Health Care and Public Health Work From a Reno Ad Shop
Estipona Group is a full-service advertising agency in Reno, Nevada, which says it was founded over 30 years ago. It describes its work as strategy-driven creative marketing and serves health care, public health, government and education clients, with manufacturing and ADA compliance marketing also listed among its specialties. Healthcare is a core part of its business, and its site claims 30 years of experience in healthcare marketing.
HIPAA-Compliant Digital, Broadcast and Collateral Work
For healthcare clients the agency lists branding, HIPAA-compliant digital marketing, online reputation management, traditional media campaigns, website development, social media management, healthcare blogging and content, and collateral design. Its work menu also highlights advertising, video and television production, and it publishes guidance on inclusive communication.
An NFL Playoff Spot for Urology Nevada
Urology is the clearest private practice specialty in its published work. For Urology Nevada, which the agency calls Northern Nevada’s leader in urologic care, it created a men’s health campaign aimed at men in their 60s and 70s who avoid seeing a doctor about urinary symptoms of an enlarged prostate. The broadcast spot first aired during the NFL playoffs and played on the timing of commercial breaks, with support on Meta, YouTube and other digital platforms. Estipona Group reports 3,485 users sent to the practice’s website, 1.3 million impressions and 130,000 video plays. Its site also shows a Reno Rodeo sponsorship project that appears to be for the same client.
Other health work includes campaigns for Northern Nevada Public Health, the Nevada Cancer Coalition, Immunize Nevada and a university school of public health, and the agency announced a marketing engagement with Alpine Bone & Joint. Its HIPAA page says it earned a HIPAA Seal of Compliance after a risk analysis and remediation process, and lists Business Associate Agreements, staff training and incident procedures among its commitments.
Estipona Group does not publish pricing or contract terms, so quotes are custom. Practices should ask how media buying, video production and ongoing digital management are billed, and whether broadcast campaigns require a minimum flight length.
Turning 3,485 Campaign Visits Into Appointments
- How many of the 3,485 website visitors from the Urology Nevada campaign became appointment requests?
- Can we review your Business Associate Agreement and HIPAA policies before signing?
- What share of your current health clients are private practices rather than public health agencies?
- Who owns the video footage, creative files and ad accounts after the campaign ends?
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