Lead to Conversion

An Ohio Search Shop Selling Bariatric Marketing Since 2006

Lead to Conversion is a search and paid media agency in Cuyahoga Falls, Ohio. It has offered bariatric and weight loss surgery marketing since 2006. President Matthew Travers has more than two decades in digital marketing, including a decade focused on addiction treatment and mental health.

Healthcare is a core vertical, covering bariatric surgery, hospice, assisted living, concierge medicine, plastic surgery, med spas and telehealth. The agency also markets franchise and multi-location businesses outside healthcare.

Organic, Local and Paid Search Plus Direct Mail and TV

• Organic and local SEO, SEO audits and link building
• Hourly SEO consulting
• Pay-per-click and paid social
• Direct response TV, audio, print and direct mail
• Conversion rate optimization
• WordPress website design and a design subscription
• Healthcare content marketing
• AI digital marketing with generative engine optimization built in, plus an AI visibility tool

Hospice and Senior Living Wins, Thin Bariatric Proof

Healthcare results include:

• 525% increase in organic traffic for a senior living CCRC
• 47% increase in conversions for a hospice using local SEO and PPC
• 20.44% higher conversion rate for Three Oaks Hospice
• 146% organic traffic growth for an addiction recovery facility
• 75% lower cost per enrollment for a Texas concierge practice

Local SEO From $750 a Month per Location

Local SEO starts at $750 per month per location, regional SEO at $1,500 per month and national SEO at $3,500 per month. PPC management and conversion rate optimization each start at $1,000 per month. Websites start at $4,800, and SEO consulting is $200 per hour. Monthly plans carry a 90-day minimum.