Two Decades of Hospital Branding From Begumpet
Moksha Media describes itself as a branding consultancy offering integrated branding and marketing communications. Its headquarters is in Motilal Nehru Nagar, Begumpet, Hyderabad, and it lists a US communication center in Edison, New Jersey.
Healthcare is the agency’s main focus. Its site says it has been dedicated to healthcare for more than two decades, and its homepage headline speaks to India’s leading hospitals. It also lists work in retail, consumer goods, events and education, so healthcare is a core vertical rather than its only one.
Hospital Microsites, Local Listings and Display Ads
The service menu is short: Branding and Advertising, Digital Branding and Marketing, Healthcare Branding, and Digital Marketing for Hospitals. Project descriptions add website design, including sites and micro websites for hospital brands.
On its KIMS Hospitals page, the agency describes web design and development, SEO, PPC, display advertising, local listings, social media ads and engagement on Facebook, Twitter and LinkedIn, and email marketing.
KIMS, Rainbow and CARE Hospitals on the Roster
Moksha Media names a long list of hospital clients, including KIMS Hospitals, Rainbow Hospitals, CARE Hospitals, Sakra World Hospital, Milann Fertility Hospital and Dr. Rela Institute and Medical Centre in Chennai. Logos for Apollo Hospital, Global Hospitals and Omega Hospital also appear. It has worked on health conferences, including a World Congress on Women and a Global Cancer Summit.
The KIMS page includes a testimonial from a KIMS vice president describing a large increase in digital engagement and digital revenue. Results sections on client pages are shown as images rather than text figures. The site lists recognition from Silicon India, Insights Success and ERP Insights magazines without dates.
Splitting Branding Projects From a Digital Retainer
Moksha Media does not publish fees or contract terms. Quotes are custom. Ask whether branding and digital marketing are priced as separate projects or one retainer, and how media spend is billed. For hospital groups with several sites, ask how work is divided between brand identity, which is often a one-time project, and ongoing digital campaigns, which are usually billed monthly. Confirm who owns the website, ad accounts and creative files at the end of the engagement.
NMC and ASCI Rules for Hospital Advertising
- Which hospital clients do you currently work with on digital marketing?
- Can you share figures from the KIMS or Rainbow campaigns?
- Who in Hyderabad would manage our account day to day?
- How do you keep hospital ads and content within NMC and ASCI rules?
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