Innovate Digital

A Family-Run Christchurch Agency Since 2009

Innovate Digital is a digital marketing agency in Burnside, Christchurch, started by Anna Hayes in 2009. The about page describes it as family owned and operated, working with businesses across Aotearoa New Zealand for more than 17 years. It calls itself an official Google Partner and an approved Upstream supplier. Dental is one of two industry pages on the site, the other being removals companies, so healthcare is a focus rather than the whole business.

Google Ads, AI Search Visibility and CRM Follow-Up

Core services are website design and development, Google Ads, Meta Ads, SEO with AI search optimisation (listed as SEO/AIO), and CRM systems with SMS and automations. The dental page describes a package for dentists and orthodontists: Google Ads aimed at high-intent searches, local SEO and AI search visibility, a CRM that follows up enquiries by SMS, and integration with the EXACT practice management system used by many New Zealand dental practices.

Canterbury Dental Practices and a Hearing Clinic

The dental page names Fendalton Dental, Sydenham Dental Centre, Dental Care Kaiapoi and Maidstone Dental as clients, with a testimonial from Fendalton Dental about the campaign work. A separate case study covers Bishopdale Hearing, where the agency rebuilt the clinic’s website with SEO and conversion tracking, ran a Google Ads campaign to drive online bookings, and provided strategy support. The clinic’s Bradi Martin said she was 100% impressed. Neither health case lists booking or lead numbers, so ask for reports during a first call.

A Free Marketing Review Before Any Proposal

Innovate Digital does not publish prices. The site offers a free marketing review and a strategy call, after which it prepares a proposal. Ask whether Google Ads management is a flat fee or a share of spend, what the CRM and SMS tools cost each month, and whether there is a minimum term. Practices that already have a website may want to ask whether the agency can run ads and SEO on the existing site before committing to a rebuild.

Checks for Dentists Shortlisting a Canterbury Agency

• How does the CRM and EXACT integration store patient contact details under the Privacy Act 2020?
• Can you share before-and-after enquiry figures for one of your dental clients?
• Who owns the Google Ads account and website if we stop working together?
• How do your ad and website claims stay within Dental Council advertising standards?