Lemm en Ten Haaf /HEALTH

The Pharma Label of an Amsterdam Creative House

Lemm en Ten Haaf /HEALTH is the pharma and healthcare label of Amsterdam creative agency Lemm en Ten Haaf, located on Ellermanstraat. The agency runs two labels, /HEALTH for healthcare and pharmaceuticals and /B2B for business communication. It is part of Happy Horizon, a full-service marketing group, and a member of the E3 International Agency Network.

The /HEALTH label describes itself as a creative marketing agency for pharma and healthcare that aims to move healthcare providers and patients to action. It says it grew out of a creative team led by Hans Lemm (copy) and Quicho ten Haaf (art).

One-Page Plans, Medical Writers and In-House Builds

Work is grouped into three stages. Strategy starts with analysis of the client, product and question, summarized in a plan of no more than one A4 page. Creation covers concept development, art and copy, and content written with medical writers. Realisation covers UX and UI design, web design, front-end and back-end development, desktop publishing, video, audio and animation, online marketing, social media campaigns, SEO and SEA, sales presentations, print and direct mail.

The site mentions a production and traffic department that handles delivery across formats.

Novo Nordisk, Ferring and Biogen on the Client Wall

Client logos shown on the /HEALTH site include Novo Nordisk, Ferring, Biogen, Sandoz and Zambon from pharma, along with CMA (Chirurgenmaatschap Amsterdam), VRelax, HartingBank, Coachjezelf and Medux. The pages reviewed do not describe individual campaigns or report results, though the site links to a client page and a show reel. Buyers should ask to see work for brands in their therapy area.

How Pharma Compliance Rounds Get Billed in Amsterdam

No prices are published. Because the agency handles strategy through production, ask for quotes that separate creative fees, medical writing, development and media. Clarify how review rounds for pharma compliance are counted, and whether Happy Horizon specialists are brought in for paid media or data work.

The agency also lists sales presentations and direct mail, which suits pharma teams that still support field sales with printed and presentation materials. Ask how online and offline pieces are kept consistent and who manages version control when a campaign runs in several formats.

Questions on Show Reel Work and Happy Horizon Staffing

• Which campaigns in our therapy area can you show from your reel?
• How do your medical writers check claims before materials go to our review team?
• Which parts of the work are handled by Happy Horizon colleagues?
• How are revisions after compliance review billed?