Wish Agency

A North Yorkshire Agency Working Since 2003

Wish Agency is an integrated marketing agency based at The Granary, Manor Courtyard in Hunsingore, near Wetherby in North Yorkshire. It was founded in 2003 and lists Leeds and London phone numbers. Healthcare is one of its main sectors. The site has a dedicated page for diagnostics and life sciences marketing.

Its health clients range across drug makers, device firms, health software and care providers. The diagnostics page is where the lab and IVD work sits.

Branding, Websites and Performance Campaigns

The service menu has five groups: branding and positioning, campaigns and content, website design and development, performance marketing, and engagement and activation. Wish is a Google partner.

For diagnostics firms it lists digital marketing, websites, branding, email and direct marketing, event and exhibition marketing, creative communications, research and strategy, stakeholder campaigns and business development marketing. Lab managers, clinicians and procurement teams buy in different ways, and the stakeholder work is built around those groups.

LGC Diagnostics and Genomics, ARC Regulatory and Health Tech

The diagnostics page carries case studies for LGC’s Diagnostics and Genomics business and for ARC Regulatory, which advises companies on IVD and companion diagnostic compliance. ARC’s chief commercial officer praises the agency for staying engaged after launch.

Other health names on the page include Teva, Mindray, IQVIA, CD Medical, Integrichain and Confinis. Health software firm System C and care provider Exemplar Health Care also appear. System C’s chief marketing officer says its website project was well structured and clearly managed from the start.

How Diagnostics Projects Are Priced and Scoped

Quotes are custom. Ask for one figure for a brand or website project and a separate one for ongoing campaign work. Exhibition support often involves print and stand design, so ask how those costs are passed through.

If a product launch is tied to a trade show date, ask how far ahead the agency needs the brief. Ask also which parts of the exhibition work it handles itself and which go to outside printers or stand builders.

Points for a Diagnostics Marketing Lead to Raise

• What did the LGC Diagnostics and Genomics project include, and what changed afterward?
• Have you run campaigns aimed at US labs as well as UK and European buyers?
• Who checks product claims in our content against IVDR or FDA rules?
• How do you report on leads from exhibitions compared with digital campaigns?