Independent directory. Every listing is checked against the agency’s own website. How we vet agencies

Marketing Service

Healthcare Web Design Agencies

A healthcare website has to help patients find care, book visits and fill out forms, while meeting accessibility standards and keeping patient information private. Use this guide to judge which design firms can deliver all of that.

Website designs on desktop monitors
Agencies listed
352
Last fact-check
Nov 2, 2026

Core Creative

Milwaukee, Wisconsin

Healthcare is one of several verticals

Milwaukee strategic creative agency with healthcare brand work for complex rehab equipment provider Numotion, Arkansas Children's Hospital and TriHealth.

Best for
Mobility and medical equipment providers or children's hospitals that need a rebrand, video storytelling and a new website
Specialties
Hospitals and Health Systems, Pediatrics, Durable Medical Equipment
Pricing
Custom quotes only
  • PPC
  • Web Design
  • Content Marketing
  • Branding
  • +1
No reviews yetVerified Nov 2026

corecubed

Asheville, North Carolina

Healthcare only

Women-owned agency for home care, home health, hospice and residential care providers, offering SEO, paid search, websites, print collateral and reputation management.

Best for
Home care and hospice agencies wanting SEO, paid search and printed sales materials
Specialties
Home Health and Hospice
Pricing
Custom marketing packages built after a discovery call
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Oct 2026

Craft Digital

Skerries, Ireland

Healthcare is one of several verticals

Skerries web and social media agency building websites with online booking, social campaigns and brand identity for Irish surgeons, dentists and clinics.

Best for
Consultants and clinics in Ireland wanting a new website, brand refresh and social media support
Specialties
Dental, Medical Practices, Eye Care
Pricing
Custom quotes only
  • Social Media
  • Web Design
  • Content Marketing
  • Branding
No reviews yetVerified Nov 2026

Curve Communications

Vancouver, Canada

Healthcare is one of several verticals

Vancouver lead generation agency offering Google Ads, local SEO, CRM automation and AI search content to chiropractic, dental, optometry and other clinics.

Best for
Independent clinics in British Columbia wanting Google Ads, local SEO and lead follow-up on published monthly pricing
Specialties
Dental, Chiropractic, Physical Therapy, Medical Practices, Eye Care
Pricing
Foundation plan $497/month; Google Ads $997/month; Google & Meta $1,497/month; Full Operation $1,997/month; ad spend billed…
  • SEO
  • AEO and GEO
  • PPC
  • Web Design
  • +3
No reviews yetVerified Nov 2026

cyperfection

Ludwigshafen am Rhein, Germany

Healthcare is a core vertical

Ludwigshafen digital agency with nearly 30 years of healthcare work, building patient platforms, campaigns and e-learning for pharma and medtech brands.

Best for
Pharma, diabetes and oncology brands wanting patient platforms, e-learning and digital campaigns in Germany
Specialties
Pharma and Life Sciences, Medical Devices, Digital Health
Pricing
Custom quotes; states it offers fixed prices
  • Social Media
  • Web Design
  • Content Marketing
  • Branding
  • +1
No reviews yetVerified Nov 2026

Cypress North

Buffalo, New York

Healthcare is one of several verticals

Buffalo digital agency offering PPC, SEO, web development and branding, including naming and website work for a neurosurgery-focused surgery center.

Best for
New or rebranding surgery centers that need naming, a website and paid search from one in-house team
Specialties
Ambulatory Surgery Centers
Pricing
Custom quote
Privacy
Offers HIPAA-compliant data tracking services and software
  • SEO
  • PPC
  • Web Design
  • Content Marketing
  • +1
5.0based on 11 Google reviews +1 more siteVerified Oct 2026

D’Marketing Agency

Singapore, Singapore

Healthcare is one of several verticals

Singapore digital marketing and AI automation firm offering SEO, Google Ads, social and websites, with published starting prices and a dental SEO case study.

Best for
Small dental and GP clinics wanting low-cost local SEO and ads with WhatsApp follow-up
Specialties
Dental
Pricing
SEO from S$600/month; Google Ads from S$250/month; websites from S$699 one-off
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

Daniel Brian Advertising

Rochester, Michigan

Healthcare is one of several verticals

Michigan full-service advertising agency with hospital and children's hospital campaigns, including a branded video game built for Valley Children's Healthcare.

Best for
Children's hospitals and health systems wanting brand campaigns or unusual creative such as games and video series
Specialties
Hospitals and Health Systems, Oncology, Pediatrics
Pricing
Custom quotes only
  • Social Media
  • Web Design
  • Branding
  • Video Marketing
No reviews yetVerified Nov 2026

DarkMatter

Johannesburg, South Africa

Healthcare is one of several verticals

Johannesburg creative communications agency producing video, social, influencer and brand campaigns for pharma brands and specialist medical practices.

Best for
Pharma and consumer health brands, and specialist practices, in South Africa wanting video-led social campaigns and branding
Specialties
Plastic Surgery, Orthopedics, Pharma and Life Sciences
Pricing
Custom quotes only
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +4
No reviews yetVerified Nov 2026

DeepReach

Al Khobar, Saudi Arabia

Healthcare is one of several verticals

Al Khobar digital agency running media buying, PPC, influencer campaigns, branding, websites and video, with medical centers and clinics in its portfolio.

Best for
Eastern Province clinics and doctors wanting paid social, influencer campaigns and video content
Specialties
Dermatology, Medical Practices
Pricing
Custom quotes only
  • SEO
  • PPC
  • Web Design
  • Branding
  • +2
No reviews yetVerified Nov 2026

Delmain

Oregon

Healthcare only

Oregon-based dental marketing agency offering websites, SEO, AI search optimization, Google Ads and Meta ads to US dental practices and DSOs.

Best for
Dental practices and DSOs wanting SEO, Google Ads and a new website without an annual contract
Specialties
Dental, Orthodontics
Pricing
Custom quote; no setup fees
Privacy
Carries a HIPAA compliance badge; compliance also depends on the practice's own configuration and…
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
4.6based on 3 DesignRush reviewsVerified Oct 2026

Dental Booster

Cork, Ireland

Healthcare only

Irish dental-only marketing agency offering Google Ads, local and AI SEO, social ads, websites, branding and video for dental clinics.

Best for
Independent Irish dental clinics wanting Google Ads, local SEO and creative from a dental specialist
Specialties
Dental, Orthodontics
Pricing
Custom quotes after a free clinic analysis
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
No reviews yetVerified Nov 2026

Dental Design

Poole, United Kingdom

Healthcare only

Poole-based dental marketing agency building websites, branding, SEO, Google Ads, review and social tools for UK dental practices since 2000.

Best for
Dental practices wanting a new website and brand with SEO, PPC and review tools from one long-running specialist
Specialties
Dental
Pricing
Custom quotes only
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +4
No reviews yetVerified Nov 2026

Dental Marketer

Stoney Creek, Canada

Healthcare only

Stoney Creek, Ontario dental marketing and coaching firm offering SEO, PPC, websites, social media packages and DSO marketing to Canadian practices.

Best for
Canadian dental practices that want marketing and practice coaching from a dental-only firm
Specialties
Dental
Pricing
Social media subscription listed at $197/month (offer price, $297 regular); social media management $297/month offer; other…
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +3
No reviews yetVerified Nov 2026

DentalArmy

Munich, Germany

Healthcare only

Munich agency for dental and orthodontic practices offering websites, SEO, Google Ads, social media, recruiting and photo and video production.

Best for
Established dental and orthodontic practices in the DACH region with budget for custom websites and ongoing SEO
Specialties
Dental, Orthodontics
Pricing
SEO from EUR 1,595/month net; custom practice websites from EUR 17,000 one-off net
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

DigeeMed

Dubai, United Arab Emirates

Healthcare only

Business Bay healthcare agency in the DigeeSell Group offering medical SEO, healthcare PPC, social media and websites for UAE doctors, clinics and hospitals.

Best for
Specialist doctors and hospitals wanting medical SEO and paid search with clinician review of content
Specialties
Dental, Hospitals and Health Systems, Medical Practices, Orthopedics, Eye Care
Pricing
Custom quotes after a free audit
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
No reviews yetVerified Nov 2026

Healthcare is one of several verticals

Chicago digital agency running local SEO, paid search, AI search optimization and reputation programs for multi-location pain management clinics.

Best for
Multi-location pain management groups wanting local SEO, paid search and location-level reporting
Specialties
Medical Practices, Home Health and Hospice, Pain Management
Pricing
Custom quote; free consultation
Privacy
Compliance-aware approach; recommends HIPAA-compliant platforms, encrypted forms and patient consent for testimonials
  • SEO
  • AEO and GEO
  • PPC
  • Web Design
  • +1
4.9based on 34 Google reviews +1 more siteVerified Oct 2026

Digital Elevator

West Palm Beach, Florida

Healthcare is a core vertical

Florida-based agency selling AI visibility, managed AEO and SEO, web design and PR programs to life sciences, biotech, medtech and lab tech firms.

Best for
CROs, CDMOs, lab tech and B2B medtech firms wanting AI search visibility and SEO
Specialties
Pharma and Life Sciences, Medical Devices
Pricing
AI Visibility from $3,500; Managed AEO/SEO from $5,000/month; AI Visibility Mentions from $3,495/month; web design from…
  • SEO
  • AEO and GEO
  • Web Design
  • Content Marketing
5.0based on 18 Clutch reviewsVerified Oct 2026

Digital Gravity

Dubai, United Arab Emirates

Healthcare is one of several verticals

Dubai digital agency founded in 2014 whose healthcare work covers websites, patient portals, apps, SEO, GEO, social media and PPC for clinics.

Best for
Clinics and health groups in Dubai needing a new website or patient portal plus search and social marketing
Specialties
Hospitals and Health Systems, Medical Practices, Pharma and Life Sciences
Pricing
Custom quotes; inquiry form budget range from AED 5K to AED 100K+
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +1
No reviews yetVerified Nov 2026

Digital Limelight Media

Grand Rapids, Michigan

Healthcare is a core vertical

Grand Rapids agency offering websites, SEO, AI search optimization, ads and patient conversion tools to aesthetic, medical and dental practices, including pain clinics.

Best for
Pain practices wanting marketing tied to revenue reporting and lead follow-up
Specialties
Dental, Plastic Surgery, Med Spa, Hearing Care, Pain Management
Pricing
Custom quote
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +3
5.0based on 95 Google reviews +1 more siteVerified Oct 2026

Digital Logic

Shreveport, Louisiana

Healthcare is one of several verticals

Shreveport performance agency running PPC, SEO, conversion work and websites for fertility clinics and many other medical specialties.

Best for
Fertility clinics wanting a paid-search-first agency with tight keyword targeting
Specialties
Dental, Orthodontics, Plastic Surgery, Chiropractic, Physical Therapy, Hospitals and Health Systems +5 more
Pricing
Custom quote; free marketing plan
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +1
No reviews yetVerified Oct 2026

Digital Practice

Joondalup, Australia

Healthcare only

Western Australia medical marketing agency building websites, SEO and content for specialist practices, including several gastroenterology and endoscopy clinics.

Best for
Australian gastroenterology and endoscopy practices wanting a new website with search-focused patient content
Specialties
Plastic Surgery, Orthopedics, Fertility, Women's Health, Gastroenterology, Pain Management
Pricing
Custom quotes; free online appointment with a digital strategist
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +4
No reviews yetVerified Nov 2026

Digitalis Medical

Scottsdale, Arizona

Healthcare only

Scottsdale healthcare marketing agency offering SEO, Google Ads, websites and video for women's health, aesthetics and other medical practices.

Best for
Independent OB/GYN and women's health practices wanting local SEO, Google Ads and a new website
Specialties
Med Spa, Women's Health
Pricing
Custom quote; free discovery call
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +1
No reviews yetVerified Oct 2026

Docleads

Munich, Germany

Healthcare only

Munich agency run by a jameda co-founder, offering SEO, Google Ads, websites and video marketing for specialist practices, dentists and clinics.

Best for
Specialist and private practices in southern Germany seeking SEO and paid search with reported case results
Specialties
Dental, Plastic Surgery, Hospitals and Health Systems, Medical Practices, Orthopedics, Fertility
Pricing
Custom quotes only
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +2
No reviews yetVerified Nov 2026

DOCMEDIA

Barcelona, Spain

Healthcare only

Barcelona dental marketing agency providing SEO, Google Ads, social media, web design, photography and video for dental and aesthetic clinics.

Best for
Dental and aesthetic clinics in Catalonia wanting SEO, Google Ads and visual content from a dental specialist
Specialties
Dental, Med Spa
Pricing
Custom quotes only
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +3
No reviews yetVerified Nov 2026

DocRelations

Düsseldorf, Germany

Healthcare only

Practice marketing firm in Düsseldorf and Bayreuth handling websites, SEO, AI search visibility, Google Ads and recruiting for doctors and dentists.

Best for
German private and specialist practices that want SEO, AI search visibility and recruiting from one vendor
Specialties
Dental, Orthodontics, Plastic Surgery, Dermatology, Mental Health, Medical Practices +1 more
Pricing
Custom quotes through an online offer configurator; no public price list
Privacy
Describes its website hosting as GDPR-compliant (DSGVO-konform) with servers in Germany
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +5
No reviews yetVerified Nov 2026

DoctorLogic

Plano, Texas

Healthcare only

Plano, Texas healthcare marketing company offering websites, SEO, content, paid ads and reputation tools to dermatology, plastic surgery, med spa and dental practices.

Best for
Dermatology and aesthetic practices wanting a packaged website and SEO platform with reputation tools
Specialties
Dental, Plastic Surgery, Dermatology, Med Spa
Pricing
Custom quote; prospects book a demo
Privacy
HIPAA-compliant website designs
  • SEO
  • PPC
  • Web Design
  • Content Marketing
  • +1
No reviews yetVerified Oct 2026

Doctoweb

Montpeyroux, France

Healthcare only

Montpellier-area health web agency founded in 2016, offering medical websites, SEO, AI search, community management and a patient chatbot for practices.

Best for
Independent doctors, dentists and fertility or allied health practices wanting a fast medical website with local SEO
Specialties
Dental, Physical Therapy, Mental Health, Medical Practices, Fertility
Pricing
Thea chatbot from €600 setup plus €129/month (excl. VAT); websites by quote
Privacy
Claims CNOM and GDPR compliance, hosting in France and a health data (HDS) hosting…
  • SEO
  • AEO and GEO
  • Social Media
  • Web Design
  • +3
No reviews yetVerified Nov 2026

Dr. Kaske

Munich, Germany

Healthcare only

Munich pharma and healthcare marketing agency running SEO, AI search visibility, influencer, paid media and Rx campaigns for drug and medtech brands.

Best for
Pharma, OTC and medtech brands in German-speaking markets that want search, AI visibility and influencer work run under drug advertising rules
Specialties
Pharma and Life Sciences, Medical Devices
Pricing
Custom quotes; free SEO and GEO Quick-Check
  • SEO
  • AEO and GEO
  • PPC
  • Social Media
  • +5
No reviews yetVerified Nov 2026

E-Clínica

Belém, Brazil

Healthcare only

Belém agency marketing doctors, dentists, clinics, hospitals and labs with social media, ads, websites, SEO, email and video content.

Best for
Doctors, dentists and hospitals in Pará and northern Brazil wanting a local health-focused agency
Specialties
Dental, Plastic Surgery, Dermatology, Hospitals and Health Systems, Medical Practices
Pricing
Custom quotes only
  • SEO
  • PPC
  • Social Media
  • Web Design
  • +4
No reviews yetVerified Nov 2026

Side-by-Side Comparison

AgencyHeadquartersHealthcare focusCore servicesPublished pricing
Core CreativeMilwaukee, WisconsinHealthcare is one of several verticalsPPC, Web Design, Content MarketingCustom quotes only
corecubedAsheville, North CarolinaHealthcare onlySEO, AEO and GEO, PPCCustom marketing packages built after a discovery call
Craft DigitalSkerries, IrelandHealthcare is one of several verticalsSocial Media, Web Design, Content MarketingCustom quotes only
Curve CommunicationsVancouver, CanadaHealthcare is one of several verticalsSEO, AEO and GEO, PPCFoundation plan $497/month; Google Ads $997/month; Google & Meta…
cyperfectionLudwigshafen am Rhein, GermanyHealthcare is a core verticalSocial Media, Web Design, Content MarketingCustom quotes; states it offers fixed prices
Cypress NorthBuffalo, New YorkHealthcare is one of several verticalsSEO, PPC, Web DesignCustom quote
D’Marketing AgencySingapore, SingaporeHealthcare is one of several verticalsSEO, AEO and GEO, PPCSEO from S$600/month; Google Ads from S$250/month; websites from…
Daniel Brian AdvertisingRochester, MichiganHealthcare is one of several verticalsSocial Media, Web Design, BrandingCustom quotes only
DarkMatterJohannesburg, South AfricaHealthcare is one of several verticalsSEO, PPC, Social MediaCustom quotes only
DeepReachAl Khobar, Saudi ArabiaHealthcare is one of several verticalsSEO, PPC, Web DesignCustom quotes only
DelmainOregonHealthcare onlySEO, AEO and GEO, PPCCustom quote; no setup fees
Dental BoosterCork, IrelandHealthcare onlySEO, AEO and GEO, PPCCustom quotes after a free clinic analysis
Dental DesignPoole, United KingdomHealthcare onlySEO, PPC, Social MediaCustom quotes only
Dental MarketerStoney Creek, CanadaHealthcare onlySEO, PPC, Social MediaSocial media subscription listed at $197/month (offer price, $297…
DentalArmyMunich, GermanyHealthcare onlySEO, AEO and GEO, PPCSEO from EUR 1,595/month net; custom practice websites from…
DigeeMedDubai, United Arab EmiratesHealthcare onlySEO, PPC, Social MediaCustom quotes after a free audit
Digital Authority PartnersChicago, IllinoisHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quote; free consultation
Digital ElevatorWest Palm Beach, FloridaHealthcare is a core verticalSEO, AEO and GEO, Web DesignAI Visibility from $3,500; Managed AEO/SEO from $5,000/month; AI…
Digital GravityDubai, United Arab EmiratesHealthcare is one of several verticalsSEO, AEO and GEO, PPCCustom quotes; inquiry form budget range from AED 5K…
Digital Limelight MediaGrand Rapids, MichiganHealthcare is a core verticalSEO, AEO and GEO, PPCCustom quote
Digital LogicShreveport, LouisianaHealthcare is one of several verticalsSEO, PPC, Social MediaCustom quote; free marketing plan
Digital PracticeJoondalup, AustraliaHealthcare onlySEO, AEO and GEO, PPCCustom quotes; free online appointment with a digital strategist
Digitalis MedicalScottsdale, ArizonaHealthcare onlySEO, PPC, Social MediaCustom quote; free discovery call
DocleadsMunich, GermanyHealthcare onlySEO, PPC, Social MediaCustom quotes only
DOCMEDIABarcelona, SpainHealthcare onlySEO, PPC, Social MediaCustom quotes only
DocRelationsDüsseldorf, GermanyHealthcare onlySEO, AEO and GEO, PPCCustom quotes through an online offer configurator; no public…
DoctorLogicPlano, TexasHealthcare onlySEO, PPC, Web DesignCustom quote; prospects book a demo
DoctowebMontpeyroux, FranceHealthcare onlySEO, AEO and GEO, Social MediaThea chatbot from €600 setup plus €129/month (excl. VAT);…
Dr. KaskeMunich, GermanyHealthcare onlySEO, AEO and GEO, PPCCustom quotes; free SEO and GEO Quick-Check
E-ClínicaBelém, BrazilHealthcare onlySEO, PPC, Social MediaCustom quotes only

Pricing and terms as of each profile’s last verified date.

From the blog

Guides on Healthcare Web Design

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Statistics

Healthcare Mobile Search Statistics

Smartphone ownership, online health lookups by age, portal app use, telemedicine and page speed limits, with our own per-1,000-adults model for clinics.

Nov 5, 2026

What to Look For

Good healthcare sites look trustworthy, but the real test is whether every patient can use them and whether forms and tracking keep data safe.

  • Accessibility built in: Design and code tested against WCAG 2.1 AA with keyboard and screen reader checks, not just an automated scan.
  • HIPAA-ready forms and hosting: Form tools, hosting and email routing from vendors that will sign a business associate agreement when forms collect health information.
  • Privacy-aware analytics: Tracking configured so ad pixels stay off forms, booking flows and patient portals.
  • Scheduling and portal integration: Clean handoffs to online booking, the patient portal and telehealth tools.
  • Provider and location pages: Structured directories that are easy for your team to update.
  • Fast, mobile-first pages: Most patients will arrive on a phone, often in a hurry.

Compliance and Advertising Rules

Accessibility rules depend on who you are. The Justice Department said in 2022 guidance that the ADA covers the web offerings of businesses open to the public, including private practices, and that businesses have flexibility in how they comply because no detailed technical regulation exists. WCAG is the usual reference point. Providers that receive HHS financial assistance face a firmer rule under Section 504: web content and mobile apps must meet WCAG 2.1 AA. In May 2026, HHS pushed those deadlines back a year, to May 11, 2027 for recipients with 15 or more employees and May 10, 2028 for smaller ones. Public hospitals and other state and local government entities fall under a separate ADA Title II rule, whose deadlines the Justice Department moved to April 26, 2027 and April 26, 2028 depending on population size.

Forms that collect health information bring HIPAA into the build. Vendors that store or transmit that information for a covered provider are generally business associates, and HHS says even a cloud provider holding only encrypted data without the key is one. OCR’s tracking guidance says pixels on logged-in pages generally have access to protected health information. A 2024 court ruling vacated the part covering public pages, but agencies should still keep ad pixels off forms.

How Engagements Usually Work

Redesigns usually run as a fixed-fee project: discovery, sitemap, design, build, content migration, accessibility and privacy testing, then launch with redirects from old pages. Ongoing hosting, maintenance and updates are often billed monthly. Ask who owns the code, design files and domain, which content management system is used, and how your team will update provider and location information after launch.

Red Flags

  • Overlay-only accessibility: Claims that a plug-in widget alone makes the site accessible or compliant.
  • Standard forms for health data: Intake or appointment forms sent through tools with no business associate agreement.
  • Pixels on every page: Ad tracking on forms, booking pages or portals.
  • Locked-in platforms: Proprietary systems you cannot move or edit without the agency.
  • No redirect plan: Launches that drop old page addresses and lose search traffic.

Frequently Asked Questions

Does my medical practice website need to be ADA compliant?

The Justice Department has said the ADA applies to the web offerings of businesses open to the public, which includes private practices, though it has not set a detailed technical standard for them. Practices receiving HHS financial assistance must meet WCAG 2.1 AA under the Section 504 rule, with deadlines now in 2027 and 2028. Ask counsel which rules apply to you.

Do website contact forms need to be HIPAA compliant?

If a form collects health information for a HIPAA covered provider, the vendors that store or transmit it, such as the form tool, host or email service, are generally business associates and need a business associate agreement. A general contact form that asks for no health details carries less risk, but patients often add symptoms anyway, so many practices treat all forms as sensitive.

What is WCAG 2.1 AA?

The Web Content Accessibility Guidelines are a technical standard for making websites usable by people with disabilities, covering things like color contrast, captions, keyboard access and form labels. Level AA is the middle tier and the level named in the HHS Section 504 rule and the Justice Department’s Title II rule. Testing should combine automated scans with manual checks.

How long does a healthcare website redesign take?

Timelines depend on the number of pages, locations and providers, the integrations involved and how quickly your team approves content. Large health systems often take far longer than single-location practices. Ask agencies for a phase-by-phase schedule that includes accessibility testing, privacy review of forms and tracking, and content migration, since those steps are often underestimated.

Can a healthcare website use Google Analytics?

Many do, but configuration matters. OCR’s guidance says tracking on logged-in pages such as patient portals generally has access to protected health information, which requires HIPAA safeguards and a business associate agreement with the vendor. Ask your agency which pages carry analytics, what data is collected and whether the vendor will sign an agreement, and review the setup with counsel.

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