Practice Promotions

Neil Trickett’s Agency for 1,200 Physical Therapy Clinics

Practice Promotions focuses on physical therapy and works with more than 1,200 clinics across the United States and Canada. Neil Trickett, PT, founded it after building his own practice in Boynton Beach, Florida, and selling it in 2010.

It has 14 years of work with physical therapy, chiropractic, physiotherapy and rehab practices and a team of more than 75 people. Clients range from single-location clinics to a group with more than 220 locations. It runs a weekly podcast on practice marketing.

Condition Pages, Performance Max and Clinic Video Shoots

• Practice websites built with HIPAA and ADA requirements in mind
• SEO with condition pages for specific diagnoses
• Google Ads across search, display, Performance Max and YouTube
• Email newsletters, blogs and social media
• Google Business Profile management and review strategy
• Call and conversion tracking
• Clinic photo and video shoots
• A fractional marketing team for practices with in-house marketing directors

Programs are branded Market to Grow, Market to Profit and Market to Hire, the last focused on recruiting therapists. Its SEO work helps clinics appear in Google AI Overviews, and it has a small internal AI team.

1.2 Million Leads and 320 Therapist Hires Claimed for 2025

Physical therapy is the core market, with chiropractic and other rehab practices also served. Clients received about 1.2 million leads in 2025, and the Market to Hire program helped clinics hire more than 320 therapists. Podcast episodes feature clients such as a mobile physical therapist who joined in 2024.

Plans on the Website and Seasonal Promotions

Plans and pricing are offered through strategy calls with marketing consultants, with occasional seasonal promotions.