting campaigns.

Best for
Independent and franchise home care agencies
Specialties
Senior Living, Home Health and Hospice
Pricing
Custom quote; free marketing audit
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
5.0based on 16 Google reviewsVerified Oct 2026

SEO Brand

Boca Raton, Florida

Healthcare is one of several verticals

Boca Raton agency offering healthcare PPC on Google Ads and Meta for primary care, mental health, dental, vision and home health providers.

Best for
Florida and Northeast practices wanting Google and Meta ads managed next to SEO and reputation work
Specialties
Dental, Mental Health, Medical Practices, Eye Care, Home Health and Hospice
Pricing
Custom proposals only
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

SEO Design Chicago

Chicago, Illinois

Healthcare is one of several verticals

Chicago digital agency offering SEO, AI search visibility, Google Ads and web design, with a dedicated program for gastroenterology practices and screening campaigns.

Best for
GI practices that want condition-page SEO, AI search visibility and screening campaigns from a Chicago agency
Specialties
Medical Practices, Orthopedics, Gastroenterology
Pricing
Custom quotes; free SEO and AI visibility audit
Privacy
Says it responds to reviews in a HIPAA-conscious way and has helped healthcare clients…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

SEO.com.ph

Makati, Philippines

Healthcare is one of several verticals

Makati SEO agency with a healthcare page covering clinic local SEO, provider profiles, medical content and AI search, with published healthcare price ranges.

Best for
Philippine clinics and hospitals that want published SEO pricing and provider-level search work
Specialties
Hospitals and Health Systems, Medical Practices
Pricing
Healthcare SEO from PHP 30,000-80,000/month (single clinic) and PHP 80,000-200,000+/month (hospitals, multi-branch)
Privacy
Healthcare page lists HIPAA-aware technical SEO among its services
  • SEO
  • AEO and GEO
  • Content Marketing
  • Reputation Management
No reviews yetVerified Nov 2026

SHIFT Communications

Boston, Massachusetts

Healthcare is a core vertical

Public relations and communications firm with a healthcare practice serving health tech, medical device, biotech and pharma companies across the US.

Best for
Health tech, medtech and diagnostics companies
Specialties
Hospitals and Health Systems, Pharma and Life Sciences, Medical Devices, Digital Health, Diagnostics and Laboratories
Pricing
Custom quote
  • PPC
  • Social Media
  • Content Marketing
  • Reputation Management
  • +1
4.7based on 3 Google reviewsVerified Oct 2026

SmartSites

Paramus, New Jersey

Healthcare is a core vertical

New Jersey digital marketing agency serving hundreds of healthcare organizations with SEO, PPC, AI search and web services, including podiatry clients.

Best for
Podiatry and specialty practices in the Northeast
Specialties
Dental, Plastic Surgery, Med Spa, Chiropractic, Mental Health, Addiction Treatment +6 more
Pricing
Custom quote based on specialty, market and services
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +2
5.0based on 895 Google reviews +3 more sitesVerified Oct 2026

Socius Marketing

Orlando, Florida

Healthcare is one of several verticals

Florida digital agency with an orthodontic marketing program covering websites, SEO, PPC, social media and review management for practices.

Best for
Orthodontic practices
Specialties
Dental, Orthodontics, Hospitals and Health Systems, Hearing Care, Podiatry
Pricing
Custom quote; free digital assessment
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
No reviews yetVerified Oct 2026

Soud Marketing

Jacksonville Beach, Florida

Healthcare is one of several verticals

Jacksonville Beach agency running Google, Bing and Meta ads, SEO and websites for local businesses, including spine and pain practices.

Best for
Spine and pain practices wanting Google, Meta and Bing ads with month-to-month terms
Specialties
Orthopedics, Pain Management
Pricing
Flat monthly fees with no setup fees and no ad budget minimums
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +3
No reviews yetVerified Nov 2026

Specialty Vision

Jerusalem, Israel

Healthcare only

Eye-care-only marketing company and practice directory offering websites, SEO, AEO and GEO, Google Ads and reviews for ophthalmology and optometry practices.

Best for
Specialty ophthalmology and optometry practices
Specialties
Eye Care
Pricing
Custom quote; paid media fees tiered by spend
Privacy
HIPAA-safe conversion tracking with server-side tagging; patient information not shared with ad providers
  • SEO
  • AEO and GEO
  • PPC
  • Web Design
  • +2
No reviews yetVerified Oct 2026

Stethon Digital Marketing

Aventura, Florida

Healthcare only

Aventura, Florida healthcare marketing agency with a dedicated pain management program covering SEO, AI search, paid ads, websites and reviews.

Best for
Pain and interventional spine practices wanting SEO, AI search and paid ads under a BAA
Specialties
Plastic Surgery, Med Spa, Chiropractic, Mental Health, Fertility, Pain Management
Pricing
Fixed monthly proposals after a free audit; no prices published
Privacy
States it signs a Business Associate Agreement and configures GA4 and call tracking to…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Nov 2026

Substances Actives

Paris, France

Healthcare only

Paris digital agency for health professionals, mainly dentists, offering practice websites, waiting-room TV, review management, social media and patient newsletters.

Best for
Dental practices wanting a website, review management and in-office patient communication from one provider
Specialties
Dental, Medical Practices
Pricing
Custom quotes only; free website audit offered
  • Social Media
  • Web Design
  • Content Marketing
  • Reputation Management
  • +3
No reviews yetVerified Nov 2026

Techmagnate

New Delhi, India

Healthcare is one of several verticals

New Delhi search and performance agency with a healthcare practice running SEO, LLM optimization and PPC for hospital chains and eye hospitals.

Best for
Hospital chains and diagnostics brands in India wanting SEO, AI search and paid search at scale
Specialties
Hospitals and Health Systems, Medical Practices, Eye Care
Pricing
No published pricing
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

TechWyse

Toronto, Canada

Healthcare is one of several verticals

Toronto digital agency whose dental service bundles Instagram and Facebook management with websites, SEO, AI search, paid media and reviews.

Best for
Ontario dental practices wanting social posting handled within a wider SEO, website and paid media program
Specialties
Dental, Orthodontics, Medical Practices
Pricing
Custom quotes only
Privacy
States its dental campaigns are fully HIPAA-compliant
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

Side-by-Side Comparison

AgencyHeadquartersHealthcare focusCore servicesPublished pricing
Pilot PracticeTempe, ArizonaHealthcare onlySEO, AEO and GEO, PPCCustom quotes only
Podiatry Content ConnectionMetuchen, New JerseyHealthcare onlySEO, AEO and GEO, PPCCustom quotes only
Podiatry GrowthMontreal, CanadaHealthcare onlySEO, PPC, Web DesignCustom quotes; free practice visibility scan
Practice BuildersDurham, North CarolinaHealthcare onlySEO, Social Media, Web DesignCustom quote; monthly budgets from under $400 to over…
Practice PromotionsHealthcare onlySEO, PPC, Social MediaCustom quote; plans offered through strategy calls
PracticeBeatPittsburgh, PennsylvaniaHealthcare onlySEO, AEO and GEO, PPCCustom quote; free MarketShifter analysis or demo
PractisCharlotte, North CarolinaHealthcare onlySEO, PPC, Social MediaBundled growth packages; prices not published
Promozione MedicaMilan, ItalyHealthcare onlySEO, PPC, Social MediaCustom quotes only; personalized consultation and online presence analysis…
ProseNew York, New YorkHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom rates, with discounts for steady engagements; staffing scoped…
Prosperity MediaSydney, AustraliaHealthcare is one of several verticalsSEO, AEO and GEO, Content MarketingCustom quote; free strategy call
RemedyConnectCentennial, ColoradoHealthcare onlySEO, Social Media, Web DesignCustom quotes only
Rosemont MediaSan Diego, CaliforniaHealthcare onlySEO, AEO and GEO, PPCCustom quote
Rosica CommunicationsFair Lawn, New JerseyHealthcare is one of several verticalsSocial Media, Content Marketing, Reputation ManagementCustom quote
Royal InkLas Vegas, NevadaHealthcare is a core verticalSEO, PPC, Social MediaCustom quotes only
RUNNER AgencyDallas, TexasHealthcare onlySEO, PPC, Social MediaCustom quote; free consultation
Sachs Marketing GroupWestlake Village, CaliforniaHealthcare is a core verticalSEO, AEO and GEO, PPCCustom quotes only
Search InfluenceNew Orleans, LouisianaHealthcare is a core verticalSEO, AEO and GEO, PPCCustom quotes; pricing transparency pages on site
Senior Care ClicksBrooklyn, New YorkHealthcare onlySEO, PPC, Social MediaCustom quote; free marketing audit
SEO BrandBoca Raton, FloridaHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom proposals only
SEO Design ChicagoChicago, IllinoisHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quotes; free SEO and AI visibility audit
SEO.com.phMakati, PhilippinesHealthcare is one of several verticalsSEO, AEO and GEO, Content MarketingHealthcare SEO from PHP 30,000-80,000/month (single clinic) and PHP…
SHIFT CommunicationsBoston, MassachusettsHealthcare is a core verticalPPC, Social Media, Content MarketingCustom quote
SmartSitesParamus, New JerseyHealthcare is a core verticalSEO, AEO and GEO, PPCCustom quote based on specialty, market and services
Socius MarketingOrlando, FloridaHealthcare is one of several verticalsSEO, PPC, Social MediaCustom quote; free digital assessment
Soud MarketingJacksonville Beach, FloridaHealthcare is one of several verticalsSEO, PPC, Social MediaFlat monthly fees with no setup fees and no…
Specialty VisionJerusalem, IsraelHealthcare onlySEO, AEO and GEO, PPCCustom quote; paid media fees tiered by spend
Stethon Digital MarketingAventura, FloridaHealthcare onlySEO, AEO and GEO, PPCFixed monthly proposals after a free audit; no prices…
Substances ActivesParis, FranceHealthcare onlySocial Media, Web Design, Content MarketingCustom quotes only; free website audit offered
TechmagnateNew Delhi, IndiaHealthcare is one of several verticalsSEO, AEO and GEO, PPCNo published pricing
TechWyseToronto, CanadaHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quotes only

Pricing and terms as of each profile’s last verified date.

From the blog

Guides on Healthcare Reputation Management

All articles

What to Look For

Reputation work in healthcare is mostly process: asking every patient fairly, monitoring every site and replying without disclosing anything.

  • Review requests to all patients: Automated requests after visits that go to everyone, not just patients flagged as happy.
  • HIPAA-safe reply templates: Responses that never confirm someone was a patient or mention their care, approved by your privacy officer.
  • Wide monitoring: Coverage of Google, Facebook, Yelp and health-specific review sites, with alerts by location and provider.
  • Service recovery: A route for unhappy patients to reach a manager privately, and tracking of how complaints are resolved.
  • Secure data handling: A business associate agreement and secure integration when the agency pulls patient contact lists from your scheduling system.
  • Policy-based removal requests: Flagging reviews that break platform rules, without promising removals.

Compliance and Advertising Rules

Replies to reviews are where many practices get into trouble. OCR has settled several cases over replies that disclosed patient information, including Elite Dental Associates for $10,000 in 2019, New Vision Dental for $23,000 in 2022 and Manasa Health Center for $30,000 in 2023. General advice to personalize replies with reviewer names or details does not fit healthcare.

The FTC’s Trade Regulation Rule on the Use of Consumer Reviews and Testimonials took effect on October 21, 2024, and lets courts impose civil penalties for knowing violations. It bans writing, buying or selling fake reviews, offering rewards on condition that reviews are positive or negative, undisclosed reviews from employees and relatives, company-controlled review sites posing as independent, and suppressing reviews through threats, intimidation or false accusations. The FTC says the rule does not specifically ban asking only happy customers, often called review gating, but warns the practice could still violate the FTC Act.

Google separately prohibits offering discounts or free services in exchange for posting, changing or removing reviews. In Australia, Ahpra’s rules bar testimonials in advertising for regulated health services, though patients can still post reviews on sites the practice does not control.

How Engagements Usually Work

Most agencies charge a monthly fee that bundles review software and service, sometimes priced per location. Setup involves connecting your scheduling or practice management system, approving request messages and reply templates, and training front desk staff. Expect monthly reports on review volume, average rating, response times and themes by location and provider. Ask who writes and approves replies, how quickly negative reviews get a response, and whether the agency’s staff are trained on HIPAA before they touch your accounts.

Red Flags

  • Fake or seeded reviews: Any offer to write, buy or post reviews for you.
  • Review gating: Systems that send only satisfied patients to public review sites.
  • Guaranteed removals: No agency controls whether a platform deletes a review.
  • Replies that confirm care: Templates mentioning visits, procedures or test results.
  • Threatening reviewers: Legal threats or pressure to take reviews down.

Frequently Asked Questions

Can a doctor respond to a negative online review?

Yes, but carefully. Replies should not confirm the reviewer is a patient or mention any treatment details, even if the reviewer shared them first. A short, general response inviting the person to contact the office is usually safest. OCR has settled cases with practices that disclosed patient information in review replies, so have your privacy officer approve reply templates.

Can healthcare practices ask patients for reviews?

Yes. Asking patients for honest feedback is allowed and common, often through a text or email after a visit. Send requests to all patients rather than only those likely to be happy, since the FTC warns selective asking could be deceptive. If the request process uses patient contact data, make sure the vendor has signed a business associate agreement.

Can I offer patients a discount for leaving a review?

Google prohibits offering discounts, free goods or services in exchange for posting, changing or removing reviews. The FTC’s 2024 rule bans incentives conditioned on a review being positive or negative, and other incentives can still raise disclosure issues. Most healthcare practices avoid review incentives entirely and focus on asking every patient at the right moment.

Can a reputation agency remove bad reviews?

An agency can flag reviews that appear to break a platform’s rules, such as spam, off-topic content or conflicts of interest, but the platform decides whether to remove them. No agency can guarantee removals. Threatening or pressuring reviewers can violate the FTC’s review rule. Responding well and earning more genuine reviews usually does more for your rating.

Is review gating allowed for medical practices?

The FTC’s 2024 consumer review rule does not specifically prohibit review gating, which means filtering patients so only satisfied ones are invited to post publicly. But the FTC says the practice could still violate the FTC Act as deceptive. Asking all patients and handling complaints through a separate service recovery process is the safer approach.

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