VGM Forbin

The Employee-Owned VGM Group’s Web Division in Waterloo

VGM Forbin is a web development and digital marketing firm in Waterloo, Iowa. It is a division of VGM Group, a 100% employee-owned company that works with home medical equipment providers across the United States. Forbin has served customers for more than 25 years. Its two main markets are home medical equipment (HME or DME) and financial services, which it serves through a separate division.

PowerWeb Sites and HMECommerce Lite or Complete Stores

• PowerWeb: a signature site for a provider’s brand, products and services
• HMECommerce Lite: a turnkey store for providers that ship through VGM Fulfillment’s consignment products
• HMECommerce Complete: a custom store build with a simpler checkout

Healthcare marketing services cover SEO and AI optimization, social media, search engine marketing, blogging, reputation management, clinical articles, Google Business Profiles and email marketing. Forbin also offers managed IT services and HIPAA-compliant IT solutions, and is a Google Partner.

An Annual HME Toolkit and Click-to-Care Advice

Forbin’s work centers on HME providers. Its blog covers HME website solutions, simplifying the HME purchase journey from click to care, and preparing for retired content management systems. It publishes an annual HME digital marketing toolkit for providers.

Forbin specializes in HIPAA-compliant websites, which matters for equipment providers that take orders, prescriptions or patient details online.

Lite Versus Complete Pricing and VGM Member Discounts

PowerWeb, HMECommerce and marketing services are quoted per provider.