Family-owned Christchurch agency running Google Ads, SEO, AI search visibility, websites and CRM follow-up for dental practices and other local businesses.
Healthcare is one of several verticals
| Headquarters | Christchurch, Canterbury, New Zealand |
|---|---|
| Founded | 2009 |
| Healthcare focus | Healthcare is one of several verticals |
| Best for | Dental practices and small health clinics in Canterbury wanting Google Ads, SEO and patient follow-up from a local team |
| Published pricing | Custom quotes; free marketing review offered |
| Platform partnerships | Google Partner |
Innovate Digital is a digital marketing agency in Burnside, Christchurch, started by Anna Hayes in 2009. The about page describes it as family owned and operated, working with businesses across Aotearoa New Zealand for more than 17 years. It calls itself an official Google Partner and an approved Upstream supplier. Dental is one of two industry pages on the site, the other being removals companies, so healthcare is a focus rather than the whole business.
Core services are website design and development, Google Ads, Meta Ads, SEO with AI search optimisation (listed as SEO/AIO), and CRM systems with SMS and automations. The dental page describes a package for dentists and orthodontists: Google Ads aimed at high-intent searches, local SEO and AI search visibility, a CRM that follows up enquiries by SMS, and integration with the EXACT practice management system used by many New Zealand dental practices.
The dental page names Fendalton Dental, Sydenham Dental Centre, Dental Care Kaiapoi and Maidstone Dental as clients, with a testimonial from Fendalton Dental about the campaign work. A separate case study covers Bishopdale Hearing, where the agency rebuilt the clinic’s website with SEO and conversion tracking, ran a Google Ads campaign to drive online bookings, and provided strategy support. The clinic’s Bradi Martin said she was 100% impressed. Neither health case lists booking or lead numbers, so ask for reports during a first call.
Innovate Digital does not publish prices. The site offers a free marketing review and a strategy call, after which it prepares a proposal. Ask whether Google Ads management is a flat fee or a share of spend, what the CRM and SMS tools cost each month, and whether there is a minimum term. Practices that already have a website may want to ask whether the agency can run ads and SEO on the existing site before committing to a rebuild.
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