The Jarchin Group

A Long Island Firm Run by Its Two Principals

The Jarchin Group is a health care marketing and sales firm at 1160 East Jericho Turnpike in Huntington, New York. It says it has served clients across the United States for more than 25 years. Sharon Jarchin is president and Andrew Jarchin is CEO, and clients work directly with them. The site splits into practice areas for ambulatory surgery centers, hospitals, anesthesia, neurosurgery and spine, pain management, radiology and senior living.

Physician Databases, Telesales and Referral Programs

The firm calls itself a full-service strategic marketing and sales firm. Much of the work is outreach to surgeons and referring doctors. It builds physician databases, runs campaigns to recruit new surgeons, generates referrals, revives lapsed physician relationships and works on payor mix. Market research, direct mail and telesales sit next to web development and social media. Hospital clients also get on-site sales visits and network development.

Surgery Center and Anesthesia Contracts in the Case Files

The ASC page covers single-specialty and multispecialty centers and office-based surgical practices. These may be independent, hospital-owned or run by a management company. Case volume, OR scheduling and referrals are the stated goals.

The most detailed results sit in its anesthesia section, where the buyers are surgery centers. For a group of two CRNAs, the firm built a database of area ASCs and office-based sites, found the decision makers, then ran direct mail and telesales. It tracked which provider held each contract and when it expired. Jarchin says the first year brought two GI contracts, two ophthalmology sites and one large multispecialty ASC, worth more than $2 million a year combined. A 15-anesthesiologist group signed six new ASC and office-based contracts from more than 20 leads in six months.

Quotes Start With a Free Market Analysis

Prices are quoted per client. The firm offers a free competitive market consultation and analysis first. Telesales and site visits take staff time, so ask whether they are billed by the hour, by campaign or on a retainer. Ask too who keeps the physician database when the work ends.

Questions for a Referral-Driven ASC Program

• Which surgery center clients can you share results for, apart from the anesthesia stories?
• Who makes the telesales calls, and how are leads passed to our administrator?
• Do we keep the physician database and call notes if we stop working together?
• How do you track which new surgeons bring cases to our ORs?