Pace Creative

A Vancouver B2B Agency Inside PACE GROUP

Pace Creative is a B2B marketing agency with offices in Vancouver, Calgary and London, Ontario, and it describes itself as a division of PACE GROUP. Its team includes people from 12 countries. Healthcare and life sciences are among several industries it serves, alongside manufacturing, technology, agriculture, government and nonprofits. Its healthcare clients are mostly diagnostics, medical device and pharmaceutical companies rather than clinics or hospitals.

HubSpot Builds, 3D Animation and Tradeshow Work

The agency works across website development, marketing strategy, content marketing, brand strategy, video production, 3D animation, virtual reality and app development. It builds many sites on HubSpot, customizing templates and connecting tools such as Mailchimp, Google Analytics and job board APIs. Its portfolio also includes infographic campaigns, tradeshow marketing, product launch strategy and lead generation programs.

A Faster CMS for Sysmex Inostics’ Tumor DNA Labs

Its diagnostics case study covers Sysmex Inostics, a Sysmex Corporation subsidiary that runs labs in the United States and Germany for blood-based tumor DNA testing in oncology. The client wanted a more flexible CMS, a refreshed look, less outdated content and a fast launch. Pace Creative reworked the site map, set the art direction, adapted HubSpot templates and added infographics, tables, white papers and a publications hub with special access. The agency reports that over 50% of traffic now comes from organic search, with time on site above two minutes, and says it went on to redesign the client’s print assets.

Other healthcare projects include a 3D virtual lab app and digital strategy for Grifols, mobile app and video work for BD, managed care branding for Genentech, an infographic campaign for IQVIA, virtual reality marketing for NxStage Medical, a product launch for Cutera and animated product videos for Argon Medical.

Who Holds the HubSpot Licence?

Prices and contract terms are not published, so quotes are custom. Diagnostics companies should ask how website builds are priced against ongoing support, and whether HubSpot licensing is billed by the agency or held by the client. It is also worth asking for separate quotes on 3D animation or app work, which tend to be scoped as distinct projects.

Clinical Claims Review on a Diagnostics Site

• How do you handle regulatory review of scientific and clinical claims on a diagnostics website?
• Which team members worked on the Sysmex Inostics project, and would they work on ours?
• Does the HubSpot portal and all content belong to us if we leave?
• Can you support US market campaigns from your Canadian offices?