Right Hand Man

An Auckland Boutique Acting as an Outsourced Department

Right Hand Man is a boutique marketing agency in Auckland. Its healthcare page says it provides tailored, ethical marketing strategies for healthcare professionals and clinics. Business directory listings describe the firm as serving small and medium businesses in marine, engineering, trade and medical sectors, so healthcare is one of several areas of work.

The model is close to an outsourced marketing department. Alongside one-off projects, the agency offers ongoing monthly marketing support, which suits practice owners who do not have an in-house marketer.

Patient Acquisition, eDM and Trade Show Support

The healthcare page lists marketing strategy and planning, branding and reputation management, lead generation and patient acquisition, digital marketing and advertising through Google Ads, social media and SEO, website development, and ongoing monthly support. It also lists content creation, eDM (email marketing), print collateral, brand identity and trade show support.

That range means one team can handle a new practice logo, the website, launch ads and a patient newsletter. Buyers should still ask who does the hands-on work for each channel and whether any of it is contracted out.

VeinMed, Tinnitus Relief and Middlemiss Dental

The page names the practice types it serves: medical practices, dentists, physiotherapists, chiropractors, audiologists and specialists. It names three healthcare clients: VeinMed, a vein treatment provider; Tinnitus Relief; and Middlemiss Dental.

The page includes a case studies section, but the healthcare case details and results were not visible in the material reviewed. Ask to see the work done for the named clinics, including before and after figures for enquiries or bookings. Other testimonials on the page come from non-health clients, including a marine park and a marine electrical firm.

Hourly or Fixed Support and Separately Quoted Print Work

Right Hand Man does not publish prices or contract terms. It offers a free 30-minute consultation and a free one-hour marketing assessment, both without obligation. Ask whether monthly support is a fixed retainer or billed by the hour, what notice is needed to stop, whether ad spend is paid directly by the practice, and whether print collateral and trade show materials are quoted separately from digital work.

Therapeutic Advertising Code Checks in New Zealand

• What results did you achieve for VeinMed, Tinnitus Relief or Middlemiss Dental?
• How do you keep health claims in ads within the ASA Therapeutic and Health Advertising Code?
• Which parts of the work are done in-house and which by contractors?
• Will we own our website, domain and ad accounts?