Wheelhouse DMG

A Commodore Way Agency Built for Device Makers and Health Systems

Wheelhouse DMG works from 2296 W. Commodore Way in Seattle and describes itself as a digital marketing agency purpose-built for medical device, healthcare and privacy-first brands. The homepage says the team has worked in this space for more than a decade. Client logos on the site include Providence, John Muir Health, Omnipod and Fred Hutch Cancer Center, and the agency lists Google Premier Partner, Meta Business Partner and Microsoft Advertising Partner status.

LinkedIn for Clinicians, Facebook and Instagram for Patients

Social media at Wheelhouse sits inside its digital advertising group as paid social. The service page splits platforms by audience: LinkedIn for healthcare professionals, administrators and buyers, and Facebook and Instagram for patients and consumers. Campaign types named on the page include device awareness, promotion of specialized services, wellness content, success stories and appointment booking. The same group runs paid search, display and programmatic buying, plus creative testing across ad variations.

The agency describes these campaigns as HIPAA-compliant and pairs them with its own tools, including a marketing data warehouse called Compass, a search tool called Lighthouse and a compliance monitoring product.

Recruiting Leads, Insulin Pump Ads and Appointment Calls

Three healthcare case studies carry figures. For Provider Solutions & Development, a recruiting group that places physicians and advanced practice clinicians, the agency reports a 692% rise in candidate leads and a 50% drop in cost per lead over four months of paid social, using micro-audience segments and lookalike targeting. For Insulet, maker of the Omnipod, it reports a 350% lead increase after six months with cost per lead down 70%. For John Muir Health, it reports appointment booking calls up 1600% with cost per call cut in half.

Proposals Built Around Ad Spend and Data Setup

Wheelhouse does not post prices, and its site invites prospects to request a strategy session. Since the work combines media buying with data and tracking setup, buyers can ask how management fees relate to ad spend and whether the data warehouse and compliance tools carry separate charges.

Questions for a Seattle Paid Social Partner

• Will you sign a Business Associate Agreement, and which patient data, if any, reaches Meta or LinkedIn?
• Who owns the ad accounts and audience lists if we part ways?
• Do you handle organic posting and comment replies, or only paid campaigns?
• Which current clients are closest to our size and specialty?