KaleidoscopeAI

Victor, New York Orthodontic Marketer Rebranded in 2026

KaleidoscopeAI is an orthodontic marketing company headquartered in Victor, New York. Founder Mary Kay Miller, a former orthodontic practice owner, launched Orthopreneur Internet Marketing in 2008. Kaleidoscope, a digital signage company for orthodontic and dental offices, acquired Orthopreneur in 2021, and the combined company rebranded as KaleidoscopeAI in 2026. It has served orthodontics exclusively since 2008.

Ortho Websites, Social Suite and In-Office Signage

• Orthodontic website design
• SEO
• Paid digital advertising
• Social media marketing through its Social Suite platform
• Online branding: Google Business Profile, listings and review management
• Logo and graphic design
• In-office signage

AI search is central to the offer. SEOx bundles SEO, answer engine optimization and generative engine optimization. It also sells a KAL AI Growth System and runs a free 30-minute AI visibility audit that scores a practice from 0 to 100.

Hundreds of Orthodontic Sites and AAO Lectures

All of its work is in orthodontics. It has built and managed hundreds of websites for orthodontic practices, from suburban family offices to multi-location brands and startup practices. The founder has lectured on online marketing at AAO meetings, and many staff members have been with the company for a decade or more.

Customized Plans With Monthly Strategy Sessions

Plans are customized by market and practice size, with a kickoff, monthly strategy sessions, monthly reporting and ad hoc support.