A Paris Agency Behind Smile Mag and a Dentist Charter
Substances Actives is a digital agency at 36 rue des Petits Champs in Paris’s 2nd arrondissement that presents itself as dedicated to health professionals. Most of its branding, products and testimonials point to dental practices, and the site also shows a charter for physicians.
The agency publishes a patient magazine, Smile Mag, and lists press coverage in Le Point, Le Parisien, Le Figaro, L’Express and BFM Business.
Waiting Room TV, Activ Review and Matisse Software
The service range goes beyond websites. Visual Activ is a waiting-room TV program, Activ Review handles review and online reputation management, and Matisse is described as AI and cloud dental software. Communication services include Site internet [practice websites], Newsletter for patients, Identité visuelle [visual identity], Réseaux sociaux [social media], photo and video reports, and 360-degree video and photo.
The agency also produced downloadable Covid-19 communication kits for practices and offers a free website audit. Smile Mag gives practices patient-facing content, and the photo reports and 360-degree tours are meant to show the practice and team to prospective patients online.
Testimonials on the homepage name dentists including Dr Olivier Bitan, Dr Marc Lachaux, Dr Mai Lan Tran, Dr Olivia Veran-Kenck, Dr Gérard Benzaken and Dr Alain Carré. They describe better online visibility, responsive service and good value, without figures. A physician charter shown beside the dentist charter suggests the agency also takes on medical practices, though dental work dominates the examples it publishes.
Logos displayed on the site include dental industry names such as ZimVie, Nobel Biocare and Biotech Dental, the UFSBD oral health association and dental professional groups, though the page does not explain each relationship. Ask whether any supplier ties affect the products or content the agency recommends to your practice.
Subscription Terms for Visual Activ and Hosting
No prices are published, and visitors are directed to book an appointment or request a quote. Because several products are subscriptions, ask about monthly fees and minimum terms for Visual Activ, Activ Review and website hosting, and whether they can be bought separately. Also confirm who holds the domain name and practice email accounts.
Review Requests Within Dental Ethics Rules
- Which of your products are subscriptions, and what is the minimum commitment for each?
- How does Activ Review request patient reviews while staying within dental ethics rules?
- Who owns the website content and photos if we leave?
- Do you work with medical specialties outside dentistry, and can you show examples?
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