Smith

A Columbus Commerce Agency With SAP and Kibo Partners

Smith is a commerce and digital agency headquartered on South Third Street in Columbus, Ohio, with offices across North and South America. Its capabilities fall into customer experience, commerce, digital marketing, and data and AI. SAP, commercetools and Kibo are technology partners.

Healthcare is one of several industries it serves, alongside manufacturing, distribution and direct-to-consumer retail.

User Testing and Test-and-Learn Conversion Cycles

Its healthcare work centers on paid media, search engine optimization and web experiences:

• Paid search campaigns
• Organic search and content strategy
• User testing and UX redesign
• Conversion rate optimization with ongoing test-and-learn cycles
• Local SEO for new service locations
• Internal reporting and analytics

Commerce platform builds and data engineering are also available.

Raising Lead Volume for a Regional Cancer Service Line

A top regional healthcare institution’s marketing team began working with Smith in 2014. About a year later, the cancer service line team asked Smith to raise patient lead volume for cancer treatment services. Smith launched a combined paid search, organic search and content program, ran user testing, and redesigned the site experience for four primary user groups.

It then built a conversion optimization program and handled localized SEO as the institution opened new service locations. The work won 4 awards and produced 200+ increased traffic and an 87% increase in phone calls from key service pages.