Mentum

From P. Griffith Creative to a Healthcare Agency

Mentum Marketing & Advertising began in 2009 as P. Griffith Creative, LLC, and now works from 3840 Cadella Circle in Naperville, Illinois. Founder Pete Griffith spent more than 20 years as a creative director at J. Walter Thompson, DDB Needham, Campbell-Mithun-Esty and Element79 before starting his own shop. He reports an Emmy, Effie awards and New York Festivals medals from that period.

The agency now concentrates on healthcare and serves hospitals, physician groups, therapy practices, medical associations and assisted living.

Video, Websites and Broadcast Ads

Services include websites, logos and brand work, social media and content management, online ads, video production and editing, TV commercials, radio and print ads. The homepage also lists SEO, online reputation management, internal communications and SWOT analysis.

Griffith also founded and edits Two-Views.com, a radiology education site that he says has passed two million users. The about page names eight team members and says photographers, editors and writers join projects as needed.

Cancer Center Videos and Oncology Websites

The oncology page offers videos and websites for oncologists and cancer centers, social media and online ads, and oncology marketing articles. The portfolio shows a prostate cancer center video, a prostate cancer website and prostate cancer awareness work. The about page describes campaigns that persuade people to get screened for cancer.

Healthcare clients named on the site include Rush, Kaiser Permanente, Alexian Brothers Hospital Network, Central DuPage Hospital, DuPage Medical Group and Associated Urological Specialists. Advanced Urology Associates says its revenue nearly tripled in two years.

Starting With a Free Session

Mentum does not publish prices. It offers a free 30-minute session and a free brand health screening before quoting.

Its case study section covers doctor reputations, patient loyalty, appointment leads, company growth, patient billings and a healthcare website that it says reached 3 million users. An oncology group can ask to see the full numbers behind the studies closest to cancer care before signing.

Questions for an Oncology Practice

• Which cancer centers have you produced video or websites for, and can we see the finished work?
• What results did your screening campaigns produce in appointments booked?
• Who handles SEO and paid ads day to day?
• Will you sign a business associate agreement if patients appear in testimonial videos?