Pure Visibility

A Downtown Ann Arbor Search Agency

Pure Visibility is at 200 S. 1st St., Suite 119, in Ann Arbor, Michigan. Its work splits into three areas: AI search, SEO and PPC. Healthcare is one of several sectors it serves, and its published health cases come from companies that sell to providers and payers. The agency also runs training sessions and webinars, listed under its Resources menu.

Google Ads, Microsoft Ads and ChatGPT Ads

The PPC practice covers Google Ads, Microsoft Ads, social ads and ChatGPT ads, with specialties in ecommerce, multi-location, multifamily and lead generation. AI search services include readiness audits, content strategy, citation work and visibility monitoring. SEO covers audits, content, local search and site redesign support.

Percipio Health and Nuventra Paid Search Results

Percipio Health sells smartphone-based remote monitoring for population health. Pure Visibility set up analytics and conversion tracking, linked HubSpot, built separate audiences for payers and providers, and ran Google Ads and LinkedIn with remarketing and Looker Studio reports. The agency says month-one leads came in 63% above projections at a cost per conversion 36% below forecast, and Google Ads leads grew another 31% in month two.

The Percipio setup ran through Google Tag Manager, GA4, HubSpot and Looker Studio, so reports followed each lead from ad click to CRM record.

Nuventra is a pharmaceutical sciences firm. In its review, Pure Visibility found half the budget going to a campaign with no conversions, cut wasted keywords, added negatives and widened targeting. It says conversions rose 500% in five months and cost per lead fell 70%. The team also tracked lead quality and dropped irrelevant form fills from the count.

Pricing a B2B Health Tech Launch

No rates are listed. Health tech and pharma services teams should ask how setup work such as CRM integration and dashboards is billed apart from monthly management. Ask too whether Microsoft Ads or ChatGPT ads would be tested in the first quarter and how test budgets are set.

Points for a Payer and Provider Campaign Brief

• How would you split budget between payer and provider audiences in our first 90 days?
• Which CRM fields would you need to judge lead quality?
• Have you run Microsoft Ads or ChatGPT ads for a health technology client?
• Do we keep full admin access to the ad and analytics accounts?