Mapletree Media

A Singapore Agency That Also Owns Beauty Titles

Mapletree Media is a Singapore digital marketing agency based at UB.One on Ubi Avenue 4. It describes itself as an AI-driven agency and says it has served more than 3,000 brands since 2006. The company operates in Singapore and Malaysia and runs a network of publications that includes Beauty Insider SG, Beauty Insider MY, Glitz SG and Glitz MY.

Healthcare is one of several verticals. The agency keeps a landing page for aesthetic clinics and beauty brands, offering what it calls compliant SEO and content, and lists bizSAFE 3 certification and a Web Excellence Award.

AEO, Shopify Builds and Video for Aesthetic Clinics

Its aesthetic and beauty page lists four core services: SEO and AEO for visibility in Google and in AI answers such as ChatGPT and Google AI Overviews, corporate website design, ecommerce website design on Shopify, WooCommerce and headless builds, and video production.

Its case study work also shows branding campaigns, content creation and monthly SEO articles with performance reporting. For clinics that also want consumer reach, the agency’s beauty publications offer another channel, though prospective clients should ask how paid editorial is labelled.

48 Videos in 12 Months for NU.U Aesthetics & Wellness

The agency’s main healthcare example is NU.U Aesthetics & Wellness, a Singapore aesthetic clinic led by medical director Dr. K K Chew. According to the case study, Mapletree Media ran a brand awareness campaign built around the doctor’s credentials, produced 48 videos over 12 months on treatments and facilities, revamped the clinic website with SEO fixes, and wrote two SEO articles a month with monthly reports.

The agency reports stronger brand visibility, more social engagement and enquiries, higher rankings and more organic traffic for the clinic. It does not give specific figures for those outcomes. No other medical specialties appear on the pages reviewed.

Fixed-Fee Sites and Monthly Content Retainers to Price Out

No prices or contract terms are published. Quotes are custom, so ask how video production is priced, whether website builds are fixed fee, and what a monthly SEO and content retainer includes.

Is Beauty Insider Coverage Labelled as Sponsored?

• Can you share measured results, such as bookings or traffic, from the NU.U Aesthetics engagement?
• How do you keep aesthetic clinic videos and articles within MOH and HSA advertising rules?
• Is coverage in Beauty Insider or Glitz part of the package, and how is it labelled as sponsored?
• Who owns the video files and website after the engagement ends?