Marzipan

A Liverpool B2B Agency for Diagnostics and Life Science

Marzipan is a B2B marketing agency on Jordan Street in Liverpool, England, that works with life science companies. It serves diagnostics, biotech, pharmaceutical, medtech and medical device, CRO and CDMO, and broader life science clients. Healthcare and science are the core of its business.

Its diagnostics work targets IVD and clinical diagnostics firms that sell to laboratories, pathologists and health system decision makers.

Lab Buyer Positioning, Validation Content and PPC

• Content marketing and SEO
• PPC and paid advertising
• Email marketing
• Marketing operations
• Website design and development
• Graphics and animation
• Branding and messaging

For diagnostics companies the work covers laboratory buyer positioning, validation-driven content, targeted outreach to laboratories and the pipeline systems behind it. It supports assay and platform launches and test menu expansion. It also offers a free AEO audit of visibility in AI search. Marzipan is a HubSpot Partner and holds Google Ads, Google Analytics and Marketo certifications.

An 88% Pipeline Rise for SciLeads

Their top diagnostics clients include Sophia Genetics, Bio-Rad and SciLeads. The VP of marketing at Instem has given a testimonial. SciLeads saw an 88% rise in marketing-sourced pipeline and a 31% rise in marketing-sourced bookings over 12 months.

Other diagnostics results include a 6.6x return on paid media, an 83% drop in cost per lead and $1.9M in booked revenue. Its pharmaceutical and medtech work means it can support firms with both drug and device lines.

A Footer-Linked Pricing Page and Retainer Scope Checks

Pricing is quoted per client, with a pricing page on the Marzipan site.