A Podiatrist Turned Web Marketer
Podiatry Growth is the practice of Jim McDannald, DPM, who graduated from the Scholl College of Podiatric Medicine in 2003, completed a residency and went into private practice. He later left clinical work for writing and web design. He is based in Montreal and works with podiatry clinics in the United States and Canada.
He says he takes on a small number of practices at a time, and clients deal with him directly. The site says there is no account manager or sales team between the clinic and the person doing the work.
Clinic Websites, Google Listings and Ads
Work falls under three headings. Schedule More Patients covers custom podiatry websites, SEO, Google Business Profile setup and ads with custom content for Google, Facebook, Instagram and the clinic blog. Bolster Your Reputation covers reviews. Improve Your Patient Experience covers email marketing, online scheduling, intake forms and online bill pay.
McDannald also co-hosts the Podiatry Marketing podcast and publishes guides on clinic websites and Google Ads.
The site publishes three case studies, for Wisconsin Foot Center, Seiter Foot & Ankle Specialists and Gateley Podiatry. Seiter Foot & Ankle is a three-person solo practice in Arkansas that had no website. Podiatry Growth built the site, set up Google Business Profile, added intake forms and began setting up online card payments. Dr. Seiter said the changes let his staff spend more time with patients in the office and less on paperwork and phone payments.
On the homepage, Dr. Aaron Seiter’s testimonial says online referrals tripled. Dr. Andrew Marso, DPM, also gives a testimonial. The site offers free guides on podiatry clinic websites, Google Ads and standing out online.
Ownership and the First Conversation
Prices are not listed. Clinics start with a free practice visibility scan or a call with McDannald. The homepage states that clinics own their website, domain and data.
Questions for a Podiatry Clinic Owner
- How many clinics do you work with at once, and what happens to our site if you are unavailable?
- What is the monthly cost for a website, SEO and Google Ads together?
- How do your intake forms and email tools keep patient information secure?
- Can we speak with one of the three case study clinics?
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