Pilot Practice

A Tempe Agency Covering 25-Plus Medical Specialties

Pilot Practice is a healthcare marketing agency with an office on South Mill Avenue in Tempe, Arizona. It works only with medical and dental practices and publishes dedicated pages for more than 25 specialties, from podiatry and gastroenterology to ENT, dermatology, urology and imaging centers. The agency reports serving more than 100 healthcare brands and managing over $10 million in ad spend each year. It also sells its own patient CRM, which sets it apart from agencies that rely only on third-party tools.

KloudMD CRM, Digital Intake and an AI Voice Product

Its service menu covers website design, video and photography, SEO, AI search optimization, paid ads, email marketing, social media marketing, reputation management, Google Business Profile management, multi-location marketing, lead management and an AI voice product. The KloudMD CRM handles lead tracking, online booking, digital intake, deposits and appointment reminders, and the agency says it connects with more than 50 EMR and practice management systems. Its GI page adds patient retention and procedure prep emails. The agency displays Google Partner and Meta Business Partner badges.

Podiatry Clients From Novi to Hicksville

Podiatry is one of its better documented specialties. The podiatry page names Silverstone Podiatry and Millenium Podiatry in New York City, Restore Podiatry in Hicksville, New York, Michigan Foot & Ankle Institute in Novi, Michigan, Miami Feet and Revive Hand and Foot Institute as clients. The gastroenterology page describes campaigns for procedures such as colonoscopy, upper endoscopy and hemorrhoid banding, and says the agency serves GI practices in more than 60 US cities. The agency also reports more than 3,500 client keywords on the first page of search results.

CRM Fees Billed Against Management Fees

Prices and contract terms are not published, and the site directs practices to a contact form. Practices should ask how CRM fees are billed compared with marketing management fees, and whether ad spend is billed directly to the practice. Because the CRM sits at the center of the offer, it also makes sense to ask about setup fees, minimum terms and what happens to patient data if the practice cancels.

Exporting Leads and Bookings Out of KloudMD

• Will you sign a Business Associate Agreement covering KloudMD and your intake forms?
• Can we export our patient leads and booking history if we stop using KloudMD?
• What results have your podiatry clients seen in new patient bookings, and can we speak with one?
• Who owns the Google Ads and Meta accounts you set up for us?