Location
New Zealand permits consumer ads for approved prescription medicines, yet its Medical Council bars doctors from using patient testimonials. The agencies listed here have New Zealand offices and healthcare work. Below the list is a guide to the rules and to hiring well.
Your City, State
SponsoredHealthcare only
One line on what your agency does for healthcare organizations in New Zealand, the services you run and the results you are known for.
The sample listing shows how a sponsored agency appears on this page. The vetted listings below are sorted alphabetically and cannot be bought.
Auckland, New Zealand
Healthcare is one of several verticals
Auckland communications firm running public awareness, media, digital and stakeholder campaigns for pharmaceutical companies, healthcare providers and health charities.
Auckland, New Zealand
Healthcare only
Auckland pharmaceutical and healthcare marketing agency producing content and multi-channel campaigns for doctors, patients and global drug and device brands.
Brisbane, Australia
Healthcare is one of several verticals
Brisbane performance marketing agency running SEO, AI SEO, Google Ads and social ads, with published results for imaging, physio, ENT and dental clients.
Auckland, New Zealand
Healthcare is a core vertical
Auckland strategic communications consultancy advising healthcare organizations on medicines access, policy change, stakeholder engagement and reputation under public scrutiny.
Hamilton, New Zealand
Healthcare is one of several verticals
Hamilton WordPress agency building and hosting websites for New Zealand clinics, allied health providers, professional bodies and aged care operators.
Christchurch, New Zealand
Healthcare is one of several verticals
Christchurch search agency offering Google Ads, SEO, AI SEO and Meta ads, with a published patient acquisition case study for an Auckland physiotherapy group.
Auckland, New Zealand
Healthcare only
Auckland healthcare communications agency providing strategy, medical writing and creative campaigns for pharmaceutical brands such as Pfizer, Novo Nordisk and Viatris.
Auckland, New Zealand
Healthcare only
Independent digital agency that designs and builds websites and apps for pharmaceutical companies, primary health networks and care providers in New Zealand and Australia.
Auckland, New Zealand
Healthcare is a core vertical
Auckland digital agency running healthcare SEO, Google Ads, paid social and patient reactivation email for New Zealand clinics and health providers.
Auckland, New Zealand
Healthcare is one of several verticals
Auckland PR and marketing agency offering media relations, content, social media and crisis support for pharmaceutical, eye care and health charity clients.
Christchurch, New Zealand
Healthcare is one of several verticals
Family-owned Christchurch agency running Google Ads, SEO, AI search visibility, websites and CRM follow-up for dental practices and other local businesses.
Auckland, New Zealand
Healthcare is one of several verticals
Boutique Auckland agency offering strategy, branding, Google Ads, SEO, websites and monthly marketing support for medical, dental and allied health practices.
| Agency | Headquarters | Healthcare focus | Core services | Published pricing |
|---|---|---|---|---|
| Anthem | Auckland, New Zealand | Healthcare is one of several verticals | Social Media, Content Marketing, Reputation Management | Custom quotes only |
| Arterial Health | Auckland, New Zealand | Healthcare only | Content Marketing | Custom quotes only |
| Bambrick | Brisbane, Australia | Healthcare is one of several verticals | SEO, AEO and GEO, PPC | Custom quotes only |
| Boyes Public Relations | Auckland, New Zealand | Healthcare is a core vertical | Content Marketing, Reputation Management | Custom quotes only |
| Bronte | Hamilton, New Zealand | Healthcare is one of several verticals | Web Design | Healthcare sites from $3,000 ex GST; hosting from $50/month |
| Catalyst Digital | Christchurch, New Zealand | Healthcare is one of several verticals | SEO, AEO and GEO, PPC | Google Ads from $495/month; SEO and AI SEO from… |
| Essence Health Agency | Auckland, New Zealand | Healthcare only | Content Marketing, Branding | Custom quotes only |
| Healthy | Auckland, New Zealand | Healthcare only | Web Design | Custom quotes only |
| iDigital | Auckland, New Zealand | Healthcare is a core vertical | SEO, AEO and GEO, PPC | Custom quotes only |
| Impact PR | Auckland, New Zealand | Healthcare is one of several verticals | SEO, Social Media, Content Marketing | Custom quotes only |
| Innovate Digital | Christchurch, New Zealand | Healthcare is one of several verticals | SEO, AEO and GEO, PPC | Custom quotes; free marketing review offered |
| Right Hand Man | Auckland, New Zealand | Healthcare is one of several verticals | SEO, PPC, Social Media | Custom quotes; free 30-minute consultation and free one-hour marketing… |
Pricing and terms as of each profile’s last verified date.
Medsafe’s guideline on advertising therapeutic products confirms that it is lawful in New Zealand to advertise both prescription and non-prescription medicines, as long as the medicine has consent for distribution. Unapproved medicines, and those supplied under an exemption, cannot be advertised. Sections 57 and 58 of the Medicines Act 1981 forbid false or misleading content, claims that a product is harmless or infallible, testimonials, and statements that a registered health professional uses or recommends the product.
An ad for a prescription medicine aimed at the public must carry the words Prescription Medicine or similar, the active ingredient and its amount, what the medicine is for, a statement that it has risks and benefits, where to find more information, and the advertiser’s name and address. Ads in mainstream media need an approval number from the Therapeutic Advertising Pre-vetting Service (TAPS), and pre-vetting does not shift liability away from the advertiser. Google adds its own gate: online pharmacies need Ministry of Health accreditation, and telemedicine providers promoting prescription services need LegitScript certification.
The Advertising Standards Authority rewrote its Therapeutic and Health Advertising Code in 2025. The new version applied to new ads from 1 April 2026 and to all advertising from 1 July 2026. The ASA says the update gives clearer rules on testimonials and endorsements, including user-generated and third-party content, and widens the idea of a vulnerable audience to cover mental and physical wellbeing and personal circumstances. Complaints about health ads go to the ASA, and industry groups such as Medicines New Zealand run their own code complaints processes for members.
The two councils that register most clinic owners take noticeably different positions, and an agency that runs both medical and dental accounts needs to keep them apart.
| Topic | Medical Council (Statement on advertising, April 2022) | Dental Council (Advertising practice standard, September 2020) |
|---|---|---|
| Testimonials | Not allowed in a doctor’s advertising or on platforms they control; doctors must not invite them on third-party sites either, and must remove any that appear on their own channels | Allowed with written permission, if genuine, current, typical and not misleading |
| Before-and-after images | Discouraged as high risk; if used, unaltered, realistic, consistent lighting and framing, own patients only, with informed consent | Must show honest, typical outcomes, with written consent |
| Comparisons | Doctors must not compare themselves with colleagues or imply superiority | Like-for-like and accurate, never disparaging |
| Who is responsible | The doctor, even when a third party wrote the ad | The dentist, including for an advertising agent’s acts and omissions |
The Medical Council also expects discount vouchers and online deals to state that buying one is not consent to treatment, that an assessment comes first and that the patient can withdraw. The Dental Council warns against implying specialist status in areas without a recognized specialist scope, such as implantology or cosmetic dentistry.
Public hospitals run by Health New Zealand sit beside a sizable private market. The Ministry of Health’s New Zealand Health Survey estimated that 1,519,000 adults held private health insurance in the year to June 2025, and those policyholders are the main audience for private surgical hospitals, specialists and diagnostic services. Dentistry is even more private: Health New Zealand says most adult dental care must be paid for privately, with each practice setting its own fees, while children and teenagers get free general dental care until they turn 18. That makes dental groups, along with aesthetic clinics, physiotherapy and allied health providers, private surgeons and pharma companies, the most active buyers of marketing.
Health agencies follow the Health Information Privacy Code, issued under the Privacy Act 2020. A new Rule 3A applies to health information collected on or after 1 May 2026. When a clinic gathers health details about a person from someone other than that person, for example through a referral partner or a lead-generation campaign run by an agency, it must take reasonable steps to tell them what was collected, why, who will receive it, and how to access or correct it, unless an exception applies. Ask any agency feeding you leads to explain how that notice is given.
Each agency listed has a working office in New Zealand. We looked at its own website for healthcare projects and confirmed that the services credited to it are ones it promotes there. No firm pays for a higher spot.
Yes, for medicines with consent for distribution. Medsafe’s guideline confirms that both prescription and non-prescription medicines can be advertised to the public. Ads must not be misleading, must not use testimonials or professional endorsements, and must include set information such as the words Prescription Medicine, the active ingredient, its purpose, a risks-and-benefits statement and the advertiser’s details. Mainstream media ads also need TAPS pre-vetting approval.
No. The Medical Council’s Statement on advertising says doctors must not use testimonials in their advertising or on platforms they control, and that includes patient comments shared from online review sites. Doctors should not encourage reviews on third-party sites and must remove testimonials that appear on their own channels. They are not responsible for unsolicited comments on sites they do not control.
Yes, within limits. The Dental Council’s advertising practice standard requires before-and-after images to show treatment outcomes honestly and to represent typical results rather than exceptional ones. The patient must give written consent to the images being used in advertising. Dentists stay responsible for these ads even when an agency produces them, so ask for a consent record for every image.
The Advertising Standards Authority’s 2025 code applied to new advertising from 1 April 2026 and to all advertising from 1 July 2026. It gives clearer rules on testimonials and endorsements, including user-generated and third-party content, and broadens how vulnerable audiences are defined. Clinics with long-running ads, landing pages or social posts should have checked them against the new code by the July deadline.
Mostly not. Health New Zealand says most adult dental care must be paid for privately, and each practice sets its own fees. Limited help exists for some adults, such as people with certain medical conditions or disabilities and low-income Community Services Card holders needing emergency care. Children receive free general dental care until they turn 18, which is why adult patients are the main focus of dental marketing.
Tell us about your practice, budget and goals. We will suggest agencies from this directory that match, and you decide who to contact.
