Independent directory. Every listing is checked against the agency’s own website. How we vet agencies

Marketing Service

Healthcare Reputation Management Agencies

Online reviews shape which providers patients choose, but healthcare teams face strict limits on how they ask for and answer them. Use this guide to find agencies that grow genuine reviews and respond without exposing patient information.

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Agencies listed
131
Last fact-check
Nov 4, 2026

Digital Limelight Media

Grand Rapids, Michigan

Healthcare is a core vertical

Grand Rapids agency offering websites, SEO, AI search optimization, ads and patient conversion tools to aesthetic, medical and dental practices, including pain clinics.

Best for
Pain practices wanting marketing tied to revenue reporting and lead follow-up
Specialties
Dental, Plastic Surgery, Med Spa, Hearing Care, Pain Management
Pricing
Custom quote
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
5.0based on 95 Google reviews +1 more siteVerified Oct 2026

Digital Spotlight

Santa Monica, California

Healthcare is a core vertical

Santa Monica SEO and paid ads agency focused on surgeons, with a dedicated marketing program for ambulatory surgery centers.

Best for
Surgery centers wanting SEO and paid search aimed at self-referred and elective patients
Specialties
Plastic Surgery, Weight Loss and Bariatric, Ambulatory Surgery Centers
Pricing
Custom quote; flat monthly pricing for SEO
  • SEO
  • PPC
  • Social Media
  • Content Marketing
  • +1
5.0based on 8 Google reviewsVerified Oct 2026

DocRelations

Düsseldorf, Germany

Healthcare only

Practice marketing firm in Düsseldorf and Bayreuth handling websites, SEO, AI search visibility, Google Ads and recruiting for doctors and dentists.

Best for
German private and specialist practices that want SEO, AI search visibility and recruiting from one vendor
Specialties
Dental, Orthodontics, Plastic Surgery, Dermatology, Mental Health, Medical Practices +1 more
Pricing
Custom quotes through an online offer configurator; no public price list
Privacy
Describes its website hosting as GDPR-compliant (DSGVO-konform) with servers in Germany
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +5
No reviews yetVerified Nov 2026

DoctorLogic

Plano, Texas

Healthcare only

Plano, Texas healthcare marketing company offering websites, SEO, content, paid ads and reputation tools to dermatology, plastic surgery, med spa and dental practices.

Best for
Dermatology and aesthetic practices wanting a packaged website and SEO platform with reputation tools
Specialties
Dental, Plastic Surgery, Dermatology, Med Spa
Pricing
Custom quote; prospects book a demo
Privacy
HIPAA-compliant website designs
  • SEO
  • PPC
  • Web Design
  • Content Marketing
  • +1
No reviews yetVerified Oct 2026

Doctoweb

Montpeyroux, France

Healthcare only

Montpellier-area health web agency founded in 2016, offering medical websites, SEO, AI search, community management and a patient chatbot for practices.

Best for
Independent doctors, dentists and fertility or allied health practices wanting a fast medical website with local SEO
Specialties
Dental, Physical Therapy, Mental Health, Medical Practices, Fertility
Pricing
Thea chatbot from €600 setup plus €129/month (excl. VAT); websites by quote
Privacy
Claims CNOM and GDPR compliance, hosting in France and a health data (HDS) hosting…
  • SEO
  • AEO and GEO
  • Social Media
  • Web Design
  • +3
No reviews yetVerified Nov 2026

EireDigital Clinic

Dublin, Ireland

Healthcare is a core vertical

Dublin agency building websites, booking systems and Google, Meta and TikTok ad campaigns for aesthetic clinics, medspas and cosmetic dentists.

Best for
Aesthetic clinics and medspas in Ireland wanting paid ads and online booking handled together
Specialties
Dental, Plastic Surgery, Med Spa, Digital Health
Pricing
Packages from €499/month; ad spend billed separately
Privacy
Lists GDPR compliance as a feature of the clinic websites it builds
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +1
No reviews yetVerified Nov 2026

Enspire360

Alpharetta, Georgia

Healthcare is a core vertical

Alpharetta agency selling flat-fee visibility, growth and retention packages to surgery centers, urgent care clinics, telehealth firms and other healthcare groups.

Best for
Independent surgery centers wanting fixed monthly pricing for local search, ads and patient follow-up
Specialties
Dermatology, Urgent Care, Orthopedics, Digital Health, Ambulatory Surgery Centers
Pricing
Packages listed at $2,500/month each; ad spend billed separately
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
No reviews yetVerified Nov 2026

Estipona Group

Reno, Nevada

Healthcare is a core vertical

Reno, Nevada full-service advertising agency serving health care, public health, education and government clients, including a men's health campaign for Urology Nevada.

Best for
Urology and specialty groups in Nevada and the West wanting broadcast-quality awareness campaigns
Specialties
Orthopedics, Urology
Pricing
Custom quotes only
Privacy
Says it holds a HIPAA Seal of Compliance and lists completing and managing a…
  • Social Media
  • Web Design
  • Content Marketing
  • Reputation Management
  • +2
No reviews yetVerified Nov 2026

Etna Interactive

San Luis Obispo, California

Healthcare only

Remote marketing firm serving plastic surgeons, med spas, dermatologists and ophthalmologists with websites, SEO, answer engine optimization and paid ads.

Best for
Plastic surgery and aesthetic practices wanting an established specialist with its own reputation and gallery tools
Specialties
Plastic Surgery, Dermatology, Med Spa, Eye Care
Pricing
Custom quote; paid advertising comes in several support levels
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Oct 2026

Farner

Zurich, Switzerland

Healthcare is one of several verticals

Swiss communications consultancy with six offices and a healthcare practice serving pharma companies, clinics, health insurers and medtech firms.

Best for
Pharma companies, insurers and hospitals needing PR, public affairs and crisis support across all Swiss language regions
Specialties
Hospitals and Health Systems, Pharma and Life Sciences, Medical Devices
Pricing
Custom quotes only
  • Reputation Management
  • Branding
  • Video Marketing
No reviews yetVerified Nov 2026

Finke Praxismarketing

Düsseldorf, Germany

Healthcare only

Owner-led Düsseldorf consultancy helping dentists and doctors with positioning, websites, SEO, AI visibility, Google Ads and staff recruitment.

Best for
Dentists founding, growing or handing over a practice who want strategy and marketing from one adviser
Specialties
Dental, Dermatology, Medical Practices, Orthopedics
Pricing
Custom quotes; fixed-price projects and monthly flat fees for ongoing support
Privacy
States its projects take account of German data protection rules, the Heilmittelwerbegesetz and professional…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Nov 2026

FINN Partners Manila

Makati, Philippines

Healthcare is a core vertical

Makati office of an international PR and marketing firm, serving pharmaceutical, life sciences and medical device clients through its Asia health practice.

Best for
Pharma and medical device companies needing health PR and communications across the Philippines and Southeast Asia
Specialties
Hospitals and Health Systems, Pharma and Life Sciences, Medical Devices
Pricing
Custom quotes only
  • Content Marketing
  • Reputation Management
No reviews yetVerified Nov 2026

ForeFront Web

Dublin, Ohio

Healthcare is one of several verticals

Dublin, Ohio digital agency offering local SEO, Google Ads and websites for urgent care centers, medical practices, dentists and other businesses.

Best for
Independent urgent care centers and small medical groups wanting local search and Google Ads from one team
Specialties
Dental, Medical Practices, Urgent Care, Hearing Care
Pricing
Custom Success Plans; free initial discussion and site audit depending on site size
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
4.9based on 18 DesignRush reviewsVerified Oct 2026

Foster Web Marketing

Alexandria, Virginia

Healthcare is a core vertical

Alexandria, Virginia healthcare web marketing firm with long-running podiatry work, its own DSS website platform, and SEO, content, video and ad services.

Best for
Podiatry practices wanting a long-term web, content and SEO partner on a managed platform
Specialties
Dental, Plastic Surgery, Med Spa, Orthopedics, Podiatry
Pricing
Custom quote
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
4.9based on 140 Google reviews +2 more sitesVerified Oct 2026

Full Blast Creative

Calgary, Canada

Healthcare is one of several verticals

Calgary creative and digital agency with a healthcare practice covering branding, websites, SEO, paid search and video for clinics and physicians.

Best for
Alberta clinics and physicians wanting branding, a new website and search campaigns from one creative team
Specialties
Dental, Plastic Surgery, Physical Therapy, Mental Health, Medical Practices, Eye Care
Pricing
Custom estimates only
Privacy
Healthcare page references provincial College of Physicians and Surgeons advertising standards, Health Canada rules,…
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +4
No reviews yetVerified Nov 2026

GMR Web Team

Tustin, California

Healthcare only

Tustin, California healthcare marketing firm pairing reputation management and patient surveys with websites, SEO and paid search for medical and dental practices.

Best for
Urgent care groups and outpatient centers wanting review generation and patient feedback tied to SEO and a new website
Specialties
Dental, Plastic Surgery, Physical Therapy, Addiction Treatment, Hospitals and Health Systems, Medical Practices +8 more
Pricing
Custom quote
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
4.9based on 17 Google reviews +1 more siteVerified Oct 2026

Healthcare is a core vertical

Marketing platform and service provider for med spas and aesthetic practices, combining websites, SEO and GEO, paid ads, reviews and an AI front desk.

Best for
Med spas wanting a combined website, CRM, reviews and marketing platform rather than a traditional agency
Specialties
Dental, Plastic Surgery, Dermatology, Med Spa, Gastroenterology
Pricing
Essentials, Accelerator and Elite plans; paid ads add-on in tiers managing up to $1,500, $3,500 or…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +2
No reviews yetVerified Oct 2026

Healthcare Marketing Group

Newport Beach, California

Healthcare only

Newport Beach agency for independent medical practices, with a pediatrics program covering well-child, newborn and ADHD evaluation searches plus content, reviews and ads.

Best for
Independent pediatric and primary care practices wanting high-volume local SEO content and review growth
Specialties
Mental Health, Addiction Treatment, Medical Practices, Pediatrics
Pricing
Engagements start at $2,000/month
Privacy
Says its work is built to HIPAA, that it does not market to a…
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +5
No reviews yetVerified Nov 2026

Healthcare Success

Irvine, California

Healthcare only

Healthcare-only, full-service marketing agency in Irvine, California, serving providers, device makers and health brands with strategy, advertising, SEO, AI visibility and paid media.

Best for
Health systems, multi-location groups and device makers
Specialties
Dental, Orthodontics, Physical Therapy, Mental Health, Addiction Treatment, Hospitals and Health Systems +21 more
Pricing
Custom quotes; AI visibility audit at a $5,000 fixed fee for 90 days (launch offer through…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
5.0based on 8 Google reviews +3 more sitesVerified Oct 2026

Hillflare

San Pedro Garza García, Mexico

Healthcare is a core vertical

San Pedro Garza García agency selling SEO, Google Ads, websites and AI WhatsApp reception to clinics, dentists and specialists in Mexico.

Best for
Clinics and dental practices around Monterrey wanting priced packages that combine SEO, ads and automated WhatsApp reception
Specialties
Dental, Plastic Surgery, Dermatology, Med Spa, Medical Practices, Fertility +1 more
Pricing
Packages from $8,999 to $32,999 MXN/month plus IVA; ad spend, SEO setup and website work billed…
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
No reviews yetVerified Nov 2026

HIP Creative

Cantonment, Florida

Healthcare only

Florida agency marketing dental specialists, dermatology, audiology, med spas and orthopedic practices through SEO, paid ads, websites, video and reputation management.

Best for
Dental specialists and small specialty practices
Specialties
Dental, Orthodontics, Dermatology, Med Spa, Orthopedics, Hearing Care +1 more
Pricing
Custom quote
Privacy
Displays a HIPAA compliance logo and a report-incident link
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +1
4.7based on 24 Google reviews +1 more siteVerified Oct 2026

HMA – Healthcare Marketing Agency

Dubai, United Arab Emirates

Healthcare only

Dubai agency marketing doctors and clinics only, offering medical SEO, AI search visibility, PPC, social media, video and websites.

Best for
Individual specialists and surgeons in Dubai wanting personal branding, medical SEO and AI search visibility
Specialties
Dental, Plastic Surgery, Dermatology, Chiropractic, Orthopedics, Fertility +3 more
Pricing
Custom quotes only
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

Holográfico

Guadalajara, Mexico

Healthcare is one of several verticals

Guadalajara advertising and digital agency with a medical marketing team running social media, Google Ads, websites and video for clinics.

Best for
Clinics in Guadalajara and the Pacific coast wanting social media, video and Google Ads from one local team
Specialties
Dental, Orthodontics, Plastic Surgery, Dermatology, Med Spa, Mental Health +2 more
Pricing
Custom quotes only; free consultation
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +3
No reviews yetVerified Nov 2026

Imaginuity

Dallas, Texas

Healthcare is one of several verticals

Downtown Dallas performance agency offering social media, search, AEO and web work to health systems and multi-location providers.

Best for
Multi-location provider groups and health systems wanting social, search and local listings run as one program
Specialties
Hospitals and Health Systems, Medical Practices
Pricing
Custom quotes only
Privacy
Says healthcare work is HIPAA-compliant by design, citing data encryption, privacy audits, secure hosting…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Nov 2026

iMatrix

El Segundo, California

Healthcare only

Website and marketing platform, formerly ChiroMatrix, selling packaged websites, SEO, Google Ads, reviews and patient tools to chiropractors and eye care practices.

Best for
Solo and small chiropractic practices
Specialties
Chiropractic, Eye Care, Veterinary
Pricing
Marketing packages from $99, with a website included in every package
Privacy
Provides a company Business Associate Agreement
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
4.7based on 1,169 Google reviewsVerified Oct 2026

Impact PR

Auckland, New Zealand

Healthcare is one of several verticals

Auckland PR and marketing agency offering media relations, content, social media and crisis support for pharmaceutical, eye care and health charity clients.

Best for
Pharma brands, specialist clinics and health charities wanting earned media and issues support in New Zealand
Specialties
Dermatology, Eye Care, Pharma and Life Sciences
Pricing
Custom quotes only
  • SEO
  • Social Media
  • Content Marketing
  • Reputation Management
No reviews yetVerified Nov 2026

Infidigit

Mumbai, India

Healthcare is one of several verticals

Mumbai SEO agency with healthcare case studies for eye hospitals, diagnostics and health brands, offering SEO, AI SEO and LLM SEO.

Best for
Hospitals, eye care chains and health brands wanting organic and AI search growth
Specialties
Hospitals and Health Systems, Eye Care, Digital Health
Pricing
No published pricing; custom growth plans
  • SEO
  • AEO and GEO
  • Web Design
  • Content Marketing
  • +1
No reviews yetVerified Nov 2026

Instrumental Group

Denver, Colorado

Healthcare is one of several verticals

Denver HubSpot agency building inbound marketing, websites and automation, with a published fertility clinic case study and healthcare among four target industries.

Best for
Multi-location fertility clinics wanting HubSpot-based lead nurturing, website and content programs
Specialties
Fertility
Pricing
Custom quotes only
  • SEO
  • PPC
  • Web Design
  • Content Marketing
  • +3
No reviews yetVerified Nov 2026

Juicy Designs

Pretoria, South Africa

Healthcare is one of several verticals

Pretoria digital marketing agency with healthcare packages covering HPCSA-aware practice websites, local SEO, Google Ads, reviews and POPIA-minded patient communications.

Best for
Gauteng medical practices wanting compliant websites, local SEO and Google Ads at published prices on monthly terms
Specialties
Medical Practices
Pricing
Practice websites from R5,000/month; growth packages from R13,000/month; enterprise from R26,000/month; Google Ads management from R6,000/month…
Privacy
Says patient communications are built with POPIA safeguards (lawful consent, secure handling, clear opt-outs)…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

KaleidoscopeAI

Victor, New York

Healthcare only

Orthodontics-only marketing firm in Victor, New York, offering websites, SEO with AEO and GEO, social media and digital ads to orthodontic practices.

Best for
Orthodontic practices
Specialties
Orthodontics
Pricing
Custom quote; plans customized by market and practice size
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Oct 2026

Side-by-Side Comparison

AgencyHeadquartersHealthcare focusCore servicesPublished pricing
Digital Limelight MediaGrand Rapids, MichiganHealthcare is a core verticalSEO, AEO and GEO, PPCCustom quote
Digital SpotlightSanta Monica, CaliforniaHealthcare is a core verticalSEO, PPC, Social MediaCustom quote; flat monthly pricing for SEO
DocRelationsDüsseldorf, GermanyHealthcare onlySEO, AEO and GEO, PPCCustom quotes through an online offer configurator; no public…
DoctorLogicPlano, TexasHealthcare onlySEO, PPC, Web DesignCustom quote; prospects book a demo
DoctowebMontpeyroux, FranceHealthcare onlySEO, AEO and GEO, Social MediaThea chatbot from €600 setup plus €129/month (excl. VAT);…
EireDigital ClinicDublin, IrelandHealthcare is a core verticalSEO, PPC, Social MediaPackages from €499/month; ad spend billed separately
Enspire360Alpharetta, GeorgiaHealthcare is a core verticalSEO, PPC, Social MediaPackages listed at $2,500/month each; ad spend billed separately
Estipona GroupReno, NevadaHealthcare is a core verticalSocial Media, Web Design, Content MarketingCustom quotes only
Etna InteractiveSan Luis Obispo, CaliforniaHealthcare onlySEO, AEO and GEO, PPCCustom quote; paid advertising comes in several support levels
FarnerZurich, SwitzerlandHealthcare is one of several verticalsReputation Management, Branding, Video MarketingCustom quotes only
Finke PraxismarketingDüsseldorf, GermanyHealthcare onlySEO, AEO and GEO, PPCCustom quotes; fixed-price projects and monthly flat fees for…
FINN Partners ManilaMakati, PhilippinesHealthcare is a core verticalContent Marketing, Reputation ManagementCustom quotes only
ForeFront WebDublin, OhioHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom Success Plans; free initial discussion and site audit…
Foster Web MarketingAlexandria, VirginiaHealthcare is a core verticalSEO, PPC, Social MediaCustom quote
Full Blast CreativeCalgary, CanadaHealthcare is one of several verticalsSEO, PPC, Social MediaCustom estimates only
GMR Web TeamTustin, CaliforniaHealthcare onlySEO, AEO and GEO, PPCCustom quote
Growth99Healthcare is a core verticalSEO, AEO and GEO, PPCEssentials, Accelerator and Elite plans; paid ads add-on in…
Healthcare Marketing GroupNewport Beach, CaliforniaHealthcare onlySEO, PPC, Social MediaEngagements start at $2,000/month
Healthcare SuccessIrvine, CaliforniaHealthcare onlySEO, AEO and GEO, PPCCustom quotes; AI visibility audit at a $5,000 fixed…
HillflareSan Pedro Garza García, MexicoHealthcare is a core verticalSEO, PPC, Social MediaPackages from $8,999 to $32,999 MXN/month plus IVA; ad…
HIP CreativeCantonment, FloridaHealthcare onlySEO, PPC, Social MediaCustom quote
HMA – Healthcare Marketing AgencyDubai, United Arab EmiratesHealthcare onlySEO, AEO and GEO, PPCCustom quotes only
HolográficoGuadalajara, MexicoHealthcare is one of several verticalsSEO, PPC, Social MediaCustom quotes only; free consultation
ImaginuityDallas, TexasHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quotes only
iMatrixEl Segundo, CaliforniaHealthcare onlySEO, AEO and GEO, PPCMarketing packages from $99, with a website included in…
Impact PRAuckland, New ZealandHealthcare is one of several verticalsSEO, Social Media, Content MarketingCustom quotes only
InfidigitMumbai, IndiaHealthcare is one of several verticalsSEO, AEO and GEO, Web DesignNo published pricing; custom growth plans
Instrumental GroupDenver, ColoradoHealthcare is one of several verticalsSEO, PPC, Web DesignCustom quotes only
Juicy DesignsPretoria, South AfricaHealthcare is one of several verticalsSEO, AEO and GEO, PPCPractice websites from R5,000/month; growth packages from R13,000/month; enterprise…
KaleidoscopeAIVictor, New YorkHealthcare onlySEO, AEO and GEO, PPCCustom quote; plans customized by market and practice size

Pricing and terms as of each profile’s last verified date.

From the blog

Guides on Healthcare Reputation Management

All articles

What to Look For

Reputation work in healthcare is mostly process: asking every patient fairly, monitoring every site and replying without disclosing anything.

  • Review requests to all patients: Automated requests after visits that go to everyone, not just patients flagged as happy.
  • HIPAA-safe reply templates: Responses that never confirm someone was a patient or mention their care, approved by your privacy officer.
  • Wide monitoring: Coverage of Google, Facebook, Yelp and health-specific review sites, with alerts by location and provider.
  • Service recovery: A route for unhappy patients to reach a manager privately, and tracking of how complaints are resolved.
  • Secure data handling: A business associate agreement and secure integration when the agency pulls patient contact lists from your scheduling system.
  • Policy-based removal requests: Flagging reviews that break platform rules, without promising removals.

Compliance and Advertising Rules

Replies to reviews are where many practices get into trouble. OCR has settled several cases over replies that disclosed patient information, including Elite Dental Associates for $10,000 in 2019, New Vision Dental for $23,000 in 2022 and Manasa Health Center for $30,000 in 2023. General advice to personalize replies with reviewer names or details does not fit healthcare.

The FTC’s Trade Regulation Rule on the Use of Consumer Reviews and Testimonials took effect on October 21, 2024, and lets courts impose civil penalties for knowing violations. It bans writing, buying or selling fake reviews, offering rewards on condition that reviews are positive or negative, undisclosed reviews from employees and relatives, company-controlled review sites posing as independent, and suppressing reviews through threats, intimidation or false accusations. The FTC says the rule does not specifically ban asking only happy customers, often called review gating, but warns the practice could still violate the FTC Act.

Google separately prohibits offering discounts or free services in exchange for posting, changing or removing reviews. In Australia, Ahpra’s rules bar testimonials in advertising for regulated health services, though patients can still post reviews on sites the practice does not control.

How Engagements Usually Work

Most agencies charge a monthly fee that bundles review software and service, sometimes priced per location. Setup involves connecting your scheduling or practice management system, approving request messages and reply templates, and training front desk staff. Expect monthly reports on review volume, average rating, response times and themes by location and provider. Ask who writes and approves replies, how quickly negative reviews get a response, and whether the agency’s staff are trained on HIPAA before they touch your accounts.

Red Flags

  • Fake or seeded reviews: Any offer to write, buy or post reviews for you.
  • Review gating: Systems that send only satisfied patients to public review sites.
  • Guaranteed removals: No agency controls whether a platform deletes a review.
  • Replies that confirm care: Templates mentioning visits, procedures or test results.
  • Threatening reviewers: Legal threats or pressure to take reviews down.

Frequently Asked Questions

Can a doctor respond to a negative online review?

Yes, but carefully. Replies should not confirm the reviewer is a patient or mention any treatment details, even if the reviewer shared them first. A short, general response inviting the person to contact the office is usually safest. OCR has settled cases with practices that disclosed patient information in review replies, so have your privacy officer approve reply templates.

Can healthcare practices ask patients for reviews?

Yes. Asking patients for honest feedback is allowed and common, often through a text or email after a visit. Send requests to all patients rather than only those likely to be happy, since the FTC warns selective asking could be deceptive. If the request process uses patient contact data, make sure the vendor has signed a business associate agreement.

Can I offer patients a discount for leaving a review?

Google prohibits offering discounts, free goods or services in exchange for posting, changing or removing reviews. The FTC’s 2024 rule bans incentives conditioned on a review being positive or negative, and other incentives can still raise disclosure issues. Most healthcare practices avoid review incentives entirely and focus on asking every patient at the right moment.

Can a reputation agency remove bad reviews?

An agency can flag reviews that appear to break a platform’s rules, such as spam, off-topic content or conflicts of interest, but the platform decides whether to remove them. No agency can guarantee removals. Threatening or pressuring reviewers can violate the FTC’s review rule. Responding well and earning more genuine reviews usually does more for your rating.

Is review gating allowed for medical practices?

The FTC’s 2024 consumer review rule does not specifically prohibit review gating, which means filtering patients so only satisfied ones are invited to post publicly. But the FTC says the practice could still violate the FTC Act as deceptive. Asking all patients and handling complaints through a separate service recovery process is the safer approach.

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